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10 Insights from 
Spikes Asia, 2014
01 
The coffee was fantastic, thank you Havas :)
01 
“The future is not about work/life balance, it’s about work/life 
integration.” Melanie Cook, Head of Strategy, SapientNitro 
Singapore and Hong Kong
01 
It's important to understand the canvas of digital and weave it 
within a human context.
01 
“Be part of a team, not a committee.“- Graham Fink, Chief 
Creative Officer, Ogilvy & Mather China
01 
Our approach to technology is moving towards closer and more 
personal conversations with our customers.
01 
“Technology has disrupted our daily lives, resulting with "in the 
box thinking" - the box being our phones.” - Philip Phelan, 
National Strategy Director, SapientNitro Australia
01 
Asia is the place to be for digital, with new markets growing in 
Vietnam, South Korea and Sri Lanka.
01 
“Biology will always be stronger than bites & bytes” 
@Superheroes
01 
“Biofabrication is here. What does that mean for brand 
packaging?” Philip Phelan, National Strategy Director, 
SapientNitro Australia
01 
“Take more risks. Have more fun.” - Graham Fink, Chief Creative 
Officer, Ogilvy & Mather China
10 Insights from Spikes Asia

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10 Insights from Spikes Asia

  • 1. www.hyperisland.com 10 Insights from Spikes Asia, 2014
  • 2. 01 The coffee was fantastic, thank you Havas :)
  • 3. 01 “The future is not about work/life balance, it’s about work/life integration.” Melanie Cook, Head of Strategy, SapientNitro Singapore and Hong Kong
  • 4. 01 It's important to understand the canvas of digital and weave it within a human context.
  • 5. 01 “Be part of a team, not a committee.“- Graham Fink, Chief Creative Officer, Ogilvy & Mather China
  • 6. 01 Our approach to technology is moving towards closer and more personal conversations with our customers.
  • 7. 01 “Technology has disrupted our daily lives, resulting with "in the box thinking" - the box being our phones.” - Philip Phelan, National Strategy Director, SapientNitro Australia
  • 8. 01 Asia is the place to be for digital, with new markets growing in Vietnam, South Korea and Sri Lanka.
  • 9. 01 “Biology will always be stronger than bites & bytes” @Superheroes
  • 10. 01 “Biofabrication is here. What does that mean for brand packaging?” Philip Phelan, National Strategy Director, SapientNitro Australia
  • 11. 01 “Take more risks. Have more fun.” - Graham Fink, Chief Creative Officer, Ogilvy & Mather China