HootSuite - Real Estate Connect 2011 (San Francisco)
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Ryan Holmes (HootSuite CEO) presentation at Real Estate Connect 2011 (San Francisco)
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HootSuite - Real Estate Connect 2011 (San Francisco)
- 1. . Ryan Holmes CEO, HootSuite
- 3. Adoption of Modern Media 90 21 17 5 4 1890 1950 1973 1995 1996 Telephone Television Mobile Phone Webmail Social Media Source: http://www.acainternational.org
- 4. Emails Sent 107 Trillion emails sent in 2010 Source: Royal Pingdom, Synmantec YEAR
- 5. Emails Sent 107 Trillion emails sent in 2010 89.1% SPAM Source: Royal Pingdom, Synmantec YEAR
- 6. Email vs. Social 1.8b+ email accounts 40 years Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites YEAR
- 7. Email vs. Social 1.8b+ email accounts 40 years 3b+ social accounts 15 years Source: Royal Pingdom, Synmantec, en.wikipedia.org/wiki/List_of_social_networking_websites YEAR
- 8. To date: The most prolific communication medium in the history of mankind…
- 9. MEASURING What Matters INPUTS: Conversation & Measurement BUILDS: WOM & Community ROI: Sales
- 10. INPUTS Listening
- 13. INPUTS Engage
- 16. INPUTS Measurement
- 17. BUILDS Word of Mouth
- 18. BUILDS Community
- 19. MEASURING What Matters INPUTS: Conversation & Measurement BUILDS: WOM & Community ROI: Sales
- 20. Get Rolling
- 21. Get Tools
- 22. Get Mobile Text •Douglas Coupland
- 23. Get Started
- 24. Thank you. I am @invoker, CEO @HootSuite
- 25. Photo Credits www.flickr.com/kk/ - @kk - Kris Krüg www.flickr.com/uncleweed www.flickr.com/ToOliver2 Scott Beale / LaughingSquid.com
Notes de l'éditeur
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- Respect for real estate \nMom story\npresenting some findings from whitepaper\nDownload info at end\n
- years till each source hit 100 million users.\n 4 in social media is Social media sites that hit 100m in 5 years\n also the amount of social networks over 350 million users.\n
- Virality was introduced on the internet for the first time and with it came the junk\n Connecting around the world, instantly\n SPAM = Overflowing Trash Can - driven by $\n Source: Royal Pingdom and Symantec\n
- Virality was introduced on the internet for the first time and with it came the junk\n Connecting around the world, instantly\n SPAM = Overflowing Trash Can - driven by $\n Source: Royal Pingdom and Symantec\n
- Exponential growth in networking\n Over 3 Billion registered users on global social media networks (with overlap) - and counting.\n Took Email 40 Years to reach 1.8 Billion. Took social just under 15\n Google+ is up to 10 million users. July 12th. %350 increase in a week.\n
- Exponential growth in networking\n Over 3 Billion registered users on global social media networks (with overlap) - and counting.\n Took Email 40 Years to reach 1.8 Billion. Took social just under 15\n Google+ is up to 10 million users. July 12th. %350 increase in a week.\n
- 2010 Social Facts \n25 billion – Number of sent tweets on Twitter in 2010\n152 million – The number of blogs on the Internet (as tracked by BlogPulse).\n30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.\n2 billion – The number of videos watched per day on YouTube.\n\nEmail one to x. Social Media one to ∞\nThis matters to you as marketers and business people\n \n
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- Start the circle of exponential-growth-of-social-spiral.\n With Social, your audience chooses to listen to you. Engage.\n Will increase your ability to problem solve and trouble shoot\nExamples\n #crechat (an entire site based on real estate #tag)\n 1st case - Peter Bouvier sold his house independently from twitter in Dec. 2010.\n 2 ears 1 mouth\n \n
- Streams are massive need to focusFilters, Keywords\n
- Globalization was the initial boost behind the dotcom’s\n Now, the movement will incorporate all this global info and funnel it into local sphere\n Look for realtor\n Narrow down, look local then hyper local\n Push your reach internationally \n\nanother set of filters\nintelligence\nprovide information sell the neighbourhood. parks, etc.\n
- From listening your hear needs and gain leads\n Create that relationship by tuning in \n Megaphone (∞) vs. Telephone (x)\n ex. twitter lead..... realtor...talk\n
- Let your SM campaign work for you\nBe at your open house and updating at the same time\nHootSuite Publisher\n
- google+, fb, 4sq, twitter, etc.\n multiple networks = multiple channels = multiplied message\n
- traction from your followers. Are they leads? \nROI - time management\nConstantly improve\n
- as realtor experts.... using WOM is your game\n Starts with one person with 100 followers. engaged with him. now his 100 friends talking to 100... \n Social gives a direct access to millions of users. Users of your product, service, and information. it avoids Chinese telephone \n
- You are empowered to be the curator of your own community\n influence people and people influence you.\n In a well-functioning community, the exchange of ideas and experience is rapid\n Back to listen and observe. live within your community. see how it interacts, blend in and you’ll see how it functions.\n
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- The stage is set, it’s your cue. \nSocial media as plumbing for your networks, your stage\n Purchases. 42 percent of 18-34 year old’s connect or share their purchases via social media\n Tons of untapped growth. Niche /Micro Twitter networks. Never to late.\n
- As you would need tools to mine gold in the wild westyou need tools to extract the value from social media\nfind your tools\n
- show of hands mobile > iphone > bby\nUS - 60% 2009, Uk - 63%, France - 83%\n 400% increase in the number of mobile searches over the past year\n 74% of people use their mobiles to search when on errands.\n area chip, augmented reality, social media.\n
- in closing.. \nStart now, listening, engaging, measuring \n
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