Wearable medical devices

1. WEARABLE MEDICAL DEVICES
Submitted by:
Himanshu Garg
13125020
MBA 2nd year

2. INTRODUCTION
 Wearable health devices can capture more accurate and real
time data related to vital signs and symptoms. It will be in
form of smart watches, glasses and fabrics. In recent medical
trials, many organizations have used headsets to measure
brainwaves and clothes to embed sensing devices
 Below is a list of health parameters that wearable devices
can capture or monitor
 Glucose
 ECG
 Blood Pressure
 Pulse Oximeter (blood oxygen saturation and pulse rate)
 Available Commercial Devices: BodyTel, wearable EEG
headset, heads Moticon, Nuubo LG Life Band Touch

3. MARKET SITUATION
 Wearable technology is divided into four main categories; Fitness
and wellness, Infotainment, Healthcare and medical, Industrial
and military. In Fitness and wellness devices are activity trackers
which measure speed, calories burnt, sleep time, stride rate etc.
They have highest market share of 61%. Globally key players
in this category are Fitbit, Adidas, Nike, Jawbone. From the
Accenture Digital consumer tech survey 2014, which is conducted
in six countries, Australia, Canada, India, South Africa, the UK
and US, more than half of consumers said they have interest in
buying wearable technology, where 80% of Indians are planning
to buy in this year in which fitness and wellness is given highest
priority. To capitalize on this opportunity companies like
Adidas and Nike, being trusted brands in India, should offer
activity tracking devices at acceptable price range

4. CONTD.
 Healthcare and Medical, globally it has a second largest
market share of 35.1% in wearable technology. Devices in this
category are more advanced and intelligent compared to fitness
and wellness. The latest wearable health gadgets are from,
headsets that measure brainwaves to clothes that incorporated
with sensing devices. Self - quantifying apps are mobile apps
that monitor vital signs about user. Self - quantifying
patients is next logical step in personal healthcare.
Physicians have found that wearable technology is useful
for patients in management of chronic diseases like obesity,
heart diseases, diabetes etc. In US 7 out of 10 are
already quantifying themselves using apps and wearable
technology. In India wearable technology in healthcare is
destined to grow bigger atleast initially in Indian metros.
Medtronic and Cardionet are key players, whose products are
known for their accuracy and faithfulness. According to Global
Trends and Forecast, by 2018 mobile health apps and solution
market will worth $20.7 bn. Fitness and Healthcare are
two categories where there will be tremendous growth in the
next coming five years.

5. BENEFITS
 -Provides enhanced real time data, environment recognition and easier communication
 Retailers can provide improved shopping experience
 -Real time coupons based on user location
 Social networking
 - Users can take pictures and share with friends instantly without any click
 - Get instant feedback from friends
 Improves or changes the nature of jobs where below parameters are more important
 - Alertness
 - Safety
 - Time/performance recording
 - Location
 More reliable as it has continuous connectivity with the information provider

6. REASONS FOR CHOOSING THE AREA

7. REASONS CONTD.
 Problems associated with rural India to take up these devices:
 While the majority of people live in rural India, the majority of physicians
live in urban centers— the ratio of doctors per thousand people in urban
India is said to be seven times more than that of rural India
 Government health centers are understaffed and ill-equipped—there is
less than one doctor per 10,000 people in rural India
 Health staff are undertrained and lack the knowledge for diagnosing
certain medical conditions and undertaking specialized treatment
 In most cases, patients who can afford it, are forced to travel to towns
and cities, often with their relatives, for diagnosis and treatment, all of
which translate into high cost and loss of daily income—of every Rupee
spent, 70% is overhead and only 30% is used for medical care
 All diagnose and prescription documents are in English, which is not the
working language of rural people

8.  Factors with urban India to take up these devices:
 rise in lifestyle diseases
 increasing urbanization
 higher middle-class incomes
 increasing awareness about the benefits of
healthcare delivery system

