This document contains 9 questions to assess if a business is ready for inbound marketing. It addresses topics like understanding customer personas, monitoring audience behavior across different channels, using landing pages to move visitors through a sales funnel, creating educational content to build trust, segmenting databases to send tailored messages, and keeping subscribers engaged with valuable content to reduce churn. It encourages businesses to personalize their messaging, treat loyal customers well, and focus on attracting the right audience with a clear value proposition.