Google has launched its latest algorithm change. It’s called Penguin and it will not only have an impact on the ranking results, it will affect how SEO copywriters go about their business. Or will it?

1. How Google’s Penguin update
will affect SEO copywriters
The party is over spammers!

2. Google’s ranking algorithm
Google has launched its latest
algorithm change.
It’s called Penguin and it will
not only have an impact on
the ranking results, it will
affect how SEO
copywriters go about
their business.
Or will it? [dundunduuuuun]

3. An SEO copywriter does what?
SEO copywriting is the process of making sure
that search engines know what your website or
blog post is about so they can match your content
to online queries being entered.
An SEO copywriter maximises the use of certain
keywords while still creating an engaging and
valuable experience for your visitor.
Got it?

4. What are the new rules?
“Make pages primarily for users, not for search engines”
Google’s quality guidelines.
• Keyword stuffing is a no no
• Don’t fixate on keyword density
• Focus on just one or two keywords
• Use plenty of related keywords
• Highlight whole phrases, rather than just keywords
• Use keywords And related words in your links

5. So what’s your game plan?
BE WARNED: If you’re are simply focused on
flooding the internet with keyword-laden content,
it’s time to change your game.
BUT…
If you are creating valuable, engaging
content with your readers in mind
And you’re using your keywords….
You’ll be just fine.

6. Read the full story on the blog
You can find this blog post in full on
The Copy Detective:
http://www.copywritematters.com.au/google
s-penguin-update-affect-seo-copywriters/

7. Contact me
If you want copywriting with personality and
action - drop me a line at …
www.copywritematters.com.au
/copywritematters
@copywritemattrs
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