Mobile first applications allow you to turn every interaction into an opportunity to deliver value. Whether they help you to create deeper engagement with your customers, enable your employees to work more productively, or connect you to your ecosystem of partners, the application is often the first point of contact and it must allow users to take action anytime and anywhere. How do you rapidly and cost effectively deliver a portfolio of enterprise mobile applications? Explore with us how you can meet and exceed customer expectations and business requirements with a standards-based​, mobile first application platform and an agile, integrated mobile DevOps strategy that helps you develop, connect, manage and secure mobile apps with unmatched speed and agility. Lean about what's new in IBM MobileFirst Platform v7. http://ibm.co/1L1SttH

1. © 2015 IBM Corporation1
IBM MobileFirst Platform v7 – Overview &
What’s new

2. © 2015 IBM Corporation2
Data
RichSecure
Continuously
Improve
Contextualize
and Personalize
The New IBM MobileFirst Platform

3. © 2015 IBM Corporation3
Mobile continues to explode in the enterprise
2014 2016 2018
(2014) 60% of large
companies used
3 or fewer mobile
apps1
The number of
custom mobile apps
will double
compared to 20142
The number of
enterprise mobile
apps is expected to
quadruple3
More than half of
b2e apps will be
created by the
enterprise6
85% of companies
have a mobile
backlog of up to
20 app4
Mobile app
development will
out number PC
projects 4:15

4. © 2015 IBM Corporation4
Technology Retail OthersTransportationFinancial Healthcare
IBM has worked with 1,300+ mobile platform clients…

5. © 2015 IBM Corporation5
“I need my development teams focused on creating great app
experiences, not figuring out how to integrate or store data.”
“Mobile opens up a new set of security considerations. Our
reputation is on the line.”
“Mobile app users are demanding. If my app is not delivering a
great experience I need to know.”
“My users want to be even more productive. Personalization
based on the device’s context is a huge opportunity.”
And we hear similar challenges for delivering great mobile apps

6. © 2015 IBM Corporation6
Data
RichSecure
Continuously
Improve
Contextualize
and Personalize
Platform
services to
enable your
apps
Apps that
Are hard
because
Mobile speed and scale
requires new integration
and database approaches
for app developers
Outside the network’s
protection, mobile apps
and data require specific
governance
They require constant
user feedback,
monitoring and
release of revisions
Mobile apps must
capture, interpret and
act on disparate context
sources in real time
Make good apps great through mobile platform services
IBM MobileFirst Platform delivers rich services and then integrates them for
an end-to-end experience for mobile development and operations teams

7. © 2015 IBM Corporation7
The IBM MobileFirst Platform helps IT collect user feedback and analyze app store ratings,
resulting in reduced app development cycles from 6 to 2 weeks. Achieved highest in Customer
Satisfaction Among the Midsize Retail Banks in J.D. Power’s Canadian Retail Banking
Customer Satisfaction Study.
Tangerine Bank
100% online banking Customers can execute any
banking transactions
securely while on the goCustomers can provide
feedback – on services offered
and app experience Customer feedback
incorporated back into the app
quickly
5 Star App Rating
Mobile app users are demanding.
If my app is not delivering a great experience I need to know

8. © 2015 IBM Corporation8
Mobile opens up a new set of security considerations.
Our reputation is on the line
The IBM MobileFirst Platform helps authenticate users and secure the app against spoofing.
It also enabled the Mobile app to scale to secure 3.62 billion tickets during 40 day spring festival.
China Railways Corporation
Demand from ~2B passengers for
ticket sales far surpasses supply
Created “ticket scalper”
environment
Hackers created “fake apps”
to sell tickets at a premium

9. © 2015 IBM Corporation9
My users want to be even more productive.
Personalization based on the device’s context is a huge opportunity
The IBM MobileFirst Platform used GPS, photo, and video features to deliver a contextual app
to manage lease equipment based on location, leveraging a catalog of over 60,000 products.
Mobile app includes service and support capabilities.
Elmec
Employees needed to be more
productive while on a service call
Scans asset barcode, automatic pull
of product and service information,
and provides suggested action
Real-time log update of changes in
asset position using geo-location Drive up-sell opportunities

