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1. Marketing Lessons From The Grateful Dead by David
Meerman Scott and Brian Halligan is hawked as
"presenting (sic) the most compelling case study in the
history of social media and inbound marketing based on
the band that pioneered it all." It's true. Sugaree lives,

2. Before we had a name for 'inbound marketing' or 'social
media,' the Dead knew what it was and how to work it.

3. They stood out from their competition by being different
and being themselves. If you ever attended a concert
where Jerry forgot some words, they made even their
lifestyle a unique service that embraced who they were,
without apology and with an éclat never since replicated.

4. The book begins with a foreword from ostensibly the
world's biggest Deadhead, though there are many
contenders for that title. It's hard to argue with basketball
legend, Bill Walton, at 6'11" who saw the band over 750
times. Read the forward; you won't be able to put the
book down.

5. Halligan, a marketing expert and HubSpot CEO, comments
on the inspiration for the collaborative writing effort: We
(sic)... " had been talking about the Grateful Dead as social
media pioneers in the days before the Web... We
collaborated on a HubSpot webinar and the tremendous
feedback showed us that this concept really resonates
with people."

6. That resonation makes sense. The Dead's fan base was/is
the baby boomer population, now approaching
retirement. This population sector is a powerful online
presence. It is also a population sector that embraced the
'live for today', instant gratification mindset and is
notoriously underfunded for approaching retirement.

7. Many of this generation would like to retire earlier to
enjoy retirement years before health declines kick in. They
have deferred savings in deference to their engaged
existence in the present. Marketing Lessons From The
Grateful Dead is likely to resonate strongly with them.

8. Specific chapters address such ideas as challenging
prevailing industry assumptions. Remember how you
could tape a Dead concert without risk or problems? The
band considered it a compliment and even encouraged it.
They even had a special taping section.

9. Turn your customers into followers. Bypass traditional
marketing networks and go direct. The new online social
media is paving the way in this endeavor.

10. Customer experience is now called "branding." Dead
concerts were an interactive experience, a personal
connection between the Band and the audience. This is
the optimal relationship of successful internet marketing
today.

11. For the Dead generation that didn't save for retirement,
think again, like Jerry. Read this book. Take it to heart.

12. You can take the lessons pioneered by the Dead and build
something now with no regrets later and validation for the
way you've lived your life to date.

13. Marketing Lessons shows you how to build supplemental
income if you take the lessons seriously and apply them.

14. Start building that income now and you can sit back by the
fire and rock on to "Uncle John's Band," though your
grand kids prefer Lady Gaga. Sugaree lives.

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