The slides to my talk held at Casual Connect Europe in Hamburg on 14 Feb 2013.

1. How will users find you?
BlackBerry 10 rises
Casual Connect Europe, Hamburg - 14 Feb 2012
http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpg
Photo: (c) Octavio Aburto
@vhirsch

2. 30 January 2013
http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg

3. http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg

4. It’s s*** hot !
http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg

5. What’s in it?
- C++, Webkit, Adobe Air, etc, etc
- BlackBerry Flow
- BlackBerry Balance
- BlackBerry Timeshift Camera
- Engines & tools galore
http://www.wallchan.com/images/sandbox/64591-cogs.png

6. Speaking of tools...
PRO
Commercial release: Spring 2013
http://www.wallchan.com/images/sandbox/64591-cogs.png

7. Developers’ nightmares
No OS or Hardware Power ✓
No Ease (complicated dev) ✓
No Discovery
No Retention
No Money
http://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg

8. Interlude...

9. Create Dreams!
osall/ushistory/topics/March%20on%20Washington%202.jpg

10. Create excitement!
“Unless you have a game that is inherently fun to play, you
won’t have a game that’s engaging and you won’t have
these players playing for months & months & months. And
if you don’t have that, then it doesn’t really matter what the
monetization per user is.”
Ilkka Paananen, Super Cell
http://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg

11. Create Context!
Social is interaction in context
http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg

12. Not this!
One more
Farmville invite...
I dare you!
I double-dare you!
http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg

13. Hit it out of the park!!!
http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg

14. 1. How will users find you?
Photo: (c) Octavio Aburto

15. BlackBerry
World

16. Games App
Scoreloop-powered
- Peer-to-Peer Challenges
- Achievement System
- Leader Boards
- Save State, etc.
Anchored on Home Screen
Additional Discovery routes

17. 2. How do you keep your users?
http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg

18. BBM
80m+ Users
Achieve up to 15x Uptake
In-game via API, supporting:
- Gifting
- Asynchronous multi-player
- In-game chat
- Increase visibility: status updates, etc.

19. Scoreloop
Multi-platform SDK
- BlackBerry 10, Android, iOS
- Achievement
- Peer-to-peer challenges
- Leader Boards
- Save State, etc.
265m users and counting...

20. Remember ...
Create
excitement!
...No tool can make a
http://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg rubbish game great!

21. 3. Show me...
http://www.flickr.com/photos/9731367@N02/6988272680/

22. Ecosystem
- Carrier billing on 85+ carriers
- PayPal & credit card
- IAP, subscriptions
- Marketing opportunities
- 70,000 apps at launch
35% games
http://lipstrips.files.wordpress.com/2012/11/manta.jpg

23. Time to join those guys...
...
And that's why birds do it,
bees do it
Even educated fleas do it
Let's do it, ...
Cole Porter
http://lipstrips.files.wordpress.com/2012/11/manta.jpg

24. Thank you!
+44 7795 970 191
@vhirsch
vhirsch@rim.com
http://developer.blackberry.com