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20 Proven Tactics to Increase Video Engagement & Conversion

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Heinz Marketing Inc
Heinz Marketing Inc

Presentation deck at Video Experience Day during Uberflip's Content Experience (ConEx) 2019 event in Toronto, August 20, 2019

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@heinzmarketing 20 Proven Tactics to Increase Your Video Engagement & Conversion Matt Heinz Founder & President, Heinz Marketing Inc
@heinzmarketing Housekeeping • The deck is yours • Freebies if you want them: • Our email marketing hacks • Our content marketing hacks • Our latest research with Vidyard on “practice vs preach” • Bring me a business card or mail me at matt@heinzmarketing.com • Also, bacon…
@heinzmarketing I am serious about the bacon
@heinzmarketing The elephant in the room…
@heinzmarketing Tactics Carrot Top Style
@heinzmarketing 1. Shorter videos, buyer use cases
@heinzmarketing 1. Shorter videos, buyer use cases
@heinzmarketing 2. Relevant props
@heinzmarketing 3. Irrelevant props
@heinzmarketing 4. Lighting
@heinzmarketing 4. Lighting
@heinzmarketing 5. Exec involvement
@heinzmarketing 6. Talking points vs scripts
@heinzmarketing 7. Can I “get it” on mute?
@heinzmarketing 8. Monologue vs “show” production
@heinzmarketing 9. A video creative brief
@heinzmarketing 10. The 3x3 research method • Up to three things • Up to three minutes
@heinzmarketing 11. Video apprehension amnesty day
@heinzmarketing 12. Quick Questions (h/t @allen)
@heinzmarketing 13. Public domain video snippets
@heinzmarketing 14. Easter eggs
@heinzmarketing 15. Smaller audiences
@heinzmarketing 16. Celebrities
@heinzmarketing 17. Remote video interview tech kit
@heinzmarketing 18. Faster is not always better
@heinzmarketing 19. Custom digital backgrounds
@heinzmarketing 20. Start a swipe file (or community, or Slack channel, or email string, or….)
@heinzmarketing What’s missing?! (hint: this is interactive content time!)
@heinzmarketing Housekeeping Reminder • The deck is yours • Freebies if you want them: • Our email marketing hacks • Our content marketing hacks • Our latest research with Vidyard on personalization & video performance • Bring me a business card or mail me at matt@heinzmarketing.com • Also, bacon…
@heinzmarketing
@heinzmarketing Questions?
@heinzmarketing Thank you! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com

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20 Proven Tactics to Increase Video Engagement & Conversion

Notes de l'éditeur

  1. Growth hacking is justification for not having a strategy
  2. Cameo, CelebVM, Greetzly, Starsona
  3. Biteable, BackdropExpress