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How to drive more sales from your next event or trade show

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Heinz Marketing Inc
Heinz Marketing Inc

Presentation deck from May 26, 2011 Webinar with the Puget Sound Business Journal

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How To Drive More Sales From Your Next Event or Trade Show Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
[object Object],[object Object],[object Object],More information at www.psbjexpo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals & ROI ,[object Object],[object Object],[object Object],[object Object]
Strategy before the show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics before the show ,[object Object],[object Object],[object Object],[object Object],[object Object]
Booth Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Booth Bad Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appointment Setting ,[object Object],[object Object],[object Object],[object Object]
Booth Staff Training ,[object Object],[object Object],[object Object],[object Object],[object Object]
Booth Traffic ,[object Object],[object Object],[object Object]
Show Follow-up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Considerations ,[object Object],[object Object],[object Object],[object Object]
Questions?
Washington State Convention Center October 26th, 2011 8:00 am – 6:00 pm More information at www.psbjexpo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More information at www.psbjexpo.com Early Bird Discount: ENDS TOMORROW Reserve your space today! Discounts disappear after Friday, May 27 th ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be a Sponsor! $17,000 Platinum Sponsor: $18,000 Includes a full page color ad, exposure through marketing, multiple speaking opportunities, 10 tickets to the event, 5 tickets to lunch, and more $14,000 Gold Sponsor: $15,000 Includes a full page color ad, exposure through marketing, speaking opportunity, 20 tickets to the event, 10 tickets to lunch, and more $ 4,000 Silver Sponsor: $ 5,000 Includes a 3/8-page color ad, exposure through marketing, 5 tickets to the event and more
[object Object],[object Object],[object Object],[object Object],More information at www.psbjexpo.com To reserve your exhibitor booth or sponsorship, contact: Early Bird Deadline: Friday, May 27th

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How to drive more sales from your next event or trade show

  • 1. How To Drive More Sales From Your Next Event or Trade Show Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
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Notes de l'éditeur

  1. Look through attendee list Or guess from association membership Offer time to sit down, make it value-add, make it short Start at booth (maybe), but meet elsewhere Offers – iPad for 30 minutes? What’s the meeting worth to you?