KPK tourism activities scheme

SPORTS, CULTURE, TOURISM, ARCHAEOLOGY &
MUSEUMS AND YOUTH AFFAIRS DEPARTMENT,
GOVERNMENT OF KHYBER PAKHTUNKHWA
SARHAD TOURISM CORPORATION
13-A, Attached Building Complex, Khyber Road,
Peshawar. Phone: 9211091 – Fax: 9210871
P C - I
OF THE
UMBRELLA SCHEME NAMELY
TOURISM DEVELOPMENT
ACTIVITIES IN KHYBER PAKHTUNKHWA
(PHASE-XIV), ADP 2010-2011, REFLECTED AT
SERIAL NO. 724 WITH COMPUTER NO.961013,
HAVING AN ALLOCATION OF RS:150.000
MILLION (ON THE REVENUE SIDE)
Tourism Development Activities in KPK (XIV)Tourism Development Activities in KPK (XIV) 1 | P a g e

Revised 2005
GOVERNMENT OF PAKISTAN
PLANNING COMMISSION
PC-I FORM
(SOCIAL SECTORS)
1. Name of the project : PC-I of the Umbrella scheme namely
Tourism Development Activities in Khyber
Pakhtunkhwa (Phase-XIV)
2. Location Khyber Pakhtunkhwa
3. Authority responsible for
i. Sponsoring Tourism Department, Government of
Khyber Pakhtunkhwa.
ii. Execution Sarhad Tourism Corporation, Peshawar.
iii. Operation and maintenance Sarhad Tourism Corporation, Peshawar.
iv. Concerned federal ministry Ministry of Tourism, Government of Pakistan
4. Plan provision The scheme namely Tourism Development
Activities in Khyber Pakhtunkhwa (Phase-XIV) has
been proposed in the ADP 2010-2011 and is
reflected at Serial No.724 with Computer
No.961013 with an allocation of Rs.150.00
million.
5. Project objectives and its relationship
with Sector’s objectives: The scheme has been prepared to increase the
flow of domestic tourists to Khyber Pakhtunkhwa
besides equipping the Sarhad Tourism Corporation
in terms of publicity and promotional material in
order to act as a catalyst for eliminating poverty,
reviving the war-affected tourism industry and
making it an enterprising activity at the grass root
level with special emphasis on combating militancy
and terrorism. Moreover, to make the province’s
culture and history accessible and understandable
to a diverse public to foster a sense of identity,
place and pride for our people.

6. Description, justification and
technical parameters The proposed scheme is in line with the policy of
the provincial government and it aims to create a
conducive environment that in turn is expected to
enhance the soft image of Khyber Pakhtunkhwa
on the one hand while making tourism as a venture
for income generation by the local communities on
another. The thrust of the activities is to generate
opportunities for healthy recreation that is in
consonance with the local heritage and culture. It
also incorporates promotional activities and
provision for logistics for the holding of regular
tourism propagating events throughout the
province thereby defeating militancy by means of
this cultural offensive.

7. Capital cost estimates:
The following is the abstract by the cost followed by the detailed costs:-
7.1 ABSTRACT OF SUB SCHEMES / ACTIVITIES
S # Items
Cost
(Million)
2010-11
1.
Promotion of Cultural Tourism Activities in Khyber
Pakhtunkhwa.
56.500
2. World Tourism Day 0.500
3. Publicity and promotion 10.000
4. Strengthening TFCs 9.000
5.
Food / Cultural Festivals (Swat, Galyat, Naran &
Khanpur etc.)
50.000
6. Acquisition of land at touristic sites. 10.000
7. Shandur Polo Festival 10.000
8. Kalash Festivals 1.200
9. Two 50 KV Generators (SIEMENS) 2.800
Rs. Million 150.00

