The document discusses myths and realities about mobile gaming platforms. It addresses myths about hardware capabilities, software features, monetization opportunities, and user bases. Key realities highlighted include the power of BlackBerry's hardware, the breadth of its software features and engines, its profitability compared to other app stores, its large global user base, and the social and monetization benefits of its platforms.

1. Myths
& Reality
TIGA GameDev Night
Leeds, 6 Sept 2012
Volker Hirsch
Global Head of Business Development -
Games
@vhirsch
http://speakingofresearch.files.wordpress.com/2010/05/myths.jpg

2. Myth

3. Reality
What you get

4. Myth

5. Reality
Dual-core 1 GHz Cortex A-9, symmetrical multi-processing
1 GHz RAM
1080p HD
HDMI out
HTML5
Flash
Multi-tasking
Scoreloop Social Gaming
Tons of Engines and Libraries
Premium Stereo Sound
...

6. (Soon to be) Reality

7. Myth

8. Reality

9. Myth

10. Reality

11. Myth

12. Reality
One f***ing day!
Michael Schade, CEO

13. Myth
http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg

14. Reality
More paid downloads than Android Market.
Yankee Research Group
43% more average daily downloads per app than the
[Apple] App Store.
research2guidance
40% more revenue than Android apps.
Vision Mobile
13% of BlackBerry developers make more than $100,000,
considerably more than on iOS and Android.
Evans Data Corp
http://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg

15. Big spenders...
Average spend on
Average spend on paid % have ever made each in-app
for app in-app purchase purchase
€3.8 42% €4.5
€2.8 35% €3.9
€2.8 36% €3.2

16. Over 6 million downloads daily.
Nearly 30 apps per user.
Over 3 billion downloads
2nd profitable app store
most

17. Industry-leading reach: App
World available in 177 countries
and growing!
Carrier Billing with over 40 major
carriers such as AT&T,
Vodafone, Rogers etc and
expanding rapidly!

18. Games are driving app sales on
PlayBook

19. Social ≠ Social Media...
http://gapingvoid.com

20. 55m+ active users 190m+ users
Powerful social graph Cross-platform (BB10, iOS,
Android, Marmalade)
Drives usage and uptake by
15x on average Profile, leader boards,
achievements, challenges
Social discovery, gifting, etc.
Cloud storage: save-state
Asynchronous multi-player
Virtual currencies & goods
In-game chat with your (real)
friends Modular architecture
API to integrate into games BlackBerry Game App

21. Come on board!
+44 7795 970 191
@vhirsch
vhirsch@rim.com
http://vhirsch.com
http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg