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The Social CEO: Empowering a Human Business

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Hootsuite's Global Industry Director Amy McIlwain on the benefits and challenges of CEOs and executives in social.

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The Social CEO Empowering a Human Business 5 de junio de 2018
¡Bienvenidos! Romina González Galetto Regional Manager Iberia @Romina_Galetto
The Social CEO Amy Mc Ilwain Global Industry Principal, Financial Services @amymcilwain Empowering a Human Business
Amy Mcilwain Financial Industry Director, Hootsuite linkedin.com/in/amymcilwain @amymcilwain Author of: The Social Advisor: Social Media Secrets of the Financial Industry
There is not just a shift in technology but also a fundamental cultural shift
Corporate Marketing Agents & Advisors Wholesalers/Recruiters Influencers Employee Advocates Social Advocacy Social Selling Social Marketing Customer Care LEVEL 1 LEVEL 2 LEVEL 3 Empowering a Human Business
Social Executives
“Embracing social media isn’t just a bit of fun, it’s a vital way to communicate, keep your ear to the ground and improve your business.” - Sir Richard Branson
Social Executives Walt Bettinger President & Chief Executive Officer Charles Schwab @WaltBettinger ● Executive spokespeople ● C-Suite ● Departments heads ● Internal thought leaders
Spanish CEOs on LinkedIn 4.2k Have a presence on LinkedIn 1.1k Have posted in the past 30 days *Companies with 1,000+ employees
Join the conversation using #HootFinServ Antonio Huertas Mejías Chairman & CEO Mapfre The “Company Spokesperson”
Join the conversation using #HootFinServ Luis Pardo CEO & Executive Vice President Sage Iberia @luispardo1 The “Social Champion”
Join the conversation using #HootFinServ David Moreno Co-Founder Hawkers @davidbelsize The “Motivator”
Join the conversation using #HootFinServ José Mª Álvarez Pallete CEO Telefónica @jmalvpal The “Digital Ambassador”
Other Internal Influencers
Join the conversation using #HootFinServ Start With Why
Benefits of Social Executives ● Shows innovation ● Humanizes your company and gives it personality ● Provides an alternative platform to communicate with employees and customers ● Shows company values and helps attract top talent ● Builds better relationships with media ● Helps attract new customers & partners ● Provides filter-free insight directly from customers and target audience
Challenges ● Not enough time ● Uncomfortable with transparency ● Greater risk ● Resistance to change ● Mistakes are magnified ● Unfamiliar with how to use social media
● Define goals ● Identify influencers ● Access social & technology skillset ● Audit existing presence ● Build strategy ● Execute ● Analyze Getting Started
Corp Comms Creates Content Executive Edits Distributes to Social Hootsuite for Executives
Gracias blog.hootsuite.com More info: Global Industry Principal, Financial Services @amymcilwain Amy McIlwain
¿Preguntas?
¿Qué es Hootsuite? 20 Empresas IBEX 35 800 de la lista Fortune 1000 +1,000 empleados 16 millones usuarios +3,000 clientes Enterprise
Escucha activa y monitorización Interacción Programación y publicación Anuncios y publicidad digital Creación y gestión de campañas Advocacy Analíticas Seguridad Plan Enterprise de Hootsuite

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