http://english.sccci.org.sg/index.cfm?GPID=1925

1. Organised by:
Co-organised by: Supported by:
17 - 18 AUGUST 2016
Exhibition Halls 404 - 406
Suntec Singapore
INNOVATE
COLLABORATE
ACCELERATE
SMARTSMART SMEs:SMEs:

2. COLLABORATE
Smart SMEs:
INNOVATE. COLLABORATE. ACCELERATE.
The dynamic shift in economic power and fast-paced development in technology
makes today’s global business landscape increasingly volatile and competitive.
Businesses need to be prepared to embrace an imminent avalanche of changes,
disruptions and challenges where the present can no longer guide the future.
In the midst of this rapidly evolving business environment where cost is rising
and competition is intensifying, it is imperative that SMEs must transform into
SMART SMEs to navigate this new world.
A new modus operandi is needed to not only capture market share but mindshare
of the consumers. A set of enterprise resilience capabilities is needed to future-
proof for success and sustainability.
INNOVATE relentlessly for value creation, harnessing technology and
incorporating new trends for new products, services or processes
to remain relevant and competitive
COLLABORATE extensively, both internally and externally, for optimisation
of resources and stretching the boundaries of the organisation
ACCELERATE exponentially for high velocity business success
BE FUTURE READY,BE FUTURE READY,
BE THE SMART SME.BE THE SMART SME.
ACCELERATE
Register Today for Your Complimentary Pass
www.sccci.org.sg/smeicc
17 AUGUST 2016
Keynote & Dialogue with Deputy Prime Minister
Join Mr Tharman Shanmugaratnam, Deputy Prime Minister & Coordinating Minister for Economic and Social
Policies in a dialogue to discuss the future of Singapore businesses with industry leaders.
China’s 3rd Largest E-commerce Platform
China is the largest e-commerce market in the world. Learn how China Wangku, China’s 3rd largest e-commerce
platform, is transforming B2B business transactions in China and beyond.
The International Family Businesses
Gain a global overview on how the baton is passed on to the next generation successors to keep the family
business alive with speakers from Myanmar, Malaysia, India and Singapore.
Innovation Unlimited
Learn how to instill a culture of innovation in the business, and how to cultivate employees who
will think out of the box in masterclass and workshops with experts from Taiwan and Singapore.
AEC vs TPP vs Silk Road Economic Belt
How well do you know the international trade links that Singapore has with the world? Find out
about the benefits, impacts and even threats that lie ahead for SMEs.
18 AUGUST 2016
Disruptive Innovations or Innovative Solutions
In an age of digital revolution, are new technologies disruptive innovations or innovative solutions to business?
Hear how successful businesses harness technologies to lead innovations and be game changers.
#doyouknowwhoiam #DYKWIM #powerofsocialmedia
Does your targeted audience know your business? Do you know the different social media platforms?
Do you know how social media influencers can help connect to your targeted audience? Get your answers
from our panel of social media experts.
Everything About Data & The Internet of Everything
Learn everything about what is Big Data, Data Analytics and the Internet of Things (IoT) and how SMEs can also use
data and IoT technology to foster an innovative business.
Thinking Out of the Box
From cultivating a mindset for success to being solution-focused to being an innovative leader, join one of
these workshops conducted by international coaches on how to think out of the box.
CONFERENCE
BUZZ
19AUGUST2016To help SMEs embark on a holistic business transformation journey, SCCCI has partnered with industry
leaders and research institutes to take SMEs on a practical Innovation Inoculation Tour, where they can
see and learn first-hand innovative technologies being utilised across different sectors.
Each visit will take delegates through a guided facility tour where delegates can witness upfront on how new technologies
are being applied for sustainable business transformation and to transfer this knowledge back to their own business.
INNOVATION INOCULATION TOUR
NEW
SOLUTIONS GALORE @ SME EXPO
With a wide range of enterprise solutions on offer, SMEs can browse through
over 200 solutions and get FREE consultations on to how to address financial,
process or technological needs at the SME Expo.
SMART TECH SHOW & TELL
A “LIVE” showcase on the latest
and newest technological enterprise
solutions for SMEs to boost business
innovation and productivity.
DIGITAL ENTERPRISE GALLERY
Be guided and be inspired on how your business can transform into a
Smart SME. With FREE consultations on developing the right digital
ecosystem for your type of business, as well as a wide selection of digital
business solutions, this is where you can get started on your digital
enterprise journey.
INNOVATE

