2. VHT GIỚI THIỆU
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
3. VHT GIỚI THIỆU
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
4. VHT GIỚI THIỆU
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
5. VHT GIỚI THIỆU
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
6. VHT GIỚI THIỆU
• Store Manager – NETTRA
• Mar & PR Manager – Thành Công Mobile
• Media Manager – YBA
• CEO – VHT
• Founder & C.E.O – VHT Education
• Admin : Mobile Marketing Club
12. VHT
Thị trường Internet
25
[1-2] hours
[2-5] hours
20
[5-10] hours
15
[10-15] hours
[15-20] hours
10
[20-30] hours
5 More than 30 hours
Less than 1 hours
0
NATIONWIDE HCMC HA NOI DA NANG CAN THO
Target: P18-35 ABC
Nationwide include 6 cities: HCM, Ha Noi, Da Nang, Can Tho, Hai Phong, Nha Trang Source: TNS
13. VHT
Regular Time for Using Internet
Earlier 3 Earlier 4 Earlier 2 Earlier 2 Earlier 5
than 5- than 5- than 5- than 5- than 5-
7am 4 7am 3 7am 4 7am 2 7am 6
27 27 26 24 35
7-12am 7-12am 7-12am 7-12am 7-12am
17 17 17 17 18
12am- 14 12am- 14 12am- 14 12am- 14 12am- 15
1pm 9 1pm 11 1pm 8 1pm 10 1pm 7
26 26 27 27 24
1-6pm 1-6pm 1-6pm 1-6pm 1-6pm
24 25 22 25 20
53 54 51 55 48
6-10pm 6-10pm 6-10pm 6-10pm 6-10pm
60 59 62 61 60
7 Weekday 8 6 6 11
After After After After After
10pm 12 10pm
Weekend 15 10pm 8 10pm 12 10pm 13
Base: Those who use Internet, 18-49 yrs (n=3000)
14. VHT Where To Access
Where to access Internet
Buon
Ho Chi Hai
Can Da Me Ha
Minh Phon
Tho Nang Thuo Noi
city g
c
HCM 36 64
Sample size
182 80 85 77 215 70
(n=)
Can Tho 27 73 % % % % % %
Da Nang 28 72 Home PC 36 25 31 18 34 24
Workplace or
Buon Ma school 17 29 22 19 28 9
38 62
Thuot
Ha Noi 43 57 Coffee 16 4 2 14 47 40
Hai Phong 35 65
Mobile PC 4 0 0 5 2 3
Other (Internet
yes no shop…) 37 59 65 60 6 36
Base: All random, aged 18-35, SEC ABC, n=2000
15. VHT Internet Using Purpose
Male Female 18-22 23-29 30-35
n=393 n=316 n=308 n=294 n=107
Emails 53 51 57 51 57 50
Search 24 26 22 21 22 38
Download software 6 9 3 5 7 7
Download music 15 14 16 18 14 8
Chat 55 53 56 69 49 30
Use/make entries in electronic
bulletin boards
45 43 47 36 50 56
Take part in community sites 15 14 16 13 16 18
Browse corporate websites 6 7 5 4 5 17
Online shopping 2 2 3 1 3 3
View/listen to Internet TV and
radio
21 19 24 18 22 26
View streaming videos 4 4 4 5 4 3
Online trading 2 2 3 1 2 6
Network games 24 30 17 32 21 11
Base: All random, aged 18-35, SEC ABC, n=2000
16. VHT
Top 10 Newspaper
Readership % Print Information
0 5 10 15 20 25 30 35 40
Area Distribution
Tuoi Tre
Header Circulation North Mid South
Cong An TP HCM Tuoi Tre 450,000 25% 10% 65%
Cong An TP HCM 400,000 5% 10% 85%
Thanh Nien Thanh Nien 330,000 30% 12% 58%
An Ninh The Gioi An Ninh The Gioi 440,000 45% 10% 45%
Bong Da 300,000 40% 20% 40%
