Slides to my talk at the Mobile & Tablet Gambling Summit 2013 in London on 5 November 2013.

1. Game Changer
How social media is
teaching your
customers to
demand
a better
gaming
experience.
Volker Hirsch
@vhirsch
Mobile + Tablet Gambling Summit
London - 5 November 2013

2. About Me
Co-Founder
!
We develop games and apps across all digital platforms.
!
We are working with top-tier brands, such as Electronic
Arts, Game Duell, American Express, Three, Halfbrick (“Fruit
Ninja”, “Jetpack Joyride”) and many more to create cuttingedge games and applications that consumers love and crave.

3. Casino 1.0

5. THE WORLD HAS
CHANGED

15. This is the competition!

16. ... You need to Stand Out

17. ... You need to Stand Out

20. ERM
NO!

42. Parameters

43. Parameters
Mandated + Variable

51. Rethink
Prizes

54. Rethink
Winning

55. Every Game of Tetris…

56. …Ends like this

57. The states of Winning…

58. Transactional Win

59. Trickshot Win

60. Session Win

61. Episodic Win

62. Educational Win

63. Social Trickshot Win

64. http://www.yukaichou.com/

65. Va r i a b l e
Parameters
Help You
Design

66. Va r i a b l e
Parameters
=
Compelling
Gameplay

67. Thank you!
+ 44 78 43 599 678
@ v h ir s c h
v h ir s c h@ bluebec k.c o.uk