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GIS Location Technology for Healthcare 
A patient population is 
usually defined by who has 
already been seen for care. 
Care providers will sometime 
use the patient registries in 
their EMRs to define patient 
populations. 
There is a better way using GIS location technology and 
supporting data sources that may be especially useful for 
ACOs and other organizations concerned with managing 
population health—optimized service area boundaries. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
GIS Location Technology for Healthcare 
A more precise approach 
would be to first objectively 
define the geography within 
which the health system 
operates, and second to 
define the subsequent 
population belonging to that 
overall service area. 
This is known as network 
coverage optimization, and it 
provides a more robust way to 
define boundaries and identify 
populations. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
GIS Location Technology for Healthcare 
Once the geography-based 
care population is well defined, 
value-based strategies become 
more feasible. 
Within a rapidly changing 
healthcare market, it makes 
sense to leverage location 
analytics for more robust 
strategic assessments for 
healthcare systems, physician 
groups, health exchanges, and 
other payer groups. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
GIS Location Technology for Healthcare 
Determining Adequate Service Coverage 
One simple approach 
to gauge adequate 
service coverage 
across population 
density is to visualize 
access times for 
various healthcare 
facilities as shown in 
Figure 1. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Figure 1: An example showing drive time access to healthcare facilities within a given service area. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
GIS Location Technology for Healthcare 
Determining Adequate Service Coverage 
Health Catalyst developed a 
more comprehensive 
approach using objective 
and independent methods 
for defining geography. 
This system was used to 
generate the minimum 
bounding geometry of the 
overall reach of a given 
healthcare system as 
shown in Figure 2. 
Figure 2: An example of using minimum bounding geometry to define the reach of a health system. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
GIS Location Technology for Healthcare 
Determining Adequate Service Coverage 
To better measure the 
overall viability of this 
health system, a network 
coverage score was 
calculated using zip code 
and population-based 
statistics. 
This score represents a 
system’s enrolled patients 
as compared to the total 
population. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Figure 1: An example showing drive time access to healthcare facilities within a given service area. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
GIS Location Technology for Healthcare 
Determining Adequate Service Coverage 
Lastly, consumer data 
from sources such as 
Census.gov, Esri Tapestry 
market segmentation, and 
Medicare.gov were used 
to characterize the 
population defined by the 
final resulting boundary 
as shown in Figure 3. 
Figure 3: Leveraging socioeconomic and demographic data will enhance the understanding 
of health system boundaries and covered population. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
Optimized Service Area Boundaries Result in a 
Better Understanding for Population Health 
Management Strategy 
© 2014 Health Catalyst 
www.healthcatalyst.com 
So, how does this really work? 
A healthcare system can 
define its service area, by zip 
code, to determine the total 
population of that geography. 
Then it’s easy math to 
determine the percentage of 
the population already under 
care and the available new 
patient opportunity. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
ACOs Benefit from GIS Technology 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Using GIS-powered analytics 
to define patient populations, 
ACOs derive a better under-standing 
of their enrolled 
patients and payer groups. 
This process can yield better 
decisions in population 
health management, leading 
to improving quality and 
lower costs. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Conclusion 
GIS location technology can be 
used to readily identify objective 
service area boundaries relevant 
to a specific healthcare system. 
This automated method of 
defining the service area also 
identified the exact population for 
which health coverage is 
currently provided. 
This health network optimization tool was built in collaboration with GISi (a platinum 
Esri partner) and is available by invitation at http://cloud.gisinc.com/hc/. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation. 
11
Link to original article for a more in-depth discussion. 
A New GIS-driven Approach to Optimize Service Area 
Boundaries for ACOs 
A Definitive Guide to Accountable Care Organizations 
Dr. David A. Burton, Senior Vice President and Dr. John Haughom, Senior Advisor 
Predictive Analytics: It’s the Intervention That Matters (Webinar, Slides, or Transcript) 
Dale Sanders, Senior Vice President and 
David K. Crockett, Ph.D., Senior Director of Research and Predictive Analytics 
© 2014 Health Catalyst 
www.healthcatalyst.com 
More about this topic 
Accountable Care Transformation Framework (an executive report) 
Dr. David A. Burton, Senior Vice President 
ACO Success Requires Precise Patient Population Definitions 
Luke Skelley, MSN, Vice President 
The Power of Geo-Analytics (and Maps) to Improve Predictive Analytics 
David Crockett, Senior Director of Research and Predictive Analytics 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
– John Haughom, MD, Senior Advisor, Health Catalyst 
© 2014 Health Catalyst 
www.healthcatalyst.com 
For more information: 
Download Healthcare: A Better Way. 
The New Era of Opportunity 
“This is a knowledge source for clinical and 
operational leaders, as well as front-line 
caregivers, who are involved in improving 
processes, reducing harm, designing and 
implementing new care delivery models, and 
undertaking the difficult task of leading 
meaningful change on behalf of the patients 
they serve.” 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
Other Clinical Quality Improvement Resources 
David K. Crockett, Ph.D. is the Senior Director of Research and Predictive Analytics. 
He brings nearly 20 years of translational research experience in pathology, laboratory 
and clinical diagnostics. His recent work includes patents in computer prediction 
models for phenotype effect of uncertain gene variants. Dr. Crockett has published 
more than 50 peer-reviewed journal articles in areas such as bioinformatics, biomarker 
discovery, immunology, molecular oncology, genomics and proteomics. He holds a BA 
in molecular biology from Brigham Young University, and a Ph.D. in biomedical informatics from the 
University of Utah, recognized as one of the top training programs for informatics in the world. Dr. 
Crockett builds on Health Catalyst’s ability to predict patient health outcomes and enable the next 
level of prescriptive analytics – the science of determining the most effective interventions to maintain 
health. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Click to read additional information at www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.