7.2 DETAILS OF SUB SCHEMES / ACTIVITIES
7.2.1 PROMOTION OF CULTURAL TOURISM ACTIVITIES IN KHYBER
PAKHTUNKHWA:
MONTH NAME OF COMPONENT
COST (RS)
MILLION
Nov: 2010
to
Oct: 2011
Weekly Activities in Nishtar Hall for twelve months,
Total Activities/weeks = 52 @ Rs. 0.25millon per
activity, starting November 2010.
13.000
Programs in 24 District for 12 months @ Rs. 0.149
million per program for 12 months
(Rs. 0.149 million x 24 district x 12 months)
42.910
Engaging one Cultural Advisor for undertake cultural
activities/programs for one year @ Rs. 0.050 per
month
0.600
Total (Rs) 56.510
Say Total Rs. 56.500
Explanation: Revival of cultural activities in Nishtar Hall and all other Districts of
Khyber Pakhtunkhwa, starting November 2010 every week there would be one
cultural event scheduled to be held in Nishtar Hall. These Programmes would
represent the variety and diversity of culture of Khyber Pakhtunkhwa. Scope covers
History, geography, languages, local traditions, dishes, dramatic heritages, artists,
festivities, folk dances and instruments, professions, architecture, local music / poetry,
songs, short video presentation of unique aspects of the area. Awareness about the
specialties in dresses, customs and special political, historical and geographical
references. Appropriate security measures would be adopted for each event in co-
ordination with local administration. All activities in Nishtar Hall under this programme
would be held under the title “Mashaloona” (light house). Detailed programme would
be chalked out by Director Culture for each weekly activity inclusive of expenditure
involved, format, duration, scope, sub-activities, participants, general nature of
invitees, dates, timings etc.
This province if it is to win the fight against militancy needs immediate revival of
cultural activities at the grass roots level in an organized and systematic manner. The
people need to be encouraged and facilitated to get in touch with their cultural
heritage again. The Cultural Directorate is being revamped and oriented towards this
goal. With this aim in view, the following is planned:
• Cultural associations shall be formed in each district. (Detailed modalities would
be worked out regarding ways & means to ensure merit in formation of the
committees)
• Official premises at District Head Quarter level would be made available to the
committee. In areas where such premises are not available, premises would be
rented for cultural activities for establishment of standard cultural tourism nodes in
rented premises in each district, where such activities of the association can be
held regularly by the local association concerned.
• Each association would devise an annual / monthly activity calendar of cultural
activities in each district. (Said calendar would be approved by Culture Directorate
to ensure synergy and co-ordination).
• On receipt of video proof of the said activities regarding quality out put, funds
based on actuals would be released to each association in each district. Each
association in the district would ensure that the cultural activities of the district
cover all areas of the district in its ambit.
The Secretary Culture will issue a detailed programme in consultation with Director
Culture.

7.2.2 WORLD TOURISM DAY:
COST (RS)
MILLION
September
(2011)
Baseline Publicity 0.100
Exhibition, Inauguration & Concluding ceremonies 0.340
Events filming & photography 0.020
Banners, Flyers etc. for disseminating message of the WTO. 0.040
Total Rs. 0.500
Explanation: Each year the federal government and the provincial governments
commemorate the World Tourism Day on 27th
of September as per UN-WTO edicts to
readout the message of Secretary of General of the World Tourism Organization. All
the stakeholders involved in the tourism Industry are invited to participate and to
pledge their support to the importance of globally leading enterprising business of
travel and hospitality.
7.2.3 PUBLICITY & PROMOTION:
(THROUGH PRINTING OF BROCHURES CALENDARS, POSTCARDS ETC
IN VARIOUS FOREIGN & REGIONAL LANGUAGES):
S # NAME OF COMPONENT
COST (RS)
MILLION
1.
Printing of STC’s Newsletter 1000 numbers for each quarter
@ Rs. 200/- (1000x4x200)
0.800
2.
Printing of STC’s Posters 10,000 numbers @ Rs. 100/-
(10,000x100)
1.000
3.
Printing of STC’s Wall Calendars 5000 numbers @ Rs. 250/-
(5000x250)
1.250
4.
Printing of STC’s Desktop Calendars 5000 numbers @ Rs.
140/- (5000x140)
0.700
5. Printing of STC’s Post cards 10,000 @ Rs.50/- (10,000x50) 0.500
6.
Printing of STC’s Bumper Stickers 10,000 @ Rs.250/-
(10,000x250)
2.500
7.
Printing of STC’s Trekking Guides 10,000 @ Rs.100/-
(10,000x100)
1.000
8. Printing of STC’s Maps 10,000 @ Rs.100/- (10,000x100) 1.000
9. Printing of STC’s Brochures 5000 @ Rs.250/- (5000x250) 1.250
Total Rs. 10.000
Explanation: To support STC activities and disseminate the message of STC to
larger audiences as far and wide as possible.
7.2.4 STRENGTHENING OF TFCs(TOURIST FACILITATION CENTERS):

