Mvp Essentials: The Business Need, Building Blocks and the Best Practices

MVP Essentials: The
Business Need, Building
Blocks and the Best
Practices

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attendees
• Type in your questions and comments using the
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• “Special Offer” exclusively for the webinar attendees

Presenters
© Harbinger Systems | www.harbinger-systems.com
Prachi Kulkarni
General Manager
Technology Solutions
Harbinger Systems
Saru Sawaikar
General Manager
Marketing and Strategy
Harbinger Systems

The Goal of a startup is to figure out the right thing, to build
the thing that customers want and will pay for, as quickly as
possible.
- Eric Ries

Agenda
• The strategy behind MVP (Minimum Viable Product)
creation
• Key factors-techniques in building MVP: Technical
and Business factors
• The best practices:
– The industry best practices
– Case study showcase how Harbinger has helped customers
built great products (MVPs) in shortest time-to-market
• Special offer for webinar attendees
• Q&A

What is a MVP?

What is a MVP?
Differentiators
Essential features
Types of MVP
Feedback Mechanism Target Audience
Small version of the product
Landing page/video
Minimal Set of Features
MVP

Need for MVP
Validation of product idea
Validation of idea implementation
Fail fast, learn and move ahead Attract investors-VCs
Budget constraints
Prioritization
Risk minimization
A large part of a startup’s success is based on its ability to
test its target market, validate ideas, and showcase the
business’s potential.

Key Factors in Building an MVP
Business Factors
Aligned to the market need
Map with target audience mind-set
Clear understanding on the review-assessment
parameters
Consider the marketing plan
Revisit, do you need an MVP?

Key Factors in Building an MVP
Technological Factors
Essential and differentiating features
Feasibility assessment- market-implementation-design
Implementation platform- usually open source
Attractive user interface and user experience
Tightly coupled feedback loop

Steps in MVP Build up
Ideation
• Market research: market need,
size, competition, challenges
Define the Target
• Audience/Customer discovery
• Set launch objective
Feature definition
• In cognizance to the target
audience mind-set
User Experience definition
• In cognizance to the target
audience mind-set
Deployment
• Feedback channels
• Feedback assessment
against launch objectives
• Definition of clear
product roadmap
based on feedback
• Continuous -Iterative
development

Best Practices- I
Err towards ‘viable’ as the selection criteria
It is a balance between the ‘correct product definition’
and the ‘time to-market’
Need Holistic thinking in assumptions, launch objectives
and the target audience
Validation through crowd-sourcing
Feedback should be designed to encourage open ended
comments- user experience, price check, however beware
of misdirected feedback
Feature creep of MVP should be discouraged

Best Practices- II
Implementation of MVP should be complete in
maximum 1 to 1.5 month
Cost in the range of $10,000- $20,000
Marketing techniques should be harnessed to take
advantage of network effect- even for MVP
You should not compromise on UI or product quality
as this is not a PoC
MVP has to be agile as we need to become the final
product through scalability and extensibility
Every product dream cannot be translated into MVP

Converting MVP to Product
• MVP needs to be a promise of the final product
• Product will be:
Further RoadmapAdditional features
Marketing and
Branding
considerations
Security and
Performance
considerations
Essential +
Differentiating
Features + Nice-to-
have features

Harbinger Case Studies in Creating an
MVP

Healthcare App for Wearable Devices
Target Audience
– Mix of Healthcare
professionals and patients
(end-users)
Age group of
end-users
–Mostly senior
adults
Launch Objectives
Product Idea: Improving communication between Doctor and Patient
through wearable devices
Reason for MVP: Client wanted to validate the idea- to see the
customer experience, need in market
MVP Process
Indirect Feedback on idea
Feedback on implementation and
features
Feedback on overall ease of use and
user experience

Healthcare App for Wearable Devices
New feature request / improvement – easy access to patient history
New use case scenario: Urgent care or Emergency admissions - Patient can
communicate with doctor before or while going to urgent care. This will
further assist immediate treatment for patient
Additionally got some feedback about preferred wearable devices.
Technology choice was also made based on features well received by the
end users
All in all, successful MVP

Portal for Targeted Marketing of Services
Product Idea: Marketing efforts need to be targeted towards providing
services to appropriate users. The user data is collected from third
party portals. Scope involves massaging and parsing the data
followed by further marketing workflow.
Reason for MVP: Client wanted to simplify and automate the existing
manual process, and see if it translates in improved end user reach.
There was limited budget for this.
MVP Process
Existing
Manual system
Target Audience –
People needing
services
Launch Objectives
Indirect Feedback on idea
See if there is potential on improving
user reach
Feedback on overall ease of use and
user experience

Portal for Targeted Marketing of Services
MVP Targeted at users of multiple integrated portals and a limited number
of end users
Decision about MVP features was crucial as the manual system had many
components and so need for many integrations
Identified essential and differentiating features
Recommended going for MVP for limited audience rather even though the
ultimate aim is making the portal available in SaaS mode for other
companies and users
Technological feasibility was critical issue
MVP served its purpose

Harbinger
An experienced tech partner can:
Provide best-fit solutions to reach your desired goals
Apply next generation technologies through rapid and Agile
development methodologies
Help in co-ideation and product assessment
Let Harbinger Systems help you to get it right, the first time,
every time!

Special Offer for Webinar Attendees
Special
Offer
Get 2 Hours Free Consultation from our
Product Engineering Experts
Discuss your MVP Idea today!
Write to us at hsinfo@harbingergroup.com
to avail this exciting opportunity.

Q&A

Thank You!
Visit us at: www.harbinger-systems.com
Write to us at: hsinfo@harbingergroup.com
Blog: blog.harbinger-systems.com
Twitter: twitter.com/HarbingerSys (@HarbingerSys)
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Mvp Essentials: The Business Need, Building Blocks and the Best Practices

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Mvp Essentials: The Business Need, Building Blocks and the Best Practices

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