DHL Logistics EA presented to the Leading Edge Forum

1. LEF - Developing a Strategic Business/IT Architecture
An Engagement Model for Enterprise Architecture
Harry Strover, Director of Enterprise Architecture
London, 19th November 2008

2. The scope of enterprise architecture
Area Objectives Deliverables
 Develop an Architecture Framework  High level business process, information,
Architecture covering business & IT architecture IT product / domain & technology
Framework &  Recommend adoption of enabling architectures
Deliverables technologies  Guidelines, principles, policies &
 Govern and share models standards
 Communicate & educate  Architecture knowledge repository
 Provide skills, tools and methods to  Project architecture scope
Business enable business transformation  Target business operating models /
Transformation projects to be successful architectures
Enablement  Evolve existing portfolio of installed  Application architectures
applications and products towards  Applicable principles, policies &
strategic architecture targets standards
 Governance for key / major projects to  Sign off / reviews of project
Project reduce risk, increase flexibility and architectures
Engagement minimize long term total cost of  Additional components of the
ownership Architecture Framework
 Other (as required by individual project)
 Ensure that the IT Product Catalogue, Domain Strategy & Planning Committee
Architecture IT Service Catalogue and the installed  Consolidated view of IT product
Governance application portfolio are governed by roadmaps
architecture policies, standards, and Architecture Forum
principles  Approval for IT products & services
DHL | November 2008 Page 2

3. Enterprise architecture’s position in the operating model
Manage the Develop Products
Sell to the Customer Deliver Solution Operate Solution
Business and Services
IT Strategy IT Account Management
ÌT Project Support & Control
Enterprise
Architecture
IT Product
Catalogue IT Business
IT Process & IT Project Delivery
Development
IT Business Processes
Quality Mgmt.
IT Product Removal
IT Product IT Product
Creation/
Enhancement Implementation
IT Service Continual
IT Service
Operation Improvement
IT Service IT Service
Catalogue IT Service Transition
Design
IT Risk & Continuity Management
IT Security Management
IT Marketing & Communications
IT HR Management
IT Finance & Controlling
DHL | November 2008 Page 3

4. Thank You!
DHL | November 2008 Page 4

5. BACKUP

6. Overview
●Enterprise Architecture practices should aim to ensure that the nature and timing of their
involvement with other business and IT disciplines provides the greatest opportunity for
success.
●Harry Strover proposes an Operating Model in which Enterprise Architects focus on
proactive engagement in the development of new capabilities, seeking to make projects
successful while simultaneously guiding the overall architecture of the enterprise.
DHL | November 2008 Page 6

7. DHL Overview
DHL’s parent company Deutsche Post World Net is the world’s leading logistics
group. With revenues of more than €63 billion and 500,000 employees in more
than 220 countries and territories it is one of the biggest employers worldwide.
 Largest Courier and Express provider in  8 million customers
Europe, Asia Pacific and Middle East /Africa  36 Hubs and 4,700 bases
 Top 3 worldwide  350 aircraft, 72,000 vehicles
 World’s No.1 in Warehousing, Distribution &  59 countries and territories
Contract Logistics  2,500 logistics centers, warehouses,
terminals
DHL LOGISTICS
 23million m2 storage capacity
 World’s No.1 in Air and Ocean Freight  150 countries and territories
 813 terminals & warehouses
 4.4million t Air; 2.8miliion TEU Ocean
 Europe’s No. 2 in Road Freight  30 countries and territories
 160 terminals
 2million full truck load movements
 Cross-border solutions for business
 Largest worldwide network for Mail mail, publication distribution, direct
marketing and merchandise
Distribution
DHL | November 2008 Page 7

8. Why have an Architecture?
Objective Deliver a well structured and integrated enterprise architecture landscape that
reduces business complexity and increases flexibility of IT to support the
achievement of division's business goals
Scope Global - across all sectors and business units
Description • Manage a comprehensive and rigorous integrated enterprise architecture to
describe the current and/or future structure and behavior of DHL’s processes,
information, applications, and technology, in order that these resources and
knowledge align with the organization's core goals and strategic direction.
• Rationalize the installed inventory of IT Products, IT Services and other
applications and technology in order to optimize the total cost of ownership of
IT within the organization.
DHL | November 2008 Page 8

