download the worksheet off moodle and fill it in

1. Promo theory worksheet
What are corporate promotional videos?
What is a videos ‘message’ and why is it so important to corporate videos?
What different formats of corporate videos are there, and how are they different?
Eg/promos, training, information, sales, conference
What different content would you expect to see in a promotional video?
Voiceovers
cutaways
interviews
graphics
presentations
What different styles might corporate videos have (eg/pace, mood, structure)
and how do the film-makers match this to the brand / clients needs?

2. Promo theory worksheet
What types of filming techniques would you expect to see in a promotional
video?
Filming formats:
Filming techniques:
Editing techniques:
Level of equipment:
What equipment would a corporate crew need for:
A conference shoot?
A promotional video?
Explain the following production practices:
Liasing with the client
Developing ideas
Planning time using schedules
Treatments & proposals
Creating scripts, storyboards & shooting scripts
Ensuring health & safety

3. Promo theory worksheet
Explain how corporate directors might deal with the following legal issues:
Keeping the clients video private
Checking the script isn’t libelous
Using copyrighted music
Ensuring the video doesn’t break discrimination & obscenity laws
Explain how corporate directors might deal with equality and diversity issues
with sensitivity (for example; representing the gender or race of those in their
videos)