10. © 2015 IBM Corporation10
Mobile apps need data to be rich, but integrating
and storing data in a scalable way slows down delivery
The IBM MobileFirst Platform provided seamless data scalability, while delivering a responsive
experience users demanded. Reduced application development and maintenance costs,
improved time-to-market and enhance mobile application governance and security.
RunKeeper
App has 30M users and integrates with
100 3rd party devices and services
GPS tracks outdoor fitness activities,
including duration, distance, pace,
speed, and path traveled on a map
As user base grew, app hit
scalability threshold, performance
was effected
Top Rated Health and
Fitness Mobile App

11. © 2015 IBM Corporation11
New or Existing Apps
Native Hybrid HTML 5 3rd Party Tools, Services, Apps
Modular Services
Continuously Improve Secure Contextualize & Personalize Data Rich
On-premises CloudSoftware or SaaS
Enterprise APIs 3rd
Party APIs
Systems of Record Cloud ServicesSystems of Engagement
The New IBM MobileFirst Platform
Integrated, Modular services for great mobile apps

12. © 2015 IBM Corporation12
Lets dive deeper

13. © 2015 IBM Corporation13
New or Existing Apps
Native Hybrid HTML 5 3rd Party Tools, Services, Apps
Modular Services
Continuously Improve Secure Contextualize & Personalize Data Rich
On-premises CloudSoftware or SaaS
Enterprise APIs 3rd
Party APIs
Systems of Record Cloud ServicesSystems of Engagement
The New IBM MobileFirst Platform
Integrated, Modular services for great mobile apps

14. © 2015 IBM Corporation14
IBM MobileFirst Platform StudioNative SDKs & Command Line
Developers can integrate into existing development
environments or accelerate with cross-platform app tool
 Native platform tools like Xcode or
Android Developer Tools
 Command line enables developer
interaction with platform
 Cross-platform Hybrid apps
 Rich page editor
 Support for multiple JavaScript frameworks

15. © 2015 IBM Corporation15
IBM MobileFirst Platform Studio: Cross-platform “hybrid” development
enables code reuse across device platforms
 Utilize your team's existing Web technology expertise
for mobile app development
 Access and exploit your device's functionality through
Cordova APIs
 Comprehensive development tooling for the full
development life-cycle from scaffolding, coding,
debugging, testing, and deployment
 Easily preview and debug your app using the Mobile
Browser Simulator
 Use whatever mobile UI library you wish to create
amazing omni-channel mobile solutions

16. © 2015 IBM Corporation16
What’s new in IBM MobileFirst Platform v7
Overall
IBM MobileFirst Platform delivered on premise or on the cloud
New Capabilities for Data, Analytics and Management,
Integrated Database, Security and Location Services
Data integration services
Integrated Database with offline sync
Increase app performance by putting data closer to the user
Analytics and management services to Continuously Improve mobile apps
New operational console to manage and operate the enterprise mobile channel
Expanded geographical sentiment analysis support
Location services to Contextualize and Personalize mobile apps
Indoor location engagement and analytics services
Services to Secure mobile apps and users
 Support for security standards for app authenticity, device, and user authentication (OAuth 2.0)
 Enhanced and dynamic fingerprinting algorithms to harden the app authenticity process

17. © 2015 IBM Corporation17
App Management
• Single console to manage app versions and security operations
• Push updates to Hybrid apps without redeploying to app stores
Operational Analytics (Enhanced)
• Diagnose app performance by Device, OS and Version
• Measure app user behavior
• Monitor security related events
In-App Feedback & Crash Analysis
• Troubleshoot and diagnose app problems
• Shake the Device to report bugs
Sentiment Analysis
• App store review analysis (sentiment score, trend analysis)
• Automated competitive analysis
Continuously Improve Mobile Apps
Manage app iterations, collect usage and feedback data

18. © 2015 IBM Corporation18
Session Overview
Device Overview

19. © 2015 IBM Corporation19
Detailed Offline Storage Statistics
Detailed MFP Adapter Statistics

20. © 2015 IBM Corporation20
Detailed Network
Statistics

21. © 2015 IBM Corporation21
Security-related Analytics
Use Cases:
•Monitor failed logins, possibly
indicating attack
•Visualize number and common
cause of authentication failures,
improve user experience (for e.g. “I
can’t log in!”)
•Trace authentication failures back
to specific device network
transaction, specific device record,
user, client side log, etc.
•Visualize which resources
(including URLs) are auth-protected,
whether MFP server or external
resources
•Visualize security information and
configuration

