What is "fashiontech" and how do you communicate around it? What are our PR services in this specific area? A basic overview.

1. Fashion
Tech

3. FashionTech
FashionTech companies are enterprises that are
advancing
the intersection of technology and fashion; companies
that use technology to STREAMLINE, UPDATE and
cUSTOMIZE the traditional crafts of fashion.
FashionTech sample areas:
• Fashion online retail platforms
• Curated shopping services
• Fashion apps
• Virtual fitting room technologies
• Algorithmic shopping providers
• B2B software and solutions for the fashion industry
The FashionTech market is already well established in
the US and appears on the radar of many investors,
with hubs in NYC and San Francisco.
In the German market lies a huge potential, as more
FashionTech companies enter the region – although
the term is still quite new to the German ear.
DEFINITION
MARKET
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4. THE HOTWIRE FASHIONTECH PRACTICE offers a solution for FashionTech
companies that must operate with a mix of B2B and lifestyle
communication to bring their products or services to the people
while at the same time grow their base of business partners.
360 DEGREE PERSPECTIVE – sell and grow
Hotwire understands not only the trends and stories for consumers,
but also the technology and marketing requirements linked to digital-
driven business models.
CROSS-INDUSTRY CONTACTS
Hotwire has profound contacts to influencers in fashion, lifestyle and
business media as well as influencers in the e-commerce, consumer
IT, media und marketing space.
BUNDLED PR SKILLS
Hotwire has sound expertise in lifestyle measures such as event
organization, celebrity outreach, sweepstakes, social media
maintenance and TV as well as B2B measures such as guest articles
and market commentaries, analyst relations and speaker placements.
What
we offer
4

5. 5

6. Hotwire delivers
360 DEGREE COMMUNICATIONS
case studies
influencer connections
story placement strategy consulting
content creation
business communications
event organization
celebrity cooperations
HOTWIRE PR SERVICES
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8. Sample: 33 Digital service packages
Social Media
Business Check
Carefree
Community
Let‘s Work
Together
Inter (nal)
Comms
To Your
Heart‘s
Content
Social Media
Djungle
Navigator
Peak
Performance
Rock your
Socks off!
Best Buddies
Forever
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9. Want to learn more?
We‘d love to help you with your individual PR strategy.
For further information, just contact us at
Hannah.Roericht@hotwirepr.com
9

10. Fashion
Tech
HANNAH ROERICHT
Programme Director
Stephanstrasse 1, Frankfurt
T: +49 69 25 66 93-15
E: hannah.roericht@hotwirepr.com
MARKUS HERMSEN
Managing Director
Franziska-Bilek-Weg 9, Munich
T: +49 89 21 09 32 78
E: markus.hermsen@hotwirepr.com
www.hotwirepr.de