COST (RS)
MILLION
1 Rent @ Rs. 50,000/- per month of 7 TFCs for 12 months 4.200
2
Telephone, Electricity & Gas utilities @ Rs.10,000/- per
month of 7 TFCs for 12 months
0.840
3
Two information Assistants @ Rs. 10,000/- per month of 7
TFCs for 12 months (2x10,000x7x12)
1.680
Furnishing of 7 TFCs @ Rs.0.326M per TFC (Rs.0.326x7) 2.280
Total Rs. 9.000
Explanation: The STC is in the process of establishing 7 Tourist Info Centers in
Islamabad, Islamabad Airport, Peshawar, Peshawar Airport, Abbottabad, Naran &
Chitral for promotion of tourism. The proper functioning of a TIC entails that it is
fully furnished and is at least provided with a PC having Internet, Phone & Fax in
order to facilitate the tourists more effectively.
7.2.5 FOOD / CULTURAL FESTIVAL: (Swat, Galyat, Naran & Khanpur etc)
S
#
NAME OF COMPONENT
Sub / Item
Total Rs.
COST (RS)
MILLION
1
Food & Cultural Festivals for Swat, Galyat, Naran & Khanpur
@ Rs. 12.500 million per Festival as per following details:
i
Advertisement in the Press
Color / Front & Back page Advertisements in two
National Mainstream Newspapers before the event,
size ¼ of the newspaper page (27cm x 4col) @ Rs. 0.2
million for 5 days (2x0.2x5)
2.000
Advertisement through Billboards and streamers. 2
Billboards @ Rs. 0.250 and Streamers of Rs. 0.250
(2x0.25+0.25)
0.750
ii
Advertisement in the Tele/ Electronic media
Production Cost of Advertisement Clip of 60 seconds is
Rs.0.050M, Airing Cost is Rs.0.300M per 60 seconds
during Prime Time (2000-2300) on popular / renowned
News / TV Channels before the event for 10 time/day
(0.050+(0.300x10))= Rs.3.050 M and SMS Messages
through mobile network Rs. 0.250M.
3.300
iii
Publicity through Cable Channels of targets Cities /
areas before two week of staring festivals
2.500
Iv
Souvenir - depicting KPK Culture, crafts / logos
(Khyber Pass, STC Insignia, Peshawar Museum,
Shandur, Fort Balahisar etc):
Caps 1000 Nos @ Rs. 150 = Rs.150,000/-
T-Shirts 1000 Nos @ Rs. 200= Rs. 200,000/-
Glass Souvenir 1000 @ Rs. 500 = Rs. 500,000/-
Coffee Mugs 1000 Nos. @ Rs. 100 = Rs. 100,000/-
0.950