9. The Enterprise Architecture Framework is a classification tool for the definition,
governance and control of key principles, policies, standards, service levels
and models that describe the enterprise's current state and roadmaps towards
future states.
Market Represents business vision, operational goals, market and competitive drivers,
Market
commercial relationships that define architectural principles and shape architectural
roadmap
Business
Business Structures requirements and practices within organizational, process, and information
management architectural areas
Commercialized
IT Products &
Commericalized IT Products and Services aligned to business operations and managed by domain
Services
IT Products
and Services
Enabling Technology focus areas where DHL is deciding its own destiny and actively controlling
Technologies architecture, engineering, and to varying degrees, the operation of the infrastructure
Technologies
Technology Services
Enabling
Utility Technology focus areas describing infrastructure that is usually supplier-managed &
Technologies
Technologies more commodity in nature. While control is retained and still critical to business
Utility
continuity, there may be less detailed specification of how a service is to be
implemented. Corresponding infrastructure may be managed exclusively through
SLAs
DHL | November 2008 Page 9

10. DHL Logistics Enterprise Architecture Framework
Level 2 View
Geographical Logistics Solutions Trading Party Brand
Architecture
Market
Sector /
Solution
Products Industry
Sets
Solutions
Organization Architecture Business Process Architecture Business Information Architecture
Business
Process Process Business
Capability Organization
Decomposition Flows Services
IT Product Catalogue
Commercialized
Management
Management
IT Products &
Information Support Network Operations Customer Global Logistics
Services
Security
Service
Management Functions Management Solutions
Composite IT Service Catalogue
Information Services
Application
Technologies
Identity &
Technology Services
Enabling
Process Technology Lifecycle
Access Mgmt
Services Data Integration Content Portal Mgmt
Services Services
Search
Services Services Services Mgmt Services
Technologies
Desktop & Collaboration Network & Infrastructure Shared
Utility
Hosting Services
Technologies Communications
DHL | November 2008 Page 10

11. DHL Logistics Enterprise Architecture Framework
Level 3 View
Business Geographical Logistics Solutions Catalogue Trading Party Brand Information
Service Architecture Relationship Security
Products Solution Sets Sector / Industry Solutions DHL
Market
Management
Site / Location Country A`ir I2M Healthcare/Life Tech/Aero Customer Supplier Contact DHL Exel DHL Global Exel User
Supply Chain Forwarding
Region Trade Lane Ocean SPL Consumer/ Engineering/ Competitor Partner Organization DPWN Data &
Warehousing ISC / CPM Retail/Fashion Manufact/Auto Reg. Authority DHL Freight DHL Express Information
Organization Architecture Business Process Architecture Business
Business
Capability Organization Information
Process Decomposition Process Business
Architecture
Skills BUs Manage the Biz Sell to Cust Flows Services
Order-to-Cash Definitions Business
Experience Functions Define Products Operate Taxonomy
Support the Enterprise Procure-to-Pay Orchestrations
Resources Roles/ Info Management
(e.g. Human) Responsibilities
Strategy
Applications &
System
IT Service IT Product Catalogue Development
Management Business Customer
Commercialized
IT Products &
Information Management Support Functions Network Operations Customer Mgmt Global Logistics Solutions
Services
Business Intelligence HR IT Air PU&D Sales Cust Mgmt Suite Cust Trans Sols Value Add Sols
Portals & Collaboration Corporate Finance & Ocean Carrier Prcmt Marketing Service Centre Materials Mgt
Master Data Management Communications Controlling Road Compliance Visibility & Event Integration Mgt
Customer Information Mgt Procurement X-dock Ntwrk Plg/Op Management Solutions IT Security
Management
Composite IT Service Catalogue
Process Data Services Integration Information Services Portal Identity&Access Technology Application Technology
Services Services Services Management Management Lifecycle
Analysis/Reporting Search Content Services Mgmt Services Security
Technologies
Services
Technology Services
Bus Process Integration User ID & Access Identity Disaster Infrastructure
Enabling
Deployment Data Access Document Web Content Registry/
Management Backbone Interface Management Management Recovery
Search Broker Management Management Repository
Monitoring Data Storage
Business Rules B2B Doc Workflow Compliance Integration Physical Role Utilization Requiremnts Mgmt
Data Mgmt Integration Search Engine Components Realization Management Billing
Business Events Print Output Assemble
Master Data Mgmt ETL eLearning Administration Interaction Federation Mgmt
Management Test
Geographical Info Access Mgmt
Service Desk
Network & Communications Hosting Infrastructure Security
Technologies
Desktop & Collaboration Technologies Implementation
Shared Services
User Devices Email Groupware Network Services Internet Gateway Voice Platforms Data Backup /
Utility
Application Server Desktop
Desktop Directory Portal
MAN/WAN Remote B to B Extranet Services Wintel Servers Centre Recovery Security
Access Service Toolsets
Services Collaboration LAN Wireless & RF Fixed Midrange Servers Storage DBMS Network
Blackberry Services System Toolsets
User Productivity Video Conference VPN Mobile Mainframe Security
Perimeter Devices
Format Key
DHL | November 2008 Example Page 11