Sören Stamer's presentation at the Web 2.0 Expo SF 2009. Description: The very essence of what we think of as the web is changing at a rapid pace. The expectations of users increase with the evolution of new services and new business model. What are the successful patterns that thrive in a massively connected environment? And what are the new paradigms for engaging with customers and employees? Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.

1. Darwinism on the Web
Surviving and Thriving in a Web 2.0 World
Web 2.0 Expo San Francisco
01-04-2009
Sören Stamer
twitter.com/heartnsoul

2. 200th Anniversary
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3. Life needs to evolve
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4. More than 99.5%
of all species are
extinct

5. Tough Times! But why?
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6. Massive
networking drives
change

7. Seven
consequences

8. 1. Increasing Dynamics
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9. 6000+ days
Copyright: Kevin Kelly

10. 2. Rising Complexity
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11. ...makes it
impossible to
predict, so better
stay agile

12. 3. Increasing Transparency
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13. RateMyCop.com

14. 4. Global Synchronization

15. ...creates
opportunities &
crises

16. 5. Collectively smarter
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17. ...or collectively
dumber

18. 6. Abundance of options
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19. ...creates a
scarcity of
attention

20. 7. Exponential Growth
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21. Fold it 100 times!
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22. 1.3 trillion
light-years

23. 14.4x
our whole
universe
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24. How deep is the
impact?

25. Brain of a
Mouse
!
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26. Human Brain
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27. Fundamental Change
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28. ?
?? ?
?
?
??
??
?
? ?
? ??
?

29. 10 useful
patterns
&
how to exploit
them?

30. Websites evolve:
Content is king.
Engaging people!
1. 2. 3. 4. 5.
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31. 1. Empower your
community & build
a tribe

33. Feedback loops rule
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34. 2. Engage in
conversations

36. Emotions connect us

37. 3. Be personal

39. Virality is power
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40. 4. Make your ideas
more contagious

42. Personal resonance counts

43. 5. Use established
paradigms

45. Open & focused wins

46. 6. Open up
and do less

48. Evolution is hard to predict
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49. 7. Let it go

51. People pay for attention

52. 8. Provide ways to
earn attention

54. The web without websites

55. 9. Enable multiple
touchpoints for
your services

57. Making money because of...

58. 10. Find ways to
offer a great service
for free

60. Please don‘t be surprised
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61. What can
CoreMedia do for
you?

62. CoreMedia
Return on
Engagement
1. 2. 3. 4. 5.
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63. Vancouver2010.com

64. Multi-Touchpoints
One Service

65. Reaching and Engaging People
Wherever They Are
My Website
Laufen in Hamburg
Der große Bericht über Hamburger
Laufstrecken …

66. CoreMedia Editor Dashboard
Real-time engagement with your customers
one click actions
feedback of users
notifications
real-time analysis

67. CoreMedia CMS & Social Software
Open & flexible
New
New
New

68. A German beer plus a signed book
@CoreMedia booth 725, tomorrow at 4pm

69. Your Questions

70. www.coremedia.com
CoreMedia
Return on Engagement
blog.coremedia.com
twitter.com/heartnsoul
© CoreMedia | 15-05-2008 |

71. CoreMedia
Return on Engagement
Revenue & Growth
»! Reach
»! Engagement
Cost optimization Risk reduction
»! Efficient business processes »! Avoid outages
»! Technology saving »! Avoid project delays
»! Fast projects