Staying productive has become a full-time job. Get ready to see how the IBM Design Lab is changing that. Welcome to the home of IBM Verse. Verse uses powerful analytics to prioritize the people and events you need to focus on—so you can streamline your day and tune out the noise. To create a new way to work, IBMers first needed to discover what hinders productivity during the workday. Now you can get an inside look at some of the insights that helped IBMers develop an intuitive, social email solution. Insight One: The workday should end when the workday ends! People spend 28 percent of the workweek navigating emails, on average. That’s why people often have to keep working long after the end of the day. IBM Verse helps you prioritize emails and events—so you have more time for taking care of what matters most. Insight Two: Email should learn to understand you—not the other way around. Why should you have to spend time studying the minutiae of email software to figure out how to work smarter? IBM Verse uses behavior-based analytics to learn which colleagues you communicate with most frequently, the projects that are high priorities, and much more. Insight Three: We’re wasting brain power on email. Instead of wasting brain power keeping track of work-related information, you should be using that energy for more creative pursuits. IBM Verse keeps tabs on important tasks and information so you can put more focus on meaningful work that will make an impact. Insight Four: Email should connect me to we. We spend just as much time on social media as we do on our email—so combining the two makes sense. IBM Verse’s social and mobile capabilities let you instantly share information and connect with colleagues on any device. Insight Five: Out of the office shouldn’t mean out of touch. When you’re not in the office, you still need to be in the know. Especially for anyone who regularly works from the road. IBM Verse manages business communications across devices, organizes inbound and outbound information, and provides an at-a-glance interface with important updates and information. IBM has created the first enterprise email built around you and your business needs. Now it’s time to experience IBM Verse for yourself. Click the link to get started: ibm.com/verse