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Campus Communicatie (Nieuwjaars) bijeenkomst

Bert-Jan.Woertman@Hightechcampus.com
Marketing & Communication
2012 /2013
positionering -> waarden -> merkdesign




Joris van der Waart




                                         merk -> content -> SEO
                      Jurriaan de Reu
MARCOM
      2012
THE WORLD IS WATCHING
Ambassador Meetup
Hannover Messe
Holland High Tech Pavilion, April 2012
ONline/
OFFline
> 150 EVENTS
Us
Others
Together
Next edition June 2013
Martin van den Brink Award
21 november
 Press Event
SPORTS
. . . . .     . .
. . .           .
                  .
Tech Regulars
                                      By High Tech Campus
                                    In close cooperation with
        Philips, NXP, Holst Centre, ASML, Segula, Chemelot, Kivi Niria & Mikrocentrum




                     Campus Technology Seminar




                   1 Micro Systeem Technologie
                   2 Bio Technologie
                   3 Health Technologie    24 oktober 2012 Micro Systeem Technologie
                   4 Materiaal Technologie 1 november 2012 Biotechnologie
                   5 Solar Technologie     15 november 2012 Health Technologie
Campus Technology Seminar

 25 September 2012
 >X> M/S
 26 June 2012
 PIEZOELECTRIC MATERIALS
 24 April 2012
 PROTECTION
 27 March 2012
 GIGAHERTZ                         Website:
 28 February 2012            www.myhightechcampus.nl
 MATERIALS CHARACTERISTICS
 22 November 2011
 <X< WATT
 25 October 2011
 >x% > ENERGY EFFICIENCY
 27 September 2011
 <X< NANOMETER
High Tech Campus LinkedIn
High Tech Campus twittert
We LOVE YOU
IF YOU LIKE US!-)
PRESS   MEDIA
‘The next Silicon Valley could well be in Eindhoven’



                                    The Campus is ranked among world's
                                    top 7 ‘incubators for start-ups’.
                                    This was reported in the American magazine
                                    Fortune. The magazine's claims are based
                                    primarily on its own survey of information in the
                                    Global Innovation Index.
ENTERING
THE BLACK BOX
  Jos Jansen
What’s next?
Increase (inter)national brand awareness
Are you networked?
Let us know!
The Network


Beating Heart
Connecting:
• People
• Companies
• Ideas
This is the good stuff.




Chance favours the connected mind
UPDATE                                    MYTECHCAMPUS IS:

                                          PHONE BOOK

CONNECT                                   FORUM
                                          NEWS
                                          EVENTS
                                          MARKETPLACE

ENGAGE                                    AND MORE……




SHARE

SUBSCRIBE ON MYTECHCAMPUS.NL
         Get informed / Stay connected!
2.500 registered profiles!
Campus Business Seminar
DTW 2013

  Some highlights:
  1 June - HighTech Ontdekkingsroute (HTOR)
  2 June - TU/eXperience Day (Family day)
  4 June - TEDx Brainport 2013
                                                        JOIN
  5 June - Internet of Things Event                     HTOR
  6 June - CTO meets CTO event
                                                   AT THE CAMPUS!
  6 June - Night of the Nerds
  7 June - Quiz night

             PERSBERICHT 2012
  Succesvolle eerste Dutch Technology Week in
            Brainport regio Eindhoven
 Week vol hightech evenementen trekt ruim 25.000
                     bezoekers
Campus open doors
www.dutchtechnologyweek.com
           JUNE 2


         X          X

                            X
                        X
Health Tech Event
January 29




                    Open Innovation
                    a response to a “Great Challenge” in health and medicine.
WE   STARTUPS
March123
SURVEYS


              ………………………..


…………………
                            ……………………..
  ………………………
                              ……………………….
                            …………..
Residents Satisfaction Study (CEO/CTO)
Working together with other HTCE companies
Yes: 82% (2011: 78%)

Working together with Research institutions
Yes: 68% (2011: 78%)

Overall importance for company to be located on HTCE
Score 7,7 (2011: 7,6)

Net Promotor Score
Score +38% (2011: +22%)

Overall Satisfaction with HTCE
Score 8,3 (2011: 8,1)

Satisfaction with ecosystem
Score 7,7 (2011: 7,6)
                                         Conclusions:
                                   Continue the good work!
                      Remarks: mail delivery, parking and rental price
   Follow up with face to face interviews and presentation in Business Club on February 6
Employee Satisfaction Survey
 1.500 respondents!




