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Change the World
One Trillion Dollar Market at a Time
Volker Hirsch
@vhirsch
4YFN
Barcelona, 23 Feb 2016
http://d1zlh37f1ep3tj.cloudfront.net/wp/wblob/54592E651337D2/417/256E5/G8JTIzMmdc-oHZwUdP6Brw/photodune-2102679-planet-earth-l.jpg
Who + Why…
$
Angel Investor…
http://www.imagesbuddy.com/images/246/White-Angel-Wings-Picture.jpg
… With Small Wings
http://image.dhgate.com/0x0/f2/albu/g3/M01/11/73/rBVaHVXNAF2ANVOMAALiyD-0izA632.jpg
Leverage
https://www.flickr.com/photos/36333438@N00/846559015/
http://www.transerainc.com/uploads/blog/Dollarphotoclub_33442455.jpg
Impact
http://visualeconomics.creditloan.com/how-countries-spend-their-money/
Government Budgets
EducationMilitary Health
Military
=
War (?)
http://www.bl.uk/learning/timeline/external/worldwar1somme-tl.jpg
Health=
Megabucks
http://d.ibtimes.co.uk/en/full/1436676/bubonic-plague.jpg
Education
=
Future
http://themileage.org/wp-content/uploads/2014/07/Emerging-trends-in-Education.jpg
5% of GDP spent on Education
http://data.worldbank.org/indicator/SE.XPD.TOTL.GD.ZS/countries/IN-1W?display=map
Better Education = Higher GDP
http://ent.arp.harvard.edu/AfricaHigherEducation/
The full Harvard study is here:
http://siteresources.worldbank.org/INTAFRREGTOPEDUCATION/Resources/444659-1212165766431/ED_Higher_education_economic_development_Africa.pdf
http://www.statista.com/statistics/268750/global-gross-domestic-product-gdp/
Global GDP = $76 Trillion
$$$http://www.redstonelogistics.com/wp-content/uploads/2012/01/Improving-resluts.jpg
Reasonst o i n v e s t
in education
https://jrbenjamin.files.wordpress.com/2014/03/thomas-jefferson.jpg
Thomas Jefferson
Massive growth
https://marketbrief.edweek.org/wp-content/uploads/2013/02/IBIS3.pdf
Example: Africa
https://upload.wikimedia.org/wikipedia/commons/3/31/1-12_Africa_Green-Grey.png
Africa
Africa GDP: $2.45 trillion (2015)
Education can lift GDP by 20%(*)
result: $500 billion
incremental GDP!
… And that’s per year!
https://en.wikipedia.org/wiki/List_of_African_countries_by_GDP_(nominal)
(*) A Harvard study concluded a rise in tertiary education in Africa would result in 21.3% incremental economic output.
(http://siteresources.worldbank.org/INTAFRREGTOPEDUCATION/Resources/444659-1212165766431/
ED_Higher_education_economic_development_Africa.pdf, p. 29)
https://upload.wikimedia.org/wikipedia/commons/3/31/1-12_Africa_Green-Grey.png
It’s a proven market
The Largest

Publishers Are in
Education
http://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/67224-the-world-s-57-largest-book-publishers-2015.html
http://www.prospectivedoctor.com/wp-content/uploads/2014/11/books.jpg
https://steveblank.files.wordpress.com/2011/02/higher-ed-tech-landscape.jpg%3Fw%3D714%26h%3D614
HigherEd2014
EdTech has its own Hype Cycle
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment Slope of Enlightenment
Plateau of
Productivity
time
expectations
Mashware
Quantum Computing
Education Tablet
Open Microcredentials
Campus App Store
Affective Computing
SIS International Data
Interoperability Standards
BPO
Open-Source SIS
Student Retention CRM
Citizen Developers
Learning Stack
Adaptive E-Textbooks
Big Data
Gamification
MOOC
Social Software Standards
Wireless aaS
COBIT
Adaptive Learning
Digital Preservation of Research Data
BYOD Strategy
Mobile-Learning Low-Range/
Midrange Handsets
Open-Source Financials
EA Frameworks
Web-Based
Office Productivity
Suites
ITIL
Social Learning
Platform for
Education
Cloud HPC/CaaS
Mobile-Learning
Smartphones
Open-Source Middleware
Suites
E-Textbook
Cloud Email for Staff and Faculty Virtual Environments/Virtual Worlds
Emergency/Mass Notification Services
Hosted Virtual Desktops
Open-Source Learning Repositories
SaaS Administration Applications
Enterprise Architecture
IT Infrastructure Utility
Intellectual Property Rights and Royalties
Management Software
Lecture Capture and Retrieval Tools
802.11n
Unified Communications and
Collaboration
Tablets
Game Consoles as
Media Hubs
E-Book Readers
Self-Publishing
Mashups
Off the Hype Cycle: e-portfolio, User-centric IAM, Organization-centric IAM, SOA, Student Enrollment CRM,
Open-Source Portals, Social Media in Education
From, "Hype Cycle for Education, 2013," 25 July 2013 (G00251104)
Years to mainstream adoption:
More than 10 years
Obsolete before plateau
Less than 2 years
5 to 10 years
2 to 5 years
As of July 2013
The Big Boys are Here…
There are Unicorns!
Qtone (>$4bn)
Growing a horn:
What bubble? What Series A Crunch?
You can win a
Nobel Peace Prize
Before getting a
Drivers Licence
Malala Yousafzai
How to unlock value in education?
http://d65852kwq1u8u.cloudfront.net/uploads/10209_280_grams_small.jpg
The Value of Education
Education is not
the learning of facts, 

