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The Business of Wordpress June 23, 2010 Dr. Francine Hardaway
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What Do You Want to Do?
WordPress is a Brand ,[object Object],[object Object],[object Object],[object Object]
Let’s Do the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Hype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
dot.com v. dot.org ,[object Object],[object Object],[object Object],[object Object]
The Business Power is in .org
Why? It’s the Platform ,[object Object],[object Object],[object Object]
 
And it’s the plug-ins ,[object Object],[object Object]
Selling Stuff
 
 
 
 
 
HTTP://BLOG.STEALTHMODE.COM/2010/05/WORDPRESS-AS-A-BRAND/ ,[object Object],[object Object],[object Object]

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The Business of WordPress

Notes de l'éditeur

  1. I run 20 plug-ins
  2. These stats were sent to me by Mike, who got them from Wordpress itself
  3. Dot com is really only good for blogs. I’ve tried to make it into a website and failed/
  4. We run our site on .org, both the corporate site and the blog. Just upgraded both to 3.0 Friday with no problems, unassisted by geekery
  5. This is our site.
  6. Open source also has its down side. Heard Dave Winer say recently that you shouldn’t need a dashboard to write a blog post. But now I’m used to it, and anyone else can also get used to it.
  7. Here come the examples. I left out most of the obvious ones, like NYTimes. All kinds and sizes of businesses run on Wordpress, or partially run on it. This one is a Lending Tree Property. It’s an online exchange for ccntractors.
  8. This is the Boston University Admissions site.
  9. This is part of the SAP web site. They’re a big enterprise resource planning company.
  10. Salesforce.com actually has a Wordpress plug-in to connect the leads from a small business site to the Salesforce CRM database.
  11. Here’s the Wordpress e-commerce plug in, built into WP 3. There are Flickr plugins, SEO plugins, anti-spam plugins.
  12. Telling stuff
  13. Selling stuff
  14. This is the Wall Street Journal’s new magazine, which I guess is supposed to rival the Times Magazine
  15. Here’s a guy from Phoenix who teaches blogging for business. His site is Wordpress.
  16. Here’s a company that sells software. I got all my examples from Twitter by asking for them 
  17. Questions?