                   High Tech Campus Eindhoven exerts great attraction for
                                  (international) talent
                               91% says YES!
   High Tech Campus Eindhoven enables me to build and maintain a relevant
                      professional and social network
                               85% says YES!
97%
GREAT PLACE TO WORK!
Campus Elfstedentocht
     Voor de Kinderen
Thank you!
positionering -> waarden -> merkdesign




Joris van der Waart




                                         merk -> content -> SEO
                      Jurriaan de Reu

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Campus comm mngrs bijeenkomst January 2013

  • 1. Campus Communicatie (Nieuwjaars) bijeenkomst Bert-Jan.Woertman@Hightechcampus.com Marketing & Communication 2012 /2013
  • 2. positionering -> waarden -> merkdesign Joris van der Waart merk -> content -> SEO Jurriaan de Reu
  • 3. MARCOM 2012
  • 4.
  • 5. THE WORLD IS WATCHING
  • 6.
  • 7.
  • 9.
  • 10. Hannover Messe Holland High Tech Pavilion, April 2012
  • 13.
  • 15. Martin van den Brink Award
  • 18. . . . . . . . . . . . .
  • 19.
  • 20. Tech Regulars By High Tech Campus In close cooperation with Philips, NXP, Holst Centre, ASML, Segula, Chemelot, Kivi Niria & Mikrocentrum Campus Technology Seminar 1 Micro Systeem Technologie 2 Bio Technologie 3 Health Technologie 24 oktober 2012 Micro Systeem Technologie 4 Materiaal Technologie 1 november 2012 Biotechnologie 5 Solar Technologie 15 november 2012 Health Technologie
  • 21. Campus Technology Seminar 25 September 2012 >X> M/S 26 June 2012 PIEZOELECTRIC MATERIALS 24 April 2012 PROTECTION 27 March 2012 GIGAHERTZ Website: 28 February 2012 www.myhightechcampus.nl MATERIALS CHARACTERISTICS 22 November 2011 <X< WATT 25 October 2011 >x% > ENERGY EFFICIENCY 27 September 2011 <X< NANOMETER
  • 22. High Tech Campus LinkedIn
  • 23. High Tech Campus twittert
  • 24. We LOVE YOU IF YOU LIKE US!-)
  • 25.
  • 26. PRESS MEDIA
  • 27.
  • 28.
  • 29. ‘The next Silicon Valley could well be in Eindhoven’ The Campus is ranked among world's top 7 ‘incubators for start-ups’. This was reported in the American magazine Fortune. The magazine's claims are based primarily on its own survey of information in the Global Innovation Index.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 39.
  • 40.
  • 41. The Network Beating Heart Connecting: • People • Companies • Ideas
  • 42. This is the good stuff. Chance favours the connected mind
  • 43.
  • 44. UPDATE MYTECHCAMPUS IS: PHONE BOOK CONNECT FORUM NEWS EVENTS MARKETPLACE ENGAGE AND MORE…… SHARE SUBSCRIBE ON MYTECHCAMPUS.NL Get informed / Stay connected!
  • 47. DTW 2013 Some highlights: 1 June - HighTech Ontdekkingsroute (HTOR) 2 June - TU/eXperience Day (Family day) 4 June - TEDx Brainport 2013 JOIN 5 June - Internet of Things Event HTOR 6 June - CTO meets CTO event AT THE CAMPUS! 6 June - Night of the Nerds 7 June - Quiz night PERSBERICHT 2012 Succesvolle eerste Dutch Technology Week in Brainport regio Eindhoven Week vol hightech evenementen trekt ruim 25.000 bezoekers
  • 49.
  • 50. Health Tech Event January 29 Open Innovation a response to a “Great Challenge” in health and medicine.
  • 51. WE STARTUPS
  • 53. SURVEYS ……………………….. ………………… …………………….. ……………………… ………………………. …………..
  • 54. Residents Satisfaction Study (CEO/CTO) Working together with other HTCE companies Yes: 82% (2011: 78%) Working together with Research institutions Yes: 68% (2011: 78%) Overall importance for company to be located on HTCE Score 7,7 (2011: 7,6) Net Promotor Score Score +38% (2011: +22%) Overall Satisfaction with HTCE Score 8,3 (2011: 8,1) Satisfaction with ecosystem Score 7,7 (2011: 7,6) Conclusions: Continue the good work! Remarks: mail delivery, parking and rental price Follow up with face to face interviews and presentation in Business Club on February 6
  • 55. Employee Satisfaction Survey 1.500 respondents! High Tech Campus Eindhoven exerts great attraction for (international) talent 91% says YES! High Tech Campus Eindhoven enables me to build and maintain a relevant professional and social network 85% says YES!
  • 57. Campus Elfstedentocht Voor de Kinderen
  • 59. positionering -> waarden -> merkdesign Joris van der Waart merk -> content -> SEO Jurriaan de Reu