Bong Da Phu Nu TP HCM 157,000 10% 5% 85%
The Thao Hang Ngay 250,000 60% 10% 30%
Phu Nu TP HCM
An Ninh Thu Do 80,000 90% 10% 0%
The Thao Hang Ngay Mua & Ban 40,000 30% 10% 60%
Cong An Nhan Dan 80,000 40% 10% 40%
An Ninh Thu Do
Mua & Ban
Cong An Nhan Dan
17. VHT
Top 10 Magazine
Readership % Print Information
0 5 10 15 20 25 30
Tiep Thi & Gia Area Distribution
Dinh
Header Circulation North Mid South
The Yellow Pages Tiep Thi & Gia Dinh 120,000 15% 10% 75%
The Yellow Pages (Yearly) 850,000 40% 10% 40%
Cong An TP HCM
Cong An TP HCM Magazine 60,000 5% 10% 85%
The Gioi Phu Nu The Gioi Phu Nu (TP HCM) 120,000 15% 10% 75%
(TP HCM)
Hoa Hoc Tro 200,000 45% 10% 45%
Hoa Hoc Tro
Thoi Trang Tre 55,000 20% 15% 65%
Thoi Trang Tre
Tuoi Tre Cuoi 80,000 5% 10% 85%
Dat Mui Cuoi Tuan 45,000 0% 10% 90%
Tuoi Tre Cuoi Phu Nu Chu Nhat 60,000 10% 15% 75%
Muc Tim 145,000 14% 5% 81%
Dat Mui Cuoi Tuan
Phu Nu Chu Nhat
Muc Tim
18. VHT Print Readership
Target: P 18-35 ABC
Media Title Readership (%)
National HCM HAN
Newspaper
Tuoi Tre 34.70% 53.50% 6.16%
Thanh Nien 22.52% 30.38% 6.56%
Technical Magazine
PC World A 7.72% 8.63% 6.23%
Dien Tu Tieu Dung 1.32% 1.89% 0.07%
Nghe Nhin Viet Nam 0.69% 0.64% 0.66%
Business Magazine
Thoi Bao Kinh Te Sai Gon 2.09% 2.51% 0.60%
Doanh Nhan Sai Gon Cuoi Tuan 1.89% 3.13% 0.60%
Marketing 1.42% 1.87% 0.79%
Fashion Magazine
Tiep Thi Gia Dinh 27.69% 36.66% 11.93%
The Gioi Phu Nu 17.87% 21.11% 11.13%
Thoi Trang Tre 10.44% 11.53% 4.24%
Dep 7.12% 8.08% 9.15%
Cam Nang Mua Sam 6.20% 8.73% 3.05%
19. VHT Time To Contact With Media - TELEVISION
60
50
40
30
20
10
0
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
- - - - - - - - - - - - - - - - - -
06:15 07:15 08:15 09:15 10:15 11:15 12:15 13:15 14:15 15:15 16:15 17:15 18:15 19:15 20:15 21:15 22:15 23:15
TTV - HCM TTV - HAN TTV - DAN TTV - CAN
Market Universe ('000) Sample
HCM 973 187
HAN 385 214
DAN 85 121
Target: P18-25 ABC
CAN 64 111
Source: TNS
20. VHT
Average
time/person 2h54 2h42 3h06 2h54 2h54
Less than 1h 5 5 4 5 4
1-2h 42 39 42
45 43
3-4h
41
40 39 41
5-6h 38
10 10 8
7-more than 9 7
8h 4 4 6 4 5
Total Male Female 15 TO 29 30 TO 49
Base: random male/female, 18-49 yrs (n=3000)
21. VHT
Attitude Toward Of TV Program
Male prefers news, sport and science program while female : film, music,… Younger interest more music and
fashion while older interest more news
% by genders and age
Film 83 MALE FEMALE 15-29 30-49
Music 67 80 86 83 83
News 66 60 73 80 56
Game show 52 72 60 58 72
Sport 47 50 54 55 50
Drama* 44 78 16 48 46
Fashion 26 35 52 42 45
Cooking 19 12 39 34 19
4 35 16 22
31. VHT
Website
Music/ video/ Search
screen optimization
Mobile phone Email
Chat Web seeding
Brand
Download Online Ad
E-commerce Blog/ forum
Social
Gaming
networking
