Workshop: Startup thinking for non profits
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Workshop: Startup thinking for non profits
- 1. STARTUPTHINKING FOR NON-PROFITS How to accelerate saving the world. ! ! CC-BY holger@sozialhelden.de
- 4. WHAT’S IN IT FORYOU • Learn how to turn your idea into a social enterprise • Get new ideas for funding your non-profit • Exercise pitching your cause
- 6. – Steve Blank „A startup is an organization formed to search for a repeatable and scalable business model.“
- 7. STARTUPTHINKING • defined market • clear offering • business model • scalable
- 8. LET’S START WITHTHE NON-PROFIT PERSPECTIVE
- 9. YOUR GOAL: Make the World a Better Place CC- BY-SA by ZoranVeselinovic https://www.flickr.com/photos/56492970@N07/
- 10. VALUE
- 11. VALUE PROPOSITION (XYZ) • „We help X doY doing Z“
- 12. VALUE PROPOSITION (CPS) • Customer: • Problem: • Solution:
- 13. FORMULATEYOURVALUE PROPOSITION • „We help X doY doing Z“ or „Customer: Problem: Solution:“ • Then read it to the whole group INTERACTION!
- 14. HOW CAN I HAVE SOCIAL IMPACT? It’s a lot of work and costly!
- 16. by Ingrid Burkett, Knode
- 18. FORMULATEYOURVALUE PROPOSITION FOR BOTH SIDES €€€ ! commerce !!! ! impact INTERACTION!
- 19. AREYOU SURE? — ASKTHEM!
- 20. CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg CC-BA-SA https://www.flickr.com/photos/rorycellan/ CC-BY https://www.flickr.com/photos/vasile23/
- 23. Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“
- 24. EXAMPLE • Value Proposition: „Customer: School children from poor families in Germany. Problem: They eat too much junk food for lunch. Solution:A free educational game for Android phones to teach healthy eating.“
- 25. EXPERIMENT EXAMPLE • Hypotheses: 1. „80% of the pupils of ‚Rütli Schule‘ in Berlin-Neukölln don’t bring lunch from home.“ 2. „The majority of these pupils have access to an Android device and have at least one game installed.“ … • Experiment: Go to school and ask the pupils and teachers.
- 26. Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“ „Majority has access to Android“ Most pupils have no smartphone or don’t install android apps facebook game instead?
- 27. FORMULATEYOUR EXPERIMENT • Hypotheses: … • Experiment: … INTERACTION!
- 28. THIS WAS JUSTTHE START…
- 29. DEVELOP A WHOLE BUSINESS MODEL THAT WAY
- 33. WRAP UP 1. You wrote a value proposition for the commerce and impact side of your social enterprise 2. You formulated hypotheses and planned your first experiment 3. Homework: Fill out a Business Model Canvas :-)