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The Future of the Social Customer is Now Francine Hardaway NewComm Forum April 23, 2010
In Nov. 2008, the world changed. I tried to call my mortgage company for help ,[object Object]
 
So I wrote about it on my BLOG, and sent that to Twitter ,[object Object],[object Object],[object Object]
One year later…
 
By this time, my blog had became a rallying point  for people without voices
@auroraloanaches follows me on Twitter ,[object Object]
 
Emboldened, I pressed on through LinkedIn
 
Where I found a high up executive in the company ,[object Object],[object Object]
 
There is no stopping me now!
 
@paypal put me in touch with “Executive Escalations” ,[object Object]
What Did We Learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more than anecdotal information about the case for social CRM, see @jowyang ,[object Object],[object Object]

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The Future of Social CRM is Now: Customers Have a Voice