This document discusses optimizing a website for both users and search engines. It recommends knowing your audience through user personas and tools like Hotjar and analytics, making the user experience easy by telling users what to do and ensuring the site is fast and mobile-friendly, and continuously improving the site by analyzing what is and isn't working and focusing on conversion. The overall message is that user experience and SEO go hand-in-hand when optimizing a website.

1. ux + SEO

2. ux vs SEO ?

6. 1. know your audience
2. MAKE IT EASY
3. keep improving

8. Are you OPTIMISING your
WEBSITE for Google or
your customers?

10. MACHINE
LEARNING

11. 1. know your audience

12. user persona

13. HOW TO/TOOLS
- HOTJAR
- ANALYTICS

14. HOW TO/TOOLS
- HOTJAR
- ANALYTICS

16. 2. MAKE IT EASY

17. MAKE
IT EASY

18. MAKE
IT EASY

20. 2. tell them what to do
MAKE IT FAST

21. mobile
MAKE IT friendly

22. MAKE IT mobile

23. mobile

24. user experience!

25. 3. keep improving

26. WHAT’S
WORKING?
WHAT’S
not?

27. ALL ABOUT CONVERSION

29. thank you

30. steve lee
head of design
steve@crystalcontent.co.uk
crystalcontent.co.uk
0141 248 2141
thank you