This document provides an overview of digital marketing presented by Herdi W. It begins by outlining why digital marketing is important given trends in internet usage and marketing budgets. It then discusses how digital marketing works, including defining goals and objectives, identifying customers and competitors, content marketing, social media marketing, search engine optimization and marketing, email marketing, and measuring results. It emphasizes measuring what works and improving strategies. The final section discusses user funneling and reporting on marketing plans.
13. MARKETING COMMUNICATION MEDIA
Above The Line
Below The Line
OnlineOffline
TVC
High Med
Cost
Low
Radio/Magz
Nasional
Newspaper
Local
Newspaper
High Med
Cost
Low
Web banner
Google Ads SEOStatic Web
E-Mail
News Letter
Public Space Print Ads
Retail Ambience
Sponsorship
High Med
Cost
Low
Sales Promo
Contest
Refund/R
ebates
Exhibition Personal MettingGathering
Social Media
High Med
Cost
Low
Blogs
Online
Community
Video Sharing
Online chating
Source : CPM Asia Tutorial Modul Marketing Communication
Merchandise
Direct Marketing
Online Catalog
Sampels/C
oupons
Public Relation
Budget
Customer
Behaviour
Product
Features
Distribution
Price
Fluktuation
Legal
Restriction
Artefak/logo
Catalogs
16. GOAL & OBJECTIVES
Define your goals & objectives, what do u
want to achieve trough digital marketing 1
IDENTIFY YOUR CUSTOMER
Do research and identify your customer,
who are you customers2
STEP FORMULATING
16
17. 17
IDENTIFY YOUR COMPETITOR
Do research & find your competitors are
and what they doing online, understand
the position of them 3
ASSIGN RULES
Assign the rules of your team for which
particular task which persona is responsible4
Search Engine Optimation
Do Search Engine Optimation SEO for
better result searching on Google 5
18. 18
CONTENT MARKETING
Do more on your website : blog, content
text, image, video, presentation, ebook,
FAQ, contact , Forum, Guest Blog. 6
SOCIAL MEDIA MARKETING
Set Your Goals , Choose Channel,
Advertisement trough social media,
Measure the Result7
Search Engine Marketing
Keyword research, , paid search
engine, measure the result 8
19. 19
EMAIL MARKETING
Database targetted email account , Write
great email, Design great email, Create
best time schedule, Measure the Result 9
MEASURE & ANALYZE
See what works and do more for it. If
something is not working find solution for it10
FINISH