v
Consultant Event Manager and team, Manager who
shall be responsible for making the event successful
with responsibilities for conducting the event and
providing all the physical material and on the spot
support during holding of the event.
3.000
One Festival Cost (Rs) 12.500
2
Total Cost of Food & Cultural Festivals for Swat,
Galyat, Naran & Khanpur @ Rs. 12.500 Million x 4
50.000
Explanation: The notion behind these festivals is to promote the traditional cuisine,
culture and handicrafts and various other items of interest in order to project the province
as a tourist-friendly destination thereby promoting domestic tourism and also
encouraging economic regeneration of the local area.
7.2.6 ACQUISITION OF LAND AT TOURISTIC SITES:
COST (RS)
MILLION
1
Acquisition of 2 Kanal Land at Bamburat Chitral
@ Rs. 1.250 million per kanal (2x1.250M)
2.500
2
Acquisition of 2 Kanal Land at Gharam Chishma Chitral
@ Rs. 1.250 million per kanal (2x1.250M)
2.500
3
Acquisition of 1 Kanal Land at Abbottabad
@ Rs. 5.000 million per kanal
5.000
Total Rs. 10.000
Explanation: To established base camp as well as touristic facilities in the shape of log
huts for providing accommodation facilities to the visiting facilities.
7.2.7 CELEBRATION / PARTICIPATION IN SHANDUR POLO FESTIVAL 2011:
S# Detail Heads Tentative Cost
1 Allowances for Polo Players 470,000.00
Chitral A Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00
Chitral B Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00
Chitral C Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00
Chitral D Team (10 Players) @ 10000 per Player 10 X 10,000.00 100,000.00
Laspur Team (10 Players ) @ Rs. 7000 per player 10 X 7,000.00 70,000.00
2 PRIZE MONEY 225,000.00
A Team Winner 1 X 50,000.00 50,000.00
A Team Winner runner up 1 X 30,000.00 30,000.00
B Team Winner 1 X 20,000.00 20,000.00
B Team Winner runner up 1 X 15,000.00 15,000.00
C Team Winner 1 X 15,000.00 15,000.00
C Team Winner runner up 1 X 10,000.00 10,000.00
A Team Winner 1 X 20,000.00 20,000.00

A Team Winner runner up 1 X 10,000.00 10,000.00
Local Team Winner 1 X 7,000.00 7,000.00
Local Team Winner runner up 1 X 5,000.00 5,000.00
Main of the Match final day 1 X 10,000.00 10,000.00
Best Horse Final day 1 X 10,000.00 10,000.00
Polo Coach 1 X 5,000.00 5,000.00
team Coaches 2 X 5,000.00 10,000.00
Teams Managers 2 X 2,000.00 4,000.00
Chief Time Keeper 1 X 2,000.00 2,000.00
Time Keepers 2 X 1,000.00 2,000.00
3 PURCHASE OF POLO MATERIALS 232,000.00
Trophies and Cups 90,000.00
Polo Calls (Bamboo) 150 X 130.00 19,500.00
Polo Sticks for 50 players 4 nos per head @ Rs. 350/- 200 X 350.00 70,000.00
T shirts 50 Nos with numbering @ Rs. 750 per shirt 50 X 750.00 37,500.00
Transportation Charges of Trophies / Polo balls & T
shirts
15,000.00
4 HONORARIA FOR POLO OFFICIALS / WORKERS 176,000.00
Polo Coach 1 X 10,000.00 10,000.00
Team Manager 1 X 10,000.00 10,000.00
Team Coach 1 X 8,000.00 8,000.00
Co Team Manager 1 X 8,000.00 8,000.00
Chief Time Keeper 1 X 8,000.00 8,000.00
Jury Committees 4 X 6,000.00 24,000.00
Goal Judges Chitral 2 X 3,000.00 6,000.00
Goal Judges Laspur 2 X 1,000.00 2,000.00
Ball Throwers Chitral 2 X 1,000.00 2,000.00
Ball Throwers Laspur 2 X 500.00 1,000.00
Scorers 2 X 1,000.00 2,000.00
English Announcer 1 X 2,000.00 2,000.00
Urdu Announcer 1 X 2,000.00 2,000.00
Chitrali Announcer 1 X 1,000.00 1,000.00
Sound Mechanic 1 X 1,000.00 1,000.00
Buglar 1 X 2,000.00 2,000.00
Band Party 1 X 3,000.00 3,000.00
Drummers Chuinj 1 X 15,000.00 15,000.00
Drummers Lotkoh 1 X 15,000.00 15,000.00
Drummers SC 1 X 5,000.00 5,000.00
Piper Talim Khan 1 X 2,000.00 2,000.00
Table Drill Party 1 X 2,000.00 2,000.00
CS Dance Party 1 X 3,000.00 3,000.00
Plumber / Pipe fitter 2 X 3,000.00 6,000.00
Gazer Operator / Mechanic 1 X 3,000.00 3,000.00
Generator Mechanic 1 X 5,000.00 5,000.00
Tractor Drivers (Sprinkling) 1 X 3,000.00 3,000.00
Helper Tractor (Sprinkling) 1 X 1,000.00 1,000.00
Pesh Imam 1 X 3,000.00 3,000.00

