Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links. Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond. Why links are an integral ranking factor and will always be How links are not all the same The best sustainable link building methods

1. Link building & off-page SEO
for 2017 and beyond
@cemper

2. Hey London!

3. About Christoph C. Cemper
Founder & CEO of
SEO & Marketing since 2003
@cemper

4. Orange Jacket and SEO

5. „SEO Scandal“ 

6. #TBF – Throwback Friday – SEOkomm 2011

7. Combine and re-crawl
as many link sources
as possible.

9. Some quotes…

10. „The penalty scared me,
so I didn‘t do a thing with links“

11. „Penguin Shock“

12. Fear the Penalty better doing nothing?

13. Do we know all about Links?

14. Canonical‘ed Links
Links from a REL-Canonical page
?
Do they “count”?

15. REL-Canonical = „Preferred Version“

16. Link counts?
How much?

17. Google confirms:
Links are important
1

19. Google‘s John Müller
Links in particular are really important to
Google.
And also…

20. Links still No#1 Ranking Factor
March 2016

22. YOU CAN NOT
NOT SEE IT.

23. Understanding
Not All Links Are Equal
2

24. NOT ALL LINKS
ARE EQUAL!

25. JUST COUNTING LINKS?

27. DO NOT JUST ASK
HOW MANY LINKS ?

28. BUT ASK
HOW MANY LINKS
…

29. ASK FOR
HOW MANY LINKING
PAGES …

30. ASK FOR
HOW MANY LINKING
DOMAINS…

31. ASK FOR
HOW MANY LINKING
ROOT-DOMAINS…

32. ASK FOR
HOW MANY
LINKS PER MONTH
(Link Velocity Trends)

33. ASK FOR
WHICH
TYPE OF LINKS
(Follow, NoFollow, Redirects, Javascript, Frames, …)

34. ASK FOR
WHICH LINKING
POWER…

35. ASK FOR
WHICH LINKING
TRUST…

36. ASK FOR
WHICH LINKING
RISK…
(Link Detox Risk)

37. ASK FOR
WHICH LINKING
KEYWORD?
(commercial or branded)

38. AND MORE ASPECTS
… for EACH LINK.

39. EXAMPLE: “1000 backlinks”

41. Google Penguin
changed SEO
3

42. What is Google Penguin?

43. Automated
Link Spam Fighter

44. History

45. History

46. How does a Google Penguin
Penalty
look like?

47. a 99% TRAFFIC DROP hurts

48. Link Detox Risk®

49. NEW in Google Penguin 4.0

50. Google Penguin 4.0
“Real Time“
Negative SEO

51. “Granular Effects“
= specific Filter for
Directories
Sub Pages
Keywords

52. Disavow-File Upload
NOT ENOUGH
Links must be re-crawled

53. BECAUSE…

54. UP TO 9 MONTHS…

55. 3 DAYS using
Link Detox Boost

56. Audit Your FULL
Backlink Profile
4

57. Audit Your FULL
Backlink Profile
Not just a couple %
4

58. If you have 17 M links
Then Looking at 500k of them
is NOT
A „Top Level“ Approach?
(as an expert called it)

59. If you have 17 M links
Then Looking at 500k
IS
a mere 3 %
~ 1/30th of your work

60. Looking at 500k links of 17M is not an awful lot.
Links You Audited Links You Didn't Audit

61. Not All Redirects
are equal
5

64. •

67. We want to push rankings
with Links and Redirects
and not „Pass Page Rank“
That’s been the case forever

68. extremely shortened…

70. Conclusion
„Anchor Text Passing“
via 301, 302, 307

71. http://lrt.li/seotests
SEO DIY Test Kit

72. Redirects pass
Link Penalties
6

73. Penalty via Redirect – “How it works”

74. 2.0
HOME24 - 2013

76. Old Links
help you, if you keep them
7

77. “Ranking without Links” ~2014

78. Monitor your Backlinks

79. Reclaim your Links!
Link Juice Recovery
= Website Relaunch Tool

80. Link Building with Broken Links
8

81. WIKI “Broken Links”
Find broken links (I.e. in Wikipedia)

82. WIKIGRABBER

85. Check My Links

86. „NEW“: Links also from sub pages!
9
Also called “Presell Pages” 

88. PRESELL PAGES?

89. PRESELL PAGES?

90. PRO TIP:
Build Links to Your Links

91. PRO TIP:
Promote „Your Links“

92. The BEST Links
10

93. The BEST Links

95. http://lrt.li/hello

96. FREE
Browser
Extensions

97. Link Redirect Trace
•
•
•
•
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98. LRT Power*Trust
•
•
•

99. Link Research SEO Toolbar
•
•
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100. ASK ME ANYTHING
@cemper