IBM Solutions Connect 2013 keynote presentation talking about emerging challenges in today's business world and various technologies that can help decision makers address these challenges and drive their business forward. Smart ideas. Smarter actions.
2. New Challenges in a So-Lo-Mo World
When Big Data
Meets Legal Discovery
- InformationWeek
How to Run an Effective
Social Media Program
- BusinessWeek
Data Analysis in the
Age of Social Media
- Bloomberg
The Hunt for
Analytics Talent
- Financial Times
CIOs Consider
Skipping Private Cloud
- InformationWeek
Social Applications
Rise on Mobile
- Forbes
3. New Challenges in a So-Lo-Mo World
When Big Data
Meets Legal Discovery
- InformationWeek
How to Run an Effective
Social Media Program
- BusinessWeek
Data Analysis in the
Age of Social Media
- Bloomberg
The Hunt for
Analytics Talent
- Financial Times
CIOs Consider
Skipping Private Cloud
- InformationWeek
Social Applications
Rise on Mobile
- Forbes
4. How can we tap into the
transformative power of
technology to create a
Smarter Enterprise that
delivers greater value?
7. Importance of Partnership Has Never Been Greater
CMOs Need to Build a
Broader Digital Strategy
CIOs also recognize the need to digitize front
office infrastructure to sync with customers
87%
16%
IT focus area – digitizing the front office
Integration of crosschannel touchpoints
83%
13%
Analytics to capture
customer insights
5%
20%
78%
Social networks to
foster collaboration
83%
13%
73%
Workforce aligned
to opportunities
11%
will focus on front
office digitization
Four out of five CIOs
see front office
digitization as a
primary focus.
69%
82%
Digitally enabled
supply chain
Large extent
Some extent
Today
Source:
13%
3–5 Years
Limited extent
2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years [Digitization of the front office]; n=1,613 [CIO only]
8. We Are Helping Clients Infuse Intelligence into
Organizational Processes to Build Smarter Enterprises
Human
Resources
Logistics
Customer
Service
Technology &
Product
Development
Finance
Sales
Marketing
9. Balancing the Need to Optimize and Innovate…
Optimize
Innovate
our IT infrastructure, data and processes
how we engage, make decisions and work
Technology Leaders
Line of Business Leaders
Chief Information Officers
Technology Architects
Dev & Ops Leaders
Marketing Leaders
Sales Leaders
Finance & HR Leaders
10. …Requires a Continuous, Two-way Process
Optimize
Innovate
our IT infrastructure, data and processes
how we engage, make decisions and work
Systems of Record
Systems of Engagement
Secure Data
Dynamic Infrastructure
On-demand Self-service
Drives Need
Drives Investment
Knowledge Sharing
Engagement Models
Anywhere, Anytime
11. Four Technologies Help Define the Smarter Enterprise
Constantly adapts
CLOUD COMPUTING
Clientcentric, digitally
savvy
BIG DATA
ANALYTICS
ENTERPRISE
MOBILITY
SOCIAL BUSINESS
Forges deeper
relationships with clients
and between employees
Embraces data
in all forms
13. The Greater Promise Of A Greater Cloud.
1,110
430,000
IBMers, in 170 countries, speaking 165 languages
120,000
6,478
Global Business
Partners
U.S. patents in
2012 alone
65,000
20 consecutive years of
U.S. patent leadership
Service Delivery
personnel
8,000
business analytics
consultants with
industry experience
$16B
in analytics software
acquisitions alone
since 2005
software products in
the IBM portfolio
Rich enterprise cloud
computing capabilities
with over
$5B
in cloud acquisitions
to date
3,000
active researchers,
including 5 Nobel
Laureates
$6B
invested in research
and development
each year
20 consecutive years
of U.S. patent leadership
16. Changing Behaviours to Change Outcomes
A Traditional Business
A Social Business
Marketing, Sales,
Customer Service
‘Push’ marketing
Product & Service
Development
R&D new ideas internally
Traditional market testing
Shares insights to generate
breakthrough ideas and
speeds time to market
Human
Resources
Email & phone
Knowledge silos
Harvests insights from
networks of people to
create value
Control mentality
Builds trusted relationships
and brand advocacy
18. If we don’t invest in mobile, over
time we will reduce our ability to
acquire new customers and
make acquisitions; our customer
metrics will decline.
- Head of Group Digital
Deployment, Banking
19. Real Business. Real Results.
80% reduction in per-check-in
cost compared to traditional
counter check-in
Projected 20 percent reduction
in development cycles and
time to market
50% increase in customer
satisfaction through interactive
mobile banking experience
Potential sales lift for
clients, evidenced by a 109% lift
in sales
20. Big Data & Analytics.
Transact with customers, employees and partners through trusted,
insights-driven mobile interactions
21. Examples of Outstanding Performance Driven
by Big Data and Analytics
Traditional Approach
Transformational Outcomes
One size fits
all marketing
Personalized, real-time
marketing offers
Manual weather
forecasting
Real-time, automated
weather prediction
Slow claims
processing
Intelligent & accelerated fraud
detection
Monthly risk
management
Real-time Risk Analysis
Just in time
maintenance
Predictive maintenance &
improved uptime
22. “Last two matches
Social Sentiment Index for Sachin.
825+
Commit any sins in those 10 days
because even God will be watching
Sachin’s leg glance for one last
time.”
Sachin Tendulkar
MS Dhoni
Rohit Sharm a
Virat Kohli
news
conversations on
Oct-10
R Ashw in
Fans take to
Facebook!
3x
more conversations on
Facebook than Twitter.
200
200th Match
Aw ards
Venue
199th Match
Popular
is not just any
number.