9.  Per capita expenditure on healthcare in India(source- WHO database):
2000 $19.57
2001 $20.92
2002 $21.06
2003 $23.66
2004 $28.70
2005 $31.22
2006 $32.99
2007 $39.89
2008 $42.70
2009 $43.59
2010 $51.36
2011 $59.10 , of which $40.15 is spent on regular check ups or reports which can
be easily taken care of by medical wearable devices to a high extent
Average value of a healthcare wearable device= $ 50.14

10. STAKEHOLDERS ASSOCIATED
 Technology developers
 Manufacturers
 Healthcare providers
 Insurance providers
 Distributors
 Retailers
 Patient groups

11. PROBLEMS ASSOCIATED WITH DEVICES
 Lack of knowledge about the devices in rural sectors
 Prices might be higher
 They are primarily aimed at fitness fanatics, yet well over half
of all Indians do not exercise regularly, and thus have little
interest in the product.
 Fitness trackers also fail to keep the attention of those health-
conscious consumers who do go out and buy them.
 The novelty of being able to track your steps, calories or other
metrics is appealing at first, but swiftly wears off. Use a fitness
tracker regularly, and you get pretty good at guessing the
numbers.
 It is unclear at what pace the technology will evolve
 Uncertainty over the commitment of hardware-makers
 Distribution problems

12. SOME SUGGESTIONS TO SOLVE THESE
PROBLEMS
 Having different marketing strategies for people having ubiquitous network and for
people not having it.
 Try and give more info on the devices, what are they and how are they to be used
in local languages in small towns and rural areas via nukkad nataks and local
newspapers in easy t understand and effective language
 Social media marketing emphasis in urban areas, with paid articles on fitness and
healthcare magazines and websites eg webmd.com etc.
 Emphasis on price in rural areas and emphasis on functionalities ad coolness in
urban areas
 Self-tracking gadgets will probably only become a mainstream market once they
shed their image as computerised jewellery or conversation-starters for fitness
freaks and data geeks, and start collecting much more useful information related to
health, such as vital signs and a wearer's biochemical changes.
 The data might be analysed to uncover health trends or to spot diseases before
their full-blown symptoms appear.
 One can even imagine health-insurance companies offering discounts on
premiums to people who wear the gadgets, just as car-insurance firms do for
drivers whose cars are equipped with wireless devices that track where and when
the car is on the road.
 R&D for better and low cost solutions for Indian markets.

13. THE YIN AND YANG

14. WHERE IS WEARABLE HEALTH CARE IN INDIA
HEADED?
 Like the overall wearables market, sales and
shipments for wearable health care technology are
on the rise. According to Statista, market for the
overall wearable devices market will rise from 53.9
million USD in 2013 to 1.64 billion by 2015, for an
increase of 67%. .
 For the wearable fitness market alone, it estimates
that sales will increase from its prediction of 43.8
million shipments in 2013 to 57.2 million in 2017, an
increase of 23%. Some consider this to be a low
estimate.

15. REFERENCES
 http://www.statista.com/statistics/259372/wearable-device-market-value/
 http://www.fool.com/investing/general/2014/07/09/who-stands-to-benefit-
when-healthcare-wearables-ar.aspx
 http://www.economist.com/news/business-and-finance/21613925-
potential-market-personal-fitness-tracking-devices-over-hyped-shedding-
wearables
 http://www.healthmarketscience.com/industry-news/future-medical-
devices-wearable-technology
 http://www.glgravity.org/pdf/issue21v7.pdf
 http://www.indexmundi.com/facts/india/health-expenditure-per-capita
 http://www.frost.com/prod/servlet/press-release.pag?docid=289401907
 http://www.atkearney.com/paper/-
/asset_publisher/dVxv4Hz2h8bS/content/winning-the-battle-for-
consumer-healthcare-science-versus-the-marketers/10192
 http://www.accenture.com/in-en/Pages/service-health-innovation-trends-
india.aspx