22. © 2015 IBM Corporation22
Other features of custom reporting:
•Save Reports
•Delete Reports
•Edit Report Definition
•Secure Reports
Other features of custom reporting:
•Save Reports
•Delete Reports
•Edit Report Definition
•Secure Reports
Create charts based on “custom events” suited to your enterprise
reporting needs

23. © 2015 IBM Corporation23
Modernized Operations Console
 Improved user experience
 Compatible with tablets
 Accessible through screen reader (in case of visual impairment)

24. © 2015 IBM Corporation24
User Authentication (Enhanced)
• Plugs into existing enterprise or 3rd
party security systems
with a variety of authentication methods
• Certificate-based, Touch ID, LDAP server, Social
• Multi-factor authentication
• Disable app version, specific user or devices through console
App Authenticity (Enhanced)
• Verify app identity; protect brand reputation, intellectual property,
and back-end data
Encrypt Local Data
• Leverage user identity to encrypt and retrieve data stored locally
on the device
Application Scanning
• Find code vulnerabilities complete with remediation assistance
Secure Mobile Apps
Protect enterprise data from mobile exploits

25. © 2015 IBM Corporation25
Extended Application Authenticity
 Background
 Application authenticity verifies application identity making sure only authentic applications can connect to
MobileFirst platform server, hence protects corporate back-end from malicious mobile access
 Content
 Taking more "fingerprints" from the app and so can better validate when the app was changed
 Extending the number of shared secrets
 Providing a command line to extract these shared secrets
 Modifying MobileFirst console to present app authenticity status (none, basic and extended) per application and
indication if any required change is advised
 Platforms coverage
 Android, iOS and WP8

26. © 2015 IBM Corporation26
MFP Security & Analytics for Enterprise Mobile Services
 Accelerate Time to market by leveraging existing enterprise mobile-ready services and Bluemix services
while benefiting from MFP security and operational analytics capabilities across entire mobile stack
 Access Java and Node.js services directly from a mobile application. Apply MobileFirst platform’s OAuth
based security and gain insights using MFP’s operational Analytics
 Quick and easy installation for WAS (7, 8, 8.5 ) or Liberty TAI and Node.js
 Example: apply on Get REST service, URL “/v1/apps/test”
Server.xml extract:
Node.js extract:

27. © 2015 IBM Corporation27
Location Engagement (NEW)
 User defined rules that correlate location events (enter, exit,
dwell), with other data sources to provide real-time interactions
Location Analytics (NEW)
 Support to understand location and movement patterns to
provide insight into customer or employee behaviors
Geospatial Enabled Query (NEW)
 Support for query results based on complex geospatial
geometries (polygon, circular, string, etc.) and advanced
relations (intersect, overlaps, etc.)
Push Notifications
 Standardizes push interactions across device platforms
Make Mobile Apps Contextual and Personalized
Provide the right content & interactions at the right time

28. © 2015 IBM Corporation28
Cloudant NoSQL DB (NEW)
•Highly available, distributed data store
•Reduce administration burden and adapt to new app requirements quickly
•Geographically distributed data puts data close to the user for max
performance
Backend Integration
•Provides mobile optimized access to a variety of enterprise systems
• HTTP, SAP, SQL, JMS, Custom
•Enables mobile developers to be able to run server-side code in
JavaScript or Java
•Leverage open standards (REST, OAuth) to provide open access to
integration adapters
Offline sync (Enhanced)
•Maintain app performance when disconnected
•Makes it easy to replicate offline changes when connected
Data Rich Mobile Apps
Scale and store app data, or connect to Systems of Record
SQL JMS SAP
Data / Result as JSON
HTTP
Mobile App (Local Data)Mobile App (Local Data)
Query
Systems
of Record
Cloudant
(JSON)