24. New Partnerships Are Fueling the Smarter Enterprise
Business Line Leaders
drive innovation of products
and services core to the enterprise
CMOs stop one-size-fits-all
segment marketing to target
individuals with context-based
personalized engagement
Leadership
CIOs leverage
cloud, mobile, social and big data
platforms to optimize and extend
new value through the IT
infrastructure
People & Culture
Technology
CFOs help the CEO and
CTOs Secure, protect and
business leaders manage
risk, anticipate the future and
create innovative new business
models
bring innovation into the
enterprise
25. Smart Ideas.
Smarter Actions.
1. Sign Up for IBM SoftwareConnect
(“Made-to-order” solution workshops for
your organization)
2. Interact with IBM Social Ambassadors
on Twitter (@ibmsoftware_in) and
Facebook (IBM Software India)
3. To know more about our products &
solutions, visit www.ibm.com/in or read
our blog at www.ibmsoftwareindia.com
For example: The importance of the CIO-CMO partnership has never been greater. CEO’s and CMO’s want to understand individual customers better and respond faster How are these responsibilities changing? As part of our CMO study, IBM talked with more than 1,700 CMOs, analyzed academic writings, took a look at what content and ideas were shared through social media, and interviewed several CMO-CIO Leadership Exchange participants. Based on that, three imperatives were identified:Understanding each customer as an individual.Creating a system of engagement that maximizes value creation at every touch.Designing your culture and brand so they are authentically one.The new marketing paints a predictive picture of each customer by harnessing data on a massive scale. The new profession designs the full customer journey, knowing what clients want before they do and creating value at every touch.
Big Data is the NEW NATURAL RESOURCE - - we mine for it, sift through it, parse out the good from the bad. And then analytics becomes the UNIVERSAL TRANSLATOR that sits on top of all that new and interesting data so you can extract insights and patterns to change different dimensions of the business.Data Analytics Will Revolutionize Decision-Making. Big data and analytics is crucial to understand who your customers are – their behaviors, intentions, preferences and needs. All of the interactions we discussed – mobile and otherwise – generate immense amounts of information. Properly leveraged, this wealth of data provides insights to further personalize customer, partner and employee engagement; improve innovation; optimize operations; identify threat and fraud; more accurately monitor and report business performance; and, overall, support more informed decisions and increased competitive advantage.Excerpts from Ginni’s Interview with Fortune: Many more decisions will be based on predictive elements versus gut instincts,” Rometty said. Even in the most scientifically oriented fields, she noted that decisions are still being made based on anchoring biases. In other words, leaders and managers interpret information through the lens of their subjective perspective and set of experiences. However, with the incoming “tsunami of information,” Rometty believes that those companies that are able to use data to their advantage will make better, more objective calls. As an example, she cited IBM’s use of software analytics in its CRUSH (Criminal Reduction Utilizing Statistical History) initiative with the Memphis Police Department. Finding a correlation between rapes and outdoor pay phones, they decided to move the phones indoors, which ultimately contributed to a 30% reduction in crime.
Shinsegae Mall - A leading retailer in South Korea gathers deep insights into consumer behavior and runs targeted online marketing campaigns for greater profitability and loyalty when it implements a solution based on IBM Unica Campaigns software, IBM Netezza Data Warehouse software, IBM InfoSphere software, IBM Cognos software, IBM SPSS Modeling software and IBM Power 570 systems running IBM AIX 6 Guohua Energy Investment Co. - A renewable wind energy utility company in Beijing improves forecasting accuracy by 15 percent and boosts power-producing capabilities by 10 percent when it engages IBM China Research Lab and deploys a power output-forecasting solution based on a HyREF solution; IBM business analytics and IBM Information Management software; and IBM BladeCenter, IBM System Storage and IBM System x technology Allianz Life Insurance - A major Korean insurance company estimates gaining nearly USD1.4 billion in profits, reducing liability fees by 12 percent, accelerating the fraud detection process by 50 percent and increasing employee productivity by 60 percent when it engages IBM Business Partner KSTEC to implement a fraud detection solution based on KSTEC SmartWorks FDS software as well as IBM DB2 Enterprise data server, IBM SPSS Modeler, IBM WebSphere ILOG and IBM WebSphere Application Server applications running on IBM System p, IBM System x and IBM System z servers and validated on the IBM Insurance Industry Framework State Bank of India –A global bank based in India analyzes credit risk in near-real time and cuts reporting time by 92 percent when it taps IBM Global Services - Global Business Services and IBM SPSS Lab Services to implement IBM Business Analytics and IBM Information Management software supported by an IBM WebSphere solution to help it proactively manage risk and comply with Basel II recommendations Thiess Pty. Ltd - A mining company in Australia reduces heavy equipment maintenance costs and improves productivity when it works with IBM Global Services - Global Business Services and IBM Research to pilot an advanced condition-monitoring solution based on IBM SPSS software and an IBM DB2 data server Since 2005, IBM has invested US$16 billion in boosting its analytics capabilities, both through acquisition and research and development.
In the new era of Smart. Marketing Leaders approach customers as individuals, create true systems of engagement, ensure brand and culture are authentically oneSales Leaders sell seamlessly anytime, anywhere and in any sales model across all channels Finance Leaders help business leadership anticipate the future and lead business model innovationBusiness Line Leaders drive innovation of products and services core to the enterprise Supply Chain Leaders anticipate and adapt supply chain execution to market demand HR Leaders - redesign how work gets done to increase employee engagement, improve productivity and drive value for the organizationCTOs Secure, protect and bring innovation into the enterprise CIOs Optimize Infrastructure, Architecture, Security, ITEverything we’ve been talking about lies at the intersection of business and technology, and only through a partnership between business and IT functions can the full potential of this new era be realized.The stage is set already – as both share common goals – understanding customer needs and behaviors, for example, is the top priority on both sides of the aisle.