We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand. There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content. Generate interesting, effective and creative content to improve website traffic and campaigns Understand the content that resonates with your customers and matches their search intent Define and promote your brand identity and see results in your ranking

1. 1. know your audience
2. MAKE IT EASY
3. keep improving
CONTENT
IS
KING
CREATING MEANINGFUL
CONTENT THAT WILL
RESONATE WITH YOUR
USERS

2. 52% of marketers find produCING
CONTENT that resonates with users
their SECOND biggest challenge.

4. CREATE A CONTENT STRATEGY

9. user persona

13. content that works

14. tailored content

15. benefits of a content
strategy

16. • improved serps results
• traffic and conversion increase
• cheap and reliable

17. • improved serps results
• traffic and conversion increase
• cheap and reliable

22. THANK YOU

23. sharon mcfarlane
managing director
sharon@crystalcontent.co.uk
crystalcontent.co.uk
0141 248 2141
thank you