1. The document discusses a panel discussion on social media evolution and execution. It introduces the panelists - David Armano, Noah Brier, Rohit Bhargava, and Herb Sawyer - and their areas of expertise.
2. The panel discusses issues around using social media for brands, including marketers' image problems and addiction to new technologies.
3. Rohit Bhargava emphasizes that everything is now connected and transparency, active listening, co-creation, and impressions have changed meanings. Marketing requires understanding ecosystems rather than following trends.
6. Connected Through Social Media… David Armano VP, Experience Design Critical Mass Author of Logic+Emotion Noah Brier Naked Communications Author of Noahbrier.com Rohit Bhargava VP, Interactive Marketing Ogilvy Public Relations Author of Influential Marketing Blog
7. David Armano VP, Experience Design Critical Mass Author of Logic+Emotion
32. Rohit Bhargava VP, Interactive Marketing Ogilvy Public Relations Author Influential Marketing Blog
33. What’s Changing? Your secrets are not secrets Falling asleep on a couch is bad Faceless doesn’t work anymore Herb’s mom reads blogs Familiarity is not required for trust Rohit Bhargava www.influentialmarketingblog.com
35. Which means … Transparency doesn’t work for a-holes Active listening requires participation The encyclopedia of perception is truth Co-creation is the new innovation Impressions are meaningless Rohit Bhargava www.influentialmarketingblog.com
36. 5 Counterintuitive Lessons Screw up with style Admit you are marketing Hook your campaign to identity Don’t automatically start a blog Have a personality and use it Rohit Bhargava www.influentialmarketingblog.com
37. Social Media: Evolution to Execution This panel on social media was brought together through the power of social media. Through blogs, blog comments and twitter I was able to “meet” today’s panelist. The blogosphere has some excellent thought leaders on social media and I am very thankful for today’s panelist to take time to be a part of today’s event. To continue to follow the panelist’s thought leadership views on social media check out their blogs (be sure to leave a comment) and follow their twitter feeds. David Armano - http://darmano.typepad.com/ Noah Brier - http://www.noahbrier.com/ Rohit Bhargava - http://rohitbhargava.typepad.com/ Herb Sawyer - http://www.herbsawyer.com/
Notes de l'éditeur
Thanks for showing up. Social Media brought this panel together. Blog groupy/giddy.