Part 3 of the Content Marketing in Plain English Webinar Series. To access presentation, visit http://business-soulwork.com/content-marketing-webinar/

1. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/

2. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Intuitive Brainiac
Copywriting Alchemist
Creativity | Individuality
No BS | Do What Matters
Create Meaning in Business
Cyclist | Runner | Chocoholic

3. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
7 Common Blogging Mistakes

4. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #1:: Being Stuck In the
Mechanical Execution
Content creation as an experience
What matters to YOU as an individual and a human being?
Content creation as a practice
Find your groove to express your message

5. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #2:: Giving Up Too Soon
Content creation is a practice
SHOW UP frequently and consistently
Find what works, then get good at it
Be relentless

6. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #3:: If You Build It…
20% content creation 80% content promotion
“Half the money I spend on advertising is wasted; the
trouble is I don't know which half.”
~ John Wanamaker

7. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
None of us are entitled to an audience.
We’ve to work to earn their trust and respect.

8. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #4:: Getting Stuck In Your
Own Bubble
Venture out into the big wide world!
Start somewhere :)

9. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Concise Guide to Blogging for Business Growth
business-soulwork.com/blogging-for-business/

10. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #5:: Wall of Text + Other
Formatting or Navel-Gazing Mistakes
User Experience + Readability
Clarity + Hierarchy

11. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #6:: Either-Or Mentality
About “Rules”
You’ve to learn the rules before you break them
Content marketing is often a balancing act of discernment

12. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
What’s the point of having your cake if you can’t eat it too?

13. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
business-soulwork.com/seo-copywriting/

14. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Mistake #6:: Poor User Experience
Cohesive experience
Fulfilling promise
Relevant CTA
Eliminate unnecessary hoops

15. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
7 Smart Blogging Strategies

16. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#1:: Make Your Content
Audience-Centric
How do they describe their problems and challenges?
How do they communicate their frustrations?
How do they talk about what they want?
What do they think, how does that make them act, and
what emotions does the action trigger?

17. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#2:: Select Engaging
Topics
source: sumo.com

18. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#3:: Build Trust and
Relationships
Relate on a personal and emotional level
Build trust, credibility, resonance and relationship
Make yourself memorable

19. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#4:: Continue the
Conversation
Lead generation + lead nurturing
Email marketing

20. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#5:: Understand Basics
Principles of SEO
Gather helpful resources from reputable authority sites to
support your content, provide information that’s valuable
and relevant to your audience, and write in an engaging
style so your readers will spend time reading your articles,
bookmark your site and share your content.

21. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#6:: Drive Traffic from
Other Blogs/Websites
Guest posting
Commenting

22. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Strategy#7:: Distribute Your
Content
Influencers
Re-post on social media
Add to article sites
Repurpose on other platforms
Byline + Call-To Action

23. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
business-soulwork.com/elevator-pitch/

24. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
PHEW!

25. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
1. NEW Blog Writing Service
business-soulwork.com/blog-writing

26. 7 Common Blogging Mistakes + 7 Smart Blogging Strategies
© ling wong | business-soulwork.com/copywriting/
Copywriting with Clarity Coaching baked in…
business-soulwork.com/copywriting/
ling@business-soulwork.com