This document outlines the pitch for a song and its accompanying music video, digipak, and webpage. The song was chosen for its narrative lyrics and target audience. The music video features instrumental sections with the band performing against a black background that changes to white for the chorus. Scenes will be in greyscale or feature the color red. The digipak will have a simple black and white design with red text and the band logo. The webpage will also use a black and white color scheme with red links and include images, news, tour dates, and a playlist of the song.