Polo Ground Watchman 1 X 1,500.00 1,500.00
Cooks 3 X 4,000.00 12,000.00
Nambal (Tandoor Wala) 3 X 2,500.00 7,500.00
5 REPAIR OF INFRASTRUCTURE 160,000.00
Rehabilitation of WSS Shandur 50,000.00
Repair of Toilets 40,000.00
Repair / Painting / white washing of hut 10,000.00
repair of polo Ground 50,000.00
Construction of helipads 10,000.00
6 FINANCE FOR VVIP GOVT OFFICIAL 1,250,000.00
Breakfast for 100 guests on 07/07/2011
@ Rs. 500 per head
100 X 500.00 50,000.00
@ Rs. 500 per head
200 X 500.00 100,000.00
@ Rs. 500 per head
200 X 500.00 100,000.00
Lunch for 100 guests on 07/07/2011
@ Rs. 1000 per head
100 X 1,000.00 100,000.00
@ Rs. 1000 per head
200 X 1,000.00 200,000.00
@ Rs. 1000 per head
200 X 1,000.00 200,000.00
Dinner for 100 guests on 07/07/2011
@ Rs. 1000 per head
100 X 1,000.00 100,000.00
Dinner for 200 guests on 07/07/2011
@ Rs. 1000 per head
200 X 1,000.00 200,000.00
Refreshment for 100 guests on 07/07 during the
match @ Rs. 400 PH
100 X 400.00 40,000.00
match @ Rs. 400 PH
200 X 400.00 80,000.00
match @ Rs. 400 PH
200 X 400.00 80,000.00
7 SEATING ARRANGEMENTS FOR 500 GUESTS 281,000.00
Hiring Charges of 500 chairs @ Rs. 42 per chair for 6
days (w.e.f.05/07/11 to 11/07/2011)
500 X 42.00 21,000.00
Hiring Charges of 10 Nos Sofa Seat @ Rs. 4000 per
Sofa Seat for 4 days (w.e.f.05/07/11 to 09/07/2011)
10 X 4,000.00 40,000.00
Hiring Charges of 10 Nos Carpets 10 X 1,000.00 10,000.00
Transportation of Furniture from Chitral to Shandur
& Back
15 X 14,000.00 210,000.00
8 FINANCE FOR CLEAN UP AFTER SHANDUR 40,000.00
Local NGO (Shandur Welfare Society) after Festival 30,000.00
Hiring Charges of 10 Sweeper (during festival) 1000
per head for 5 days (w.e.f. 05/07/11 to 09/07/11)
10 X 1,000.00 10,000.00
9 MEDICINE CHARGES MEDICINE FOR LIVESTOCK 100,000.00
Medicines 50,000.00
Vet Medicines
50,000.00
10
TENTAGE VILLAGE FOR OFFICIALS/GUESTS/POLO
PLAYERS
60,000.00
11
SUPPLY OF ELECTRICITY TO TENTAGE VILLAGE /
POLO GROUND
132,000.00

