Smarter Commerce infographic highlights the shifts in the market and what IBM is doing about it for our clients with our customer, partner and supplier engagement solutions. Learn More: http://ibm.co/1IraVWL

1. Making moments matter while improving the bottom line.
WHAT’S HAPPENING IN THE MARKETPLACE?
The rules of engagement have changed.
of vendor relationships
will be automated1
85%
By 2020
It’s not B2B or B2C anymore. It’s Business to Individual. It’s about
continual engagement with your customers, partners and suppliers.
A BUYER’S MIND IS
ABOUT 70% MADE UP
BEFORE THEY CALL YOU2
of smartphone
users check an app
as soon as they wake
up in the morning3
84%
would trade their
personal information for
a personalized offer 4
5-minute response time from companies6ON S OCIAL MEDIA,
USERS E XPECT A
of consumers are
more likely to do
business with
brands that allow
them to control
where, when and
how they interact5
WHAT HAVE WE DONE ABOUT IT?
IBM Customer
Engagement Solutions:
transactions analyzed
each year for our Holiday
Benchmark Reports
organizations trust
IBM E xperienceOne
for improved marketing
revenue and results
INFLUENTIAL
CMOS TRUST IBM
65%of the most
27,000ORGANIZATIONS
IBM Partner & Supplier
Engagement Solutions:
THE RESULT?
NEARLY15x ROI
$1 = $14.79
8
Smarter Commerce
The statistics add up to a
bigger story. IBM Smarter
Commerce provides the
solutions and expertise to
turn today’s trends into
real results your business
requires.
1. Gartner Customer 360 Summit, 2011
2. “The Disappearing Sales Process,” Forbes, 2013
3. SOASTA® Inc., 2013
4. “Greater expectations,” IBM Institute for Business Value, 2014
5. “Winning over the empowered consumer,” IBM Institute for Business Value, 2012
6. “Greater expectations,” IBM Institute for Business Value, 2014
7. Ad Age DataCenter Agency Report, 2014
8. Nucleus Research, 2014
ibm.com/smartercommerce
IBM EMPTORIS
average savings using
Become essential to your customers, partners and suppliers. Anticipate their needs,
exceed their expectations, build more profitable relationships.
the
EMPOWERED
INDIVIDUAL
THEY WANTTHEY HAVE
More value
More personalization
More convenience
More relevance
More options
More control
More information
More power
CELCOM:
70
increase in marketing
results thanks to
personalized offers
PERFORMANCE BIKE:
20
increase in
customer
conversions
MILLION DOCUMENTSC R O S S I N G O U R
cloud-based B2B
network daily
LENOVO:
85
shorter
onboarding
times
L’OREAL:
rely on IBM
solutions to engage
and collaborate
with par tners and
suppliers
5.5
90
compliance
achieved and
boosted net
savings
IBM helps clients succeed through all steps of the commerce
cycle—procurement, sales and marketing, and service after
the sale—with...
IBM Partner & Supplier
Engagement Solutions:
IBM Interactive Experience
100M
invested
NEW EMPLOYEES
10LABS
NEW
WORLD’S #1 LARGEST AGENCY7
1,000
ZZJ12377-USEN-00