If you do not wish to answer any questions, just issue a press release. Big News is an inspiration to User-generated Content. A Crisis creates a new Hashtag for your personal branding Others come to your rescue only by hijacking your trending hashtag. If you raise your voice, you’ll lose the audience. The weight of your words is amplified by the height of your position. Don’t always use the word “Always”. Never use the word “Never”. Finger-pointing is bad. Doing it with a finger is worse. Even if you are not a gentleman, there is no need to tell the whole world. Apologize quickly to avoid more backlash