How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you... TAGS: How to write a social media marketing plan, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020

1. How to Plan, Document & Execute a
Social Media Marketing Strategy

2. Struggling to reach your B2B or B2C Audience?
©FraserJHay,2020
• Job Title
• Industry
• Turnover
• TPS flagged
• No. Employees
• Credit Rating
• Pre-Tax Profit
• Sex
• Age
• Location
• Telephone
• House Owner
• Car Owner
• Hobbies
B2B B2C
EXAMPLES EXAMPLES
Do you know how many leads you
needtogiveyoutherevenueyouwant?
(Ifnot,thenwemightbeabletohelp)
It’s time to start growing your business online for real…

3. ©FraserJHay,2020
Struggling to Write a 365 Day Content Strategy?
Have you documented your plan
for how you’ll engage your audience?
(Ifnot,thenwemightbeabletohelp)
Online Daily Tasks
Planned Up to
365 Days inAdvance
It’s time to start growing your business online for real…

4. ©FraserJHay,2020
Struggling to start your own tribe?
Have you started engaging your audience
online &invitedthemintoyourcommunity?
(Ifnot,thenwemightbeabletohelp)
It’s time to start growing your business online for real…

5. Struggling to build your funnel or website?
Have you replaced all these expensive
software with 1 integrated solution?
(Ifnot,thenmaybeyoushould.)
WEBSITE FUNNEL PIPELINE AUTOMATION EMAIL APPOINTMENTS CRM
©FraserJHay,2020
It’s time to start growing your business online for real…

6. ©FraserJHay,2020
Struggling to generate leads & fill your funnel?
Do You Know Where Your Next 5,
50 or 500 Leads Are Coming From?
(Wedo.)
It’s time to start growing your business online for real…

7. ©FraserJHay,2020
Struggling to generate signups & registrations?
Have you created, presented or
promoted webinars & live events?
(Ifnot,thenwemightbeabletohelp)
It’s time to start growing your business online for real…

8. ©FraserJHay,2020
Struggling to position yourself as an expert?
Have you positioned yourself as an
Industrythoughtleaderorexpert?
(Ifnot,thenwemightbeabletohelp)
It’s time to start growing your business online for real…

9. ©FraserJHay,2020
Struggling to increase ROI from your website?
Is your website safe, secure, legal,
well maintained & generating revenue?
(Itshouldbe)
It’s time to start growing your business online for real…

10. ©FraserJHay,2020
Struggling to map out your entire strategy?
Is your social media strategy all mapped out
ready to be scaled up & grow your business online?
(Itshouldbe.)
It’s time to start growing your business online for real…

11. Multi award winning Entrepreneur
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
Let Me Introduce Myself
My name is Fraser Hay
Keynote Speaker
Have presented on 3 continents. Was
invited to raise the entrepreneurial
spirit of the people, government &
businesses of the Seychelles.
Author
written and published 21 books
on entrepreneurship and marketing
and gotten many to the #1 spot for
their category on Amazon.
Business Coach
As founder of Grow Your Business
Club. I’ve helped individuals in over
40 countries to address over 2000
entrepreneurial challenges.

12. The solution
A Dream With a Date Becomes a Goal.
A Goal Broken Down Into Steps Becomes a Plan.
A Plan That Is Actioned Becomes a Reality.
To Turn Your Dreams Into a Reality…
…Take the First Steps TODAY

13. Please write your great title is here
We help you craft a more
compelling & engaging message
MARKETING MESSAGE
We help you to target & engage
decision makers who need what
you offer
LEAD GENERATION
We help you to convert sales
Leadsintocustomers&clients
SALES & SELLING
We help you to automate
& Systemise youwmarketing
approach
SYSTEMISE
a NEW Marketing System
©FraserJHay,2020

14. We meet up online via skype or zoom
Weeklyfor3months.Wediscussthechallenges
youarefacingandagreeaweekly actionplan.
Sessionsarepaidmonthlyinadvance.
1-12 x WEEKLY SESSIONS
We can involve all members of your team if you want. No ifs,
Nobuts,nosmoke,nomirrors.Apowerful,practicalandprovenapproach.
Our Process
Its your business. You’re in control. You make the decisions.
©FraserJHay,2020
MARKETING MESSAGE
LEAD GENERATION
SALES & SELLING
SYSTEMISE

15. We help you to plan and document all
aspects of your marketing message, lead
generation, engagement and marketing
system in to one cohesive framework.
Human,technical andfinancialresourcesare
agreedandallocated.
KPIsareagreedtocount, monitor &measure
your progress each,andeveryweek.
WHAT WE DISCUSS
EXECUTION & IMPLEMENTATION
Progress is confirmed at the end of each
session and a priority action plan agreed to
be completed by the client before next session.
Thebreakthroughs happeninthehomework
©FraserJHay,2020

16. 1. Give your team key socia media tasks to perform
2. Help them allocate and manage their time
3. Count,monitor&measuretheirprogresseverysingle day
4. Review yourplan
RepeatSteps1- 4
GET THE ROI YOU WANT FROM YOUR STAFF
©FraserJHay,2020
Hold Your Team Accountable - Daily
Set Your KPIS daily, and focus on results

17. Progress is Guaranteed
(When you apply what we share.)
Review your progress every single day when you apply what we
share. Generate confidence, progress and results and share your
results with stakeholders, shareholders, investors & family
If the plan isn’t working,
change the plan not the goal.
©FraserJHay,2020

18. Progress Evaluation using your KPIs
Challenges & Solutions
Strategic Plan & Tactics
Weekly Action Plan
Each session starts with a review of
yourlast7days&progress achieved.
Progress Evaluation
What’s holding you back & preventing
thegrowth youwantisdiscussed indetail
Challenges & Solutions
The next stage of your plan of action
isagreed&discussed indetail
Strategic Plan & Tactics
Progress from the session is documented
andtheclientimplementstheweekly actionplan
Your Weekly Action Plan
How we spend our timeSessions are typically 1 – 2 hrs weekly online, on-site or on the phone
©FraserJHay,2020

19. Value Added BONUS
What is the next marketing goal or objective that you want to achieve?
©FraserJHay,2020
Powerful practical reports
with step-by-step guidelines
18 Traffic Sources
Use proven tactics that
getresultsonline -daily
Proven Strategies
Tick off the box as you or
Yourteamexplore andtesteach
newchannel.
Practical To-Do Lists

20. ©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action

21. ©FraserJHay,2020
But, Can We Really Help YOU?
There’s a quick and FREE Way to find out
Maybe. Maybe Not, But There’s a Quick,
Easy and NO COST Way to Find Out…
(PutUstoTheTestforFREE)
EXPERIENCE A FREE

22. Book a FREE Strategy Call
Can I help you? Maybe. Maybe not, but there’s a quick way to find out, and it’s FREE.
What is the next marketing goal or objective
that you want to achieve? Get in touch, today.
Contact Us
Tel:+441542841319
Mobile: +447714074446
Skype: Pocketmentor
www.growyourbusiness.tv