but the training of
minds to think
Albert Einstein (abbreviated)
“It is not so very important for a person to learn facts.
For that he does not really need a college. He can
learn them from books. 
The value of an education in a liberal arts college is not
the learning of many facts, but the training of the mind
to think something that cannot be learned from
textbooks.”
Quote taken from: Philipp Frank "Einstein: His Life and Times" Albert Einstein
The Value of Education
“It is not so very important for a person to learn facts.
For that he does not really need a college. He can
learn them from books. 
The value of an education in a liberal arts college is not
the learning of many facts, but the training of the mind
to think something that cannot be learned from
textbooks.”
Quote taken from: Philipp Frank "Einstein: His Life and Times" Albert Einstein
The Value of Education
Access &
Discovery
Distance learning
Mobile, Online, video, ...
Creativity
Critical
Thinking
Learning outcomes
Methodology
Adaptive
Learning
Access? Mobile? Well, doh!
http://media.automaton.am/uploads/english/phonekid.jpg
Access
Teaches languages to people around the world.
Aggregates vocational training resources,
matches them with skill requirements and adds
a certification layer.
http://plasticlumberyard.com/pergolaman/images/fencing10_070804.jpg
Discovery
Knowledge graph around learning content,
sourcing contextually relevant content.
Personalised learning platform that adapts to
learner’s progress.
http://videos.testtube.com/revision3/images/shows/discoveryspace/0033/discoveryspace--0033--trips-through-space--large.thumb.jpg
Creativity
3D-printable laptops that will teach you to
design, apply and discover.
Find courses to enhance your life.
http://podprint.com.au/wp1/wp-content/uploads/2014/11/Iain_Crawford_2.jpg
Thinking
Platform making the ideas of the world’s greatest
thinkers accessible and comprehensible and
developing high-order thinking skills.
Schools and education systems that complement
curricula with focus on multi-cultural outlook and
inclusion of women. https://pbs.twimg.com/profile_images/583929055264710656/Q2BOGL-V.jpg
Why isn’t everyone doing it?
https://newingness.files.wordpress.com/2014/03/different.jpg
Fear...
http://cdn2.epictimes.com/wp-content/uploads/2015/10/FEAR.jpg
Heavily regulated sector
https://www.flickr.com/photos/ericejohnson/4408073661
Slow pace of education systems
http://www.biosciencetechnology.com/sites/biosciencetechnology.com/files/bt1510_snail.jpg
Complex systems
http://i.imgur.com/3FKHfNO.jpg
Impenetrable
http://i1.ytimg.com/vi/IDWmrLz17j0/maxresdefault.jpg
https://i.ytimg.com/vi/0mZbHCU59-0/maxresdefault.jpg
http://www.ispyprice.com/blog/wp-content/uploads/2015/04/ninja.png
Strategy: Wrap around
Private
Tutoring
Curriculum
Enhancement
Lesson
Preparation
Revision
Lifelong Learning
Skills Training
Languages
Computer Science
Adaptive
Learning
They know they must improve
Let’s not forget:
teachers are heroes! http://cdn5.thr.com/sites/default/files/2014/08/Dead_Poets_Society.jpg
Tough environment
http://www.mycpa.com/wp-content/uploads/2013/01/Road1.jpg
Schools: Budget cuts, resource deprived
Teachers: frontline job, low pay, increased
responsibilities
Parents: more double-earners & single-parent
families, time-constrained
Systems: regulated, move slower than private sector
^

KEEP CALM

and

HUG ME

HARD
Education systems to you:
Device availability & bandwidth
Big data (real-time feedback loops)
Analytics
AI & Machine Learning
Neuroscience & pedagogy (adaptive learning)
Beat the system with technology
https://citelighter-cards.s3.amazonaws.com/p17d98f5st15qd1tsv1m9c1sbu11uo0_64674.jpg
the market is there
the Tech is ready
the time is now!
True Entrepreneurs…
Get. Shit. Done!
And make a difference …http://eskipaper.com/images/silver-surfer-wallpaper-7.jpg
Thank you!
@vhirsch
me@vhirsch.com
+44 7843 599 678
http://www.traineeup.com/wp-content/uploads/2015/02/bunkerstuff3.jpg

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