Thabiso Lekala

Johannesburg Area, South Africa South Africa

Analytics Specialist

Technology / Software / Internet

If you’re looking for linear growth, sure speak to a digital marketing agency to help you out with PPC campaigns – if you’re looking to revolutionize the ways in reaching your audience at scale then chat with me. I am not a digital strategist, I execute. I love frameworks and I have embraced the Lean Startup by Eric Ries and Steve Blank. I use 'Metrics for Pirates- AARRR (Acquisition, Activation, Retention, Referral, and Revenue)' framework developed by Dave McClure amongst other frameworks to help any business to think about new ways to acquire, convert and retain more customers. Digital Experience Scoring AARRR Framework Marketing, App Analytics & Reporting Stack