12 INSTALLATION OF SOUND SYSTEM 40,000.00
13 FINANCE FOR SHIELDS AND MEDALS 100,000.00
14
SUPPLY OF GAS CYLINDERS FOR WARMING /
TOILETS
25,000.00
15 RATION TO THE OFFICIALS OF ORGANIZERS 200,000.00
16 CONTINGENCY CHARGES 500,000.00
17 POL CHARGES 200,000.00
18 TRANSPORTATION CHARGES 100,000.00
19 FINANCE FOR ENTERTAINMENT 509,000.00
a. Fire works 400,000.00
b. paragliding 100,000.00
c. Prize for horse racing without saddle 2,000.00
d. Tambook Bazi Prize 2,000.00
e. Prize for best rising horse 5,000.00
20 STC Tentage Village at Shandur 300,000.00
21 Video Filming & Photography 100,000.00
22 Camp Fire, Cultural events and Mini Mart 200,000.00
23
POL, Transportation and other unforeseen
expenditure
400,000.00
24 Advertisement in the national mainstream Press 800,000.00
25 Advertisement in the Tele/ Electronic Media 1,300,000.00
26
Billboard and hoardings / Streamers/ Banners in
main cities
800,000.00
27
Law enforcing agencies / Security Personnel
Expenses
500,000.00
28 Aviation Fuel for Choppers / Transportation 500,000.00
29 Souvenirs for guests, players and dignitaries 200,000.00
30 Event Brochure 100,000.00
GRAND TOTAL RS:
10,000,000.00
or 10.000 M
Explanation: Shandur Top is over twelve thousand feet above the sea level and
mountain polo played here on the ‘Roof of the World’ since 1932 has now attained
legendary status. The STC promotes not only this internationally famed game but
also establishes its tentage village plus information center for promotion of
international and domestic tourism.
7.2.8 KALASH FESTIVALS
(SPRING, AUTUMN, WINTER, SUMMER)
COST (RS)
MILLION
May
Kalash Spring Festival 0.300
Publicity 0.060
Events filming & photography with printing of Flyer 0.040
Mini Exhibition and establishment of TIC in Festival 0.200
October
Kalash Autumn Festival 0.300
Publicity 0.060

December
Kalash Winter Festival 0.300
Publicity 0.060
August
Kalash Summer Festival 0.300
Publicity 0.060
Total Rs. 1.200
Explanation: Settled in the peaceful Himalayas since time immemorial, the origin of
the Pagan Kalash is shrouded in mystery. The near extinct and endangered Kalasha
Tribe consisting of 3000 people residing in a narrow valley of Kafiristan near Chitral.
Some believe that they are the descendants of the leftover ancient Greek invaders
who passed through the area under the command of Alexander the Great, The tribe
is called Kafir-Kalash and still follow old traditions and celebrate these festivals:
Name of Festival Dates
Cheelim Jusht (Spring Festival) 2nd week of May
Uchal (Summer Season Festival) 2nd week of August
Pur (Autumn Festival) 2nd week of October
Cheetermas (Winter Festival) 3rd week of December
The international and local tourists operators and hoteliers as well as communities
participate in various traditional events with enthusiasm. STC publicizes the event
and would provide its publicity material for display at a tent village wherein foreign
and domestic tourist could access it.
7.2.9 TWO 50 KV GENERATORS (SIEMENS)
COST (RS)
MILLION
1 Two 50 KV Generators (SIEMENS) @ Rs. 1.2 2.800
Total Rs. 2.800
Explanation: The Corporation regularly holds events & activities and electricity is
required thus we have to procure two generators.
GRAND TOTAL (RS IN MILLION) 150.000
8. Annual operating and maintenance cost
after completion of the project: The sub schemes would be operated through the
private sector on public-private partnership basis
wherever feasible. The recurring expenditure of
sub schemes operated and maintained by STC