29. © 2015 IBM Corporation29
Cloudant Local
Cloudant
Multitenant
Cloudant
Cloudant Local
Single Node
Cloudant Local
Cloudant Local
Cluster
Mobile App
Device DB
On-Device
On-Cloud
On-Prem
Native CRUD
Query
Sync
• Rapid, schema-less development reduces dependency
on IT/DB Admin
• New easy-to-use iOS and Android native data APIs for
faster development
• Consistent APIs in cloud and on premise for easier app
migration
• Store Data on Cloud or On-
Prem
• On Cloud for fully managed,
automatic scaling
• On Prem for more control,
data isolation
Single Node License
Included
New
Scalable Data Service and APIs with Flexible Deployment Options
Multi-Node Clusters for High
Availability and Scalability
Multi-Node Clusters for High
Availability and Scalability

30. © 2015 IBM Corporation30
 Optimize offline behavior and data sync
− Your app decides when to sync databases
− New Remote API allows you to work with latest data or data that isn’t on
the device
 Complements JSONStore sync, which provides
− Enterprise integration
− Encrypted local storage
Optimized Synchronization and easy “go offline”
User
Data
Native Language
Objects (new)
Cloudant
Shared DataRemote API (new)Remote API (new)
Local
API
Local
API
SyncSync
User/Device Data (Offline)
- Generated by the user of the app
- User preferences, wish list, shopping cart
- Offline data, periodically synched to the cloud
Shared Data (Online)
- Generated by the enterprise
- Shared by multiple users/devices
- e.g. Cached/Mobile Store Inventory
- Queried as-needed by the app, such as for product
search or category display
User
Data

31. © 2015 IBM Corporation31
Service Discovery for SAP
 Enhance Service Discovery for SAP systems to work
with complex SAP back ends
• Added support for referential data in query and
retrieve operations
• Added support for per user calls to SAP back-end
• Added support for passing in XML input for create
and update calls
• Improved procedure names to better match for
SAP actions

32. © 2015 IBM Corporation32
MobileFirst Services for iOS 8 on Bluemix
 Advanced Mobile Access (AMA) Beta
− Advanced Mobile Access brings Operational Analytics and Authentication to Bluemix
• Finely tune iOS 8 apps with operational analytics from real time performance and usage data
• Ensure communications with back end system are secure
• Allow app users to log in with custom accounts or existing social accounts
 Cloudant NoSQL DB
− Store custom objects in the cloud straight from Core Data using Swift or Objective-C with a NoSQL JSON data layer
− App management, scalability, and on & offline sync of the data store is taken care of, freeing you up to focus on
the app
 Push iOS Beta
− Easily send enterprise level secure iOS 8 interactive push messages based on tags and subscriptions

33. © 2015 IBM Corporation33
IBM MobileFirst Platform is sold as a modular set of packages –
License what you need, when you need it
Software Modules (On Premises / IaaS) Cloud Services (IBM Bluemix)
 Foundation
− Key Components
• Studio
• Server
• Runtime
• Operational Console
• App Center
• Limited-Use Cloudant
 Cloudant Local
 Quality Assurance
 Application Scanning
 Presence Insights
 Advanced Mobile Access (beta)
 Cloudant NoSQL DB
 Mobile Quality Assurance
 AppScan Mobile Analyzer
 Push
 SDK for Node.js
 Cloud Integration
Optimized for deployment and self management on a
variety of hardware platforms, VMs, or IaaS
Optimized for cloud self-service, multi-tenancy, pay as
you go use and managed as a cloud service

34. © 2015 IBM Corporation34
Cloud (PaaS)
Cloud (Bring your
own IaaS) On-Premises
Cloud Platform Bluemix Softlayer, Other IaaS
Pricing Pay as you go, Subscription
Monthly License, Perpetual
License
Monthly License, Perpetual
License
Platform Isolation & Control Shared environment Isolated VM or hardware Your own hardware
Data Rich Services
Cloudant NoSQL DB   
JavaScript Based Integration   
Java Based Integration Partial  
Offline data with sync Partial  
Security Services
Mobile Security ( User, App, Device Authentication) Partial  
Application Scanning (Security) Partial  
Continuous Improvement Services
App Management Partial  
Operational Analytics Partial  
Crash Analytics / In App Feedback   
Sentiment Analysis   
Contextual & Personalized Services
Push   
Indoor Location Analytics / Engagement  
Available as a cloud service or in your data center