2. Amy Jo Kim, Ph.D.
Co-Founder & Creative Director
Shufflebrain Partners
shufflebrain.com
Creator & Head Coach
Getting to Alpha
getting2alpha.com
3.
4. Amy Jo Kim co-founder, Shufflebrain
we specialize in
early-stage design & innovation
The Sims eBay
Rock Band Covet Fashion
5. Nine Timeless Design Strategies (2000)
1. Define and articulate your Purpose
2. Build flexible, extensible gathering Places
3. Create meaningful evolving Profiles
4. Design for a range of Roles
5. Develop a strong Leadership program
6. Encourage appropriate Etiquette
7. Promote cyclic Events
8. Integrate the Rituals of community life
9. Facilitate member-run Groups
6. Nine Timeless Design Strategies (2000)
1. Define and articulate your Purpose
2. Build flexible, extensible gathering Places
3. Create meaningful evolving Profiles
4. Design for a range of Roles
5. Develop a strong Leadership program
6. Encourage appropriate Etiquette
7. Promote cyclic Events
8. Integrate the Rituals of community life
9. Facilitate member-run Groups
22. GAME: a system in which players engage in an
artificial conflict, defined by rules, that results in a
quantifiable outcome*
* Source: Rules of Play
73. Games shape how we see the world
Seize the opportunity
Think Co-op First
74. Team Co-op
Dan Cook
@danctheduck
Michael Molinari
@OneMrBean
Chelsea Howe
@manojalpa
Amy Jo Kim
@amyjokim
Sandie Richards
@sandierichards
shout-out to my co-conspirators