Part 2 of the Content Marketing in Plain English Webinar Series. To access presentation, visit http://business-soulwork.com/content-marketing-webinar/

1. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/

2. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Intuitive Brainiac
Copywriting Alchemist
Creativity | Individuality
No BS | Do What Matters
Create Meaning in Business
Cyclist | Runner | Chocoholic

3. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
The 6 Elements to
Defining Your Writing Style
If you don’t have 120% conviction in your
communication, how can you expect
others to be convinced?

4. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
1. Your Message and Your Voice
Your message is not “once-and-done”
Your message is your “golden thread”
Your voice creates alignment & resonance
Your voice means having YOUR own language
Your voice is your feedback loop

5. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
BE HUMAN

6. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/

7. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
2. Your Points-Of-View (POVs)
When you stand FOR something, you stand OUT

8. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
3. Your Topic of Expertise
Introduce complexity and nuisances
Communicate your relevance

9. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
4. Your Angle

10. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
5. Your Delivery
Framed by your MESSAGE, filtered by your POVs
and and given context by your unique angle.
Informed by your strength, audience
& subject matter.

11. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/

12. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
5. Your Groove
Content Calendar/ Sprint
Word Count, Frequency etc.
Promotion Strategy

13. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/

14. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
THE ENERGETICS OF
CONTENT EXPERIENCE DESIGN

15. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/

16. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
MAPPING THE 6 ELEMENTS TO
YOUR AUDIENCE

17. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
1. Customer Journey
A story of transformation
A map of the hero’s journey

18. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
2. Buyer Persona
Connect the dots
Responsive to customer journey
Transcend individual experience

19. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
3. Keyword Research
Peek into the thoughts of your audience
The nuances in word choice

20. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
4. Content Calendar (Or Not)
Map to the goal of each marketing campaign
Address customer journey and buyer persona

21. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
PHEW!

22. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
1. 30-min Content Strategy Brainstorm
business-soulwork.com/content-session-special

23. Content Marketing in Plain English :: Amplify Your Voice,
Define Your Style, Make Your Audience Dig Your Stuff
© ling wong | business-soulwork.com/copywriting/
Copywriting with Clarity Coaching baked in…
business-soulwork.com/copywriting/
ling@business-soulwork.com