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A New GIS-driven Approach to Optimize Service Area Boundaries for ACOs

  • 1.
  • 2. GIS Location Technology for Healthcare A patient population is usually defined by who has already been seen for care. Care providers will sometime use the patient registries in their EMRs to define patient populations. There is a better way using GIS location technology and supporting data sources that may be especially useful for ACOs and other organizations concerned with managing population health—optimized service area boundaries. © 2014 Health Catalyst www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 3. GIS Location Technology for Healthcare A more precise approach would be to first objectively define the geography within which the health system operates, and second to define the subsequent population belonging to that overall service area. This is known as network coverage optimization, and it provides a more robust way to define boundaries and identify populations. © 2014 Health Catalyst www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 4. GIS Location Technology for Healthcare Once the geography-based care population is well defined, value-based strategies become more feasible. Within a rapidly changing healthcare market, it makes sense to leverage location analytics for more robust strategic assessments for healthcare systems, physician groups, health exchanges, and other payer groups. © 2014 Health Catalyst www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 5. GIS Location Technology for Healthcare Determining Adequate Service Coverage One simple approach to gauge adequate service coverage across population density is to visualize access times for various healthcare facilities as shown in Figure 1. © 2014 Health Catalyst www.healthcatalyst.com Figure 1: An example showing drive time access to healthcare facilities within a given service area. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 6. GIS Location Technology for Healthcare Determining Adequate Service Coverage Health Catalyst developed a more comprehensive approach using objective and independent methods for defining geography. This system was used to generate the minimum bounding geometry of the overall reach of a given healthcare system as shown in Figure 2. Figure 2: An example of using minimum bounding geometry to define the reach of a health system. © 2014 Health Catalyst www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 7. GIS Location Technology for Healthcare Determining Adequate Service Coverage To better measure the overall viability of this health system, a network coverage score was calculated using zip code and population-based statistics. This score represents a system’s enrolled patients as compared to the total population. © 2014 Health Catalyst www.healthcatalyst.com Figure 1: An example showing drive time access to healthcare facilities within a given service area. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 8. GIS Location Technology for Healthcare Determining Adequate Service Coverage Lastly, consumer data from sources such as Census.gov, Esri Tapestry market segmentation, and Medicare.gov were used to characterize the population defined by the final resulting boundary as shown in Figure 3. Figure 3: Leveraging socioeconomic and demographic data will enhance the understanding of health system boundaries and covered population. © 2014 Health Catalyst www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 9. Optimized Service Area Boundaries Result in a Better Understanding for Population Health Management Strategy © 2014 Health Catalyst www.healthcatalyst.com So, how does this really work? A healthcare system can define its service area, by zip code, to determine the total population of that geography. Then it’s easy math to determine the percentage of the population already under care and the available new patient opportunity. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 10. ACOs Benefit from GIS Technology © 2014 Health Catalyst www.healthcatalyst.com Using GIS-powered analytics to define patient populations, ACOs derive a better under-standing of their enrolled patients and payer groups. This process can yield better decisions in population health management, leading to improving quality and lower costs. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 11. © 2014 Health Catalyst www.healthcatalyst.com Conclusion GIS location technology can be used to readily identify objective service area boundaries relevant to a specific healthcare system. This automated method of defining the service area also identified the exact population for which health coverage is currently provided. This health network optimization tool was built in collaboration with GISi (a platinum Esri partner) and is available by invitation at http://cloud.gisinc.com/hc/. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation. 11
  • 12. Link to original article for a more in-depth discussion. A New GIS-driven Approach to Optimize Service Area Boundaries for ACOs A Definitive Guide to Accountable Care Organizations Dr. David A. Burton, Senior Vice President and Dr. John Haughom, Senior Advisor Predictive Analytics: It’s the Intervention That Matters (Webinar, Slides, or Transcript) Dale Sanders, Senior Vice President and David K. Crockett, Ph.D., Senior Director of Research and Predictive Analytics © 2014 Health Catalyst www.healthcatalyst.com More about this topic Accountable Care Transformation Framework (an executive report) Dr. David A. Burton, Senior Vice President ACO Success Requires Precise Patient Population Definitions Luke Skelley, MSN, Vice President The Power of Geo-Analytics (and Maps) to Improve Predictive Analytics David Crockett, Senior Director of Research and Predictive Analytics Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 13. – John Haughom, MD, Senior Advisor, Health Catalyst © 2014 Health Catalyst www.healthcatalyst.com For more information: Download Healthcare: A Better Way. The New Era of Opportunity “This is a knowledge source for clinical and operational leaders, as well as front-line caregivers, who are involved in improving processes, reducing harm, designing and implementing new care delivery models, and undertaking the difficult task of leading meaningful change on behalf of the patients they serve.” Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 14. Other Clinical Quality Improvement Resources David K. Crockett, Ph.D. is the Senior Director of Research and Predictive Analytics. He brings nearly 20 years of translational research experience in pathology, laboratory and clinical diagnostics. His recent work includes patents in computer prediction models for phenotype effect of uncertain gene variants. Dr. Crockett has published more than 50 peer-reviewed journal articles in areas such as bioinformatics, biomarker discovery, immunology, molecular oncology, genomics and proteomics. He holds a BA in molecular biology from Brigham Young University, and a Ph.D. in biomedical informatics from the University of Utah, recognized as one of the top training programs for informatics in the world. Dr. Crockett builds on Health Catalyst’s ability to predict patient health outcomes and enable the next level of prescriptive analytics – the science of determining the most effective interventions to maintain health. © 2014 Health Catalyst www.healthcatalyst.com Click to read additional information at www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.