would be met out from the non-development fund
available with the Corporation or provided by the
Finance Department as grant in aid to meet the
establishment charges.
9. Demand and supply There is enormous potential for tourism in the
northern Khyber Pakhtunkhwa scenic beauty and
hills in the north, Ghandara civilization and other
rich cultural heritage in the plains and
archeological sites and rugged terrain in the
south. The corporation intends to capitalize on the
comparative advantage of the province in the
tourism sector.
10. Financial Plan and mode of financing
Rs. in million
--------------------------------------------------------------------------------------------------------------------------
Amount for Amount for
Capital Recurring
Sources Expenditure
--------------------------------------------------------------------------------------------------------------------------
I (a) Government sources:
(Federal/Provincial) Provincial
(i) Grant NONE
(ii) Loan NONE
(iii) Equity Investment NONE
(iv) Direct Government
Expenditure Rs.150.000M (on the revenue side)
(b) Sponsoring Agency's own
Contribution. Establishment, O&M expenses will be borne
by STC from other funds provided by the
GoKPK through Finance Department
GoKPK. However, as decided in the BoD
meeting in May 2009 the Finance
Department has to provide Rs.5.000 million
on the account of establishment costs of
STC for FY 2010-2011, 2010-11 and 2011-
12. In the meanwhile the establishment
costs of STC would be processed for
permanent grant from Finance Department
on regular basis for future.
(c) Private Investment NONE
(d) Local Body resources
If any. NONE
(e) Non-Government borrowing. NONE

(f) Other sources
(e.g. Recoveries) NONE
II (a) Likely sources and amount of foreign exchange cost of the project.
NIL.
(b) Present position regarding availability, commitment of negotiations.
NIL.
Since the scheme is purely financed
from provincial government’s own receipts.
11. Project benefits and analysis
i. Financial Social benefits with indicators
The assets of the corporation are expected
to boost the soft image of KPK. It is further
expected that more tourists will be attracted.
Moreover the functioning of the corporation
is also expected to improve with better
logistics and expanding publicity and trend
throughout the region and finally around the
globe.
ii. Employment generation (direct and indirect)
The sub schemes under the umbrella
scheme are expected to directly contribute
to the improvement of existing
assets/creation of new assets and to enable
the corporation to be mobile in the field in
order to peruse the notions of promotion of
tourism through income generation by the
local communities through small scale
enterprising activities for elimination of
poverty.
iii. Environmental impact
The initial environmental examination
indicates that the proper disposal of
sanitation would help in maintaining clean
environment.
iv. Impact of delays on project cost and viability
All the sub schemes have to be completed
during current FY and therefore, no
escalation of cost is expected.
12. Implementation Schedule (including starting and completion dates)
The scheme is expected to be completed by the end of current FY i.e 01-07-2010
through 30-06-2011, but the Shandur Polo festival falling on 7-9 July 2011 as well a

WTO day failing on 27/09/2011 have been included since it would be difficult to plan
and execute its celebration at the eleventh hour.
13. Additional projects / decision required to maximize socio-economic benefits from the
proposed project.
The leasing out of the assets as soon as these are completed would enable this
corporation to sensitize the local communities for undertaking tourism as income
generating activities at the grass roots level thereby creating employment to the
locals especially the youth.
14. Certified that the project proposal has been prepared on the basis of guidelines provided
by the Planning Commission for the preparation of PC-I for Social Sectors.
The cost estimates are according to the open market rates.
PREPARED BY:
_________________________
(MUHAMMAD TANWEER)
COMPUTER PROGRAMMER,
_____________________
(SAJJAD HAMEED)
MANAGER ADMINISTRATION &
PROPERTIES (P&D),STC
CHECKED BY:
_________________________
HAYAT ALI SHAH)
MANAGER SPECIAL PROJECTS
(P&D),STC
__________________________
(MUSHTAQ AHMAD)
GENERAL MANGER (ADMN)
APPROVED BY
________________________________
(MUHAMMAD AZAM KHAN)
MANAGING DIRECTOR,
SARHAD TOURISM CORPORATION /
SECRETARY TO GOVERNMENT OF KHYBER PAKHTUNKHWA
SPORTS, CULTURE, TOURISM ARCHEOLOGY,
MUSEUMS AND YOUTH AFFAIRS DEPARTMENT

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