3. 9.30am
–
12.30pm
LEADERSHIP WORKSHOP
High Performance Strategies of Champion Athletes
What do high-performing champion athletes and successful corporate business executives have in common? Both of these
groups of elite performers utilise certain psychological strategies that allow them to perform consistently and effectively while
under extreme pressure and stress.
In this hands-on, interactive workshop, participants will learn the very same mental toughness strategies used by elite
champion athletes for winning performance at work.
Trainer
Mr Tan Teck Beng, Director, Performance Leadership Pte Ltd
TRACK 1.1
International Trade Links: More Opportunities,
Challenges or Threats for SMEs?
With the recent establishment of the ASEAN Economic
Community (AEC), and new trade and economic initiatives
like the Transpacific Partnership Agreement (TPP) and One
Belt One Road (OBOR) under way, what do all these spell for
the future economy of Singapore and SMEs?
Join our panel of experts as they share and discuss the
opportunities and challenges ahead with these intra-region
trade links.
Speakers
Ms Maler Vilee, Director, Globalab Pte Ltd
Ms Deborah Elms, Executive Director, Asian Trade Centre
Dr Janson Yap, Asia Pacific Regional Managing Partner, Risk
Advisory, Deloitte & Touche Enterprise Risk Services Pte Ltd
Panel Chairman
Mr Chia Kim Huat, Regional Head, Corporate & Transactional
Practice, Rajah & Tann Singapore
TRACK 1.2
Partnering the Government to Grow Your Capabilities
As Singapore moves towards SG100, local enterprises need to
move in tandem with the national agenda of a value-creating
economy. Hear from the various agencies on how you can work
hand in hand with the government to drive innovation and
scale up in order to transform your business to the next level.
Speakers
Mr Howard Tong, Manager, Enterprise Service Division,
International Enterprise Singapore
Ms Doris Kuek, Director, Enterprise Programmes Division,
Singapore Workforce Development Agency
Mr Marcus Lee, Senior Manager, Workplace Safety Health Council
Ms Maple Chang, Deputy Director, Outreach & Partnership
Department, Central Provident Fund Board
Ms Juliana Abdul Khalik, Director, Reintegration,
Singapore Corporation of Rehabilitative Enterprises
Moderator
Mr Lennon Lee, Partner (Corporate Tax),
PricewaterhouseCoopers Singapore Pte Ltd
12.30pm Networking Lunch
2.00pm
–
5.00pm
TRACK 1.3
Enhanced iSPRINT Buzz: Smart Technology for SMEs by iDA
As a Smart Nation, the use of smart technology can lift SMEs’
competitive edge and place them in a more optimum position for greater
growth and productivity. Join IDA and our partners to learn more about
transformative smart technologies, and how SMEs can tap on Enhanced
iSPRINT programme to become early adopters of change.
TRACK 1.4
Smarter Business – The End to End Digital Journey by StarHub
Get insights and learn how your business can embark on an end-to-end
digital journey, from creating a digital ecosystem to improving processes
and operations to engaging your customers from industry experts. Find
out what solutions are available, how to use data analytics and what is
the right digital strategy for your type of business.
DAY 1 PROGRAMME17
AUG 17 AUGUST 2016 (WEDNESDAY)
8.15am Registration & Networking Breakfast
9.15am OPENING CEREMONY
Opening Remarks by Mr Thomas Chua, President, Singapore Chinese Chamber of Commerce & Industry (SCCCI) &
Nominated Member of Parliament
9.30am
–
11.15am
PLENARY I
Future of the SME Landscape: Challenges, Development and Opportunities
Global issues are shaking up the SME landscape in an unpredictable and massive way. How can business leaders rise up to the
increasing challenges, ride on the development wave and seize the new opportunities all at the same time?
What does your business need to keep up with the changing landscape? Find out from the panelists on the kind of skills,
strengths and qualities needed for business leaders to transform their enterprise and stay on top of the competition.
Speakers
Mr Ron Sim, Founder, Chairman and CEO, OSIM International Ltd
Mr Wang Haibo, Founder and Chairman, Beijing Wangku Hutong Information Technology Co Ltd
Mr Hubert Larenaudie, President APAC, Unity Technologies
Moderator
Dr Zhou Zhao Cheng, Assistant Vice President (New Growth), Lianhe Zaobao, Singapore Press Holdings
11.30am
11.45am
9.30am
–
12.30pm
LEADERSHIP WORKSHOP
Influence 247 – Win People Over
Based on her book, Win People Over – 75 Simple and Powerful Ways to Influence Anyone, Karen’s Influence 247 system has
benefited thousands of executives in 13 countries. This session reveals the two pillars of influence that inspire people to become
your champions. Learn how to accelerate the process of influence, enabling you to achieve greater personal and professional
success.
Speaker
Ms Karen Leong, Director, Influence Solutions Pte Ltd
RETAIL WORKSHOP
Is Your Retail Business Model Future Ready for the Impact of Internet of Things (IoT) and Industry 4.0?
In today’s challenging retail environment, retailers are pressured to adopt technology, automation and e-commerce, as
customers find alternative shopping channels which offer greater convenience and varieties. Join this retail workshop to:
1. Understand external challenges like