1. B E S T C O V E R M A G A Z I N E O F T H E Y E A R !
id
ea
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E V E R Y B O D Y I S C R E A T I V E
social
media
MARKETING WORKSHOP
He travelled the world
and now he’s back
refreshed
recharged
and ready to rock!
25 August 2011
Eastin Hotel
Petaling Jaya Ian McKee
To register call Ruby at +603 7726 2588 CEO, Vocanic
or ruby@ham.com.my

2. social
media
MARKETING WORKSHOP
Ian Mckee CEO, Vocanic.
Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing
business. He has over 20 years of experience in sales, IT, and starting and
running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also
brings with him 8 years of experience of running regional business with clients
from Australia and Japan. Ian now publishes various blogs, and is frequently
seen on TV talk shows within the scope of Word of Mouth marketing. As CEO
for Vocanic, he specialises in Identifying Influencers and crafting strategies to
engage and activate them to launch word of mouth campaigns for clients such
as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was
MD for Informative Asia Pacific working on customer dialogue and Influence
marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars
brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from
the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s
leading Word of Mouth Marketing specialist.
WHAT YOU WILL LEARN ABOUT
SOcIAL MEdIA MARKETING:
 What’s Wrong with the current model
 The Value & Economics of Advocacy
 Social Media Marketing as part of an
integrated campaign
 Ethics
 Viral Marketing
 Evangelist Marketing
 Buzz/Stunt/Guerrilla Marketing
 Influencer Driven Social Media Marketing
 The Groundswell(tm) Planning Process
 Who are Influencers – How do you
identify them
 How to activate Influencers
 The Impact of Influencers – Some
observed Metrics
 Participant Activities – Break Out
Workshop Activities
 Social Media – what is it
 Why You (as a marketer) should care
 The 4 Steps to “do” Social Media Marketing

3. B E S T C O V E R M A G A Z I N E O F T H E Y E A R !
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HAIMDLE
E V E R Y B O D Y I S C R E A T I V E
SOcIAL MEdIA social
media
MARKETING WORKSHOP MARKETING WORKSHOP
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He travelled the world
and now he’s back
ORGANISATION: AUTHORISED SIGNATURE:
refreshed
recharged
and ready to rock!
ADDRESS: 25 August 2011
Eastin Hotel
Petaling Jaya Ian McKee
To register call Ruby at +603 7726 2588 CEO, Vocanic
or ruby@ham.com.my
NAME:
25 August 2011
8.30am - 5.00pm
H/P: EMAIL: (Lunch and coffee breaks included)
TEL: FAX: Eastin Hotel, Petaling Jaya
I ENCLOSE A CHEQUE FOR RM:
Please complete this form and
PAYMENT METhods
ChEQUE MAdE PAYABLE To:
BANk TrANsfEr To:
RHB BANK
fax it to +603 7722 5712
SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 2-14389-000-10505
NO. 22B, JALAN TUN MOHD FUAD 1, swifT CodE:
TAMAN TUN DR. ISMAIL,
60000 KUALA LUMPUR, MALAYSIA.
RHBBMyKL For more information please contact:
T: +603 7726 2588
F: +603 7722 5712
Ruby +603 7726 2588
Email: ruby@adoimagazine.com
NOMINATION FORM (Please photocopy for extra participants)
NAME: H/P: Admission fees: RM 1,200 (per pax)
RM 1,100 (For group booking 3 pax +)
JOB TITLE: EMAIL:
NAME: H/P:
25
JOB TITLE: EMAIL:
NAME: H/P:
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CONDITION: BOOKINGS ARE TRANSFERABLE, CANCELLATIONS NOT ACCEPTED.