2. Problem
• Publishers need more revenue
• Advertisers always asking for information
about ad effectiveness.
• In fact, IAB is starting an entire initiative called
"metrics that matter”
• Comscorehas underlined this by proving that
25% of ads aren't seen
3. The InView Slider Solves the Problem
• Easy to implement
• No extra work
• Software determines whether user will see
the ad
• User-friendly, non-intrusive
• Very high in view-rates
• Directly addresses concerns about in view or
ad stuffing