Ứng dụng SMS vào lĩnh vực bán lẻ sản phẩm công nghệ
Zalo Profile
1.
2. Content Index
Vietnam Mobile Market Overview
Vietnam Mobile Market Overview
Device Share Of Impressions
Overview of Zalo
Zalo Introduction
Main Feature of Zalo
Zalo’s recent activities
Zalo Page
Bridge to clients
Advantages
Rate Card
Case Study
8. Zalo Introduction
Appear in all over Vietnam
Especially in 2 biggest city: HCMC and Hanoi
12%Ha noi 18% ho chi minh city
59%
24%
59%
8% 9%
_ +
AGE CHART
62%
38%
GENDER CHART
18 18-25 25-33 33
9. Zalo Introduction
Update new feature frequently
Launched VIP feature ( currently, it changes to Zalo Page).
Support VN Mobile & Beeline (Gtel)
Support countries outside Vietnam
January February 2013
2013 March 2014 2013 June
2014 2013 April April 2014 2013 May November 2013 2013 July 2013 2013 Octobe August Support to upload Multi Photos
Test “Free Call” feature
QR code
Launch WP Version
Support to sign in by password
Find friends around you
Launch Game center
Update new interface
and support send photos with high quality
Support tag friend when upload feeling or photos
Support to share feeling & Photos on Zalo,
Zing Me and Facebook at the same time
Suggest to reply messages by Zalo’s messages
Call WP
10. Zalo Introduction
30%
30%
ZALO’S USER SHARED BY PLATFORM
IOS, Android, Nokia & Windows Phone
40%
25%
31%
44%
1 quarter of 2013 Last quarter of 2013 st
11. Main Feature of Zalo
Zalo come with many free and interesting feature
Voice messages Free call Photo sharing Personal page
12. Main Feature of Zalo
Zalo come with many free and interesting feature
Multimedia messages Emoticon & stickers Group messages
13. Main Feature of Zalo
No distant communication and keep up with new thing
Friendly user interface Chat with emotion Always updated
19. Eective tool for advertisers to communicate with client
Deliver message
Brand
Share and join Zalo page
Zalo’s Page
Follower
Share to friend Share to friend
Friend Friend
Advantage
20. Comparing to other ad formats, using Zalo app to adverise is more advantages
TRADITION SMS MOBILE BANER APPLICATION
Spamming
annoy user
Untargeted
Low interaction
Old method
Send time and money
Slow respond
Low interaction
Need many resources
(time and money)
High risk
Targeting – choose phone
number to send ad
Support multimedia/ promoition
High interaction
Quickly respond to client
Updating frequently
Advantage
21. Broadcast news, messages, promotion info to all
followers at anytime in any format (voice, text…)
Update photos of products, services
Receive and response to user’s messages manually
Programmatically response to users queries
WHY CHOOSE ZALO PAGES?
Advantages
Strong points of Zalo page
25. Missions
1.200 pairs of ticket
Are distributed to user on Zalo living in Hanoi before Jan 1st, 2014 build a community of Coca-Cola on Zalo
Result
ZALO’s Marketing Tool - Sticky Message
1.812 27.312
Followers on Zalo’s page
of Coca-Cola
Pairs of tickets distributed
to Zalo’s users in Ha Noi
28. TỶ PHÚ WORLDCUP
CLIENT
MoMo
CHALLENGE
Momo would like to hold a event
during World Cup to increase brand
awareness and reach 100,000
dowloads Momo app.
AUDIENCE
Over 18 year olds, independent
finance and live in HCM HN
IDEAS
Using Zalo to build community for
Momo and organize a game for
users during World Cup 2014
TIME
5 weeks
PLATFORM
Zalo’s Page
EVENT
World Cup 2014
30. Result #
1
GAME FOR WORLD CUP 2014 IN VIETNAM
+
70.000
170.000
2.911.932
Downloads Followers
+
Messages
Click
1.504.772
+
12,3%
50%
Conversion Rate
Conversion Rate
Top 1 - Finance
(Android)
Top 2 - Free New
(Android)
Top 8 - Free New
(iOS)
31. Interaction
Content about WorldCup
7,000 interaction
Content about
Life 5,500 interaction
Content about branding
6,000 interaction
Content about Promotion
3,700 interaction
32. Electronic Newspaper FMCG
Audience: Vietnamese, over 18 year olds
Place: Vietnam
Audience: All users of Zalo
Place: HCM HN
Step 1: Follow Zalo Page
Step 2: Download Momo app and active.
How to join: Simple by sending syntax
message to join
How to join: Hard. Users have to do
2 steps to join.
Award: 500,000 VND/ message which
guess right score for each match, no
limited the number of message get right
score per match
Award: 100,000 VND/ all messages
which guess right score for each match
266 22.000
Guessing messages
for each match
15.000 960.000
Total messages Guessing messages
for each match
Total messages
33. Advertising Department – VNG Corporation
Email: adtima@vng.com.vn - Website: www.adtima.vn
Head oce:
182 Le Dai Hanh, Ward 15, District 11, HCMC.
Phone: +84 8 3962 3888 - Fax: +84 8 3962 1722
Hanoi branch:
3rd Floor, Trung Yen 1 Building, Trung Yen, Cau Giay dist, Ha Noi
Phone: +84 4 3786 8866 - Fax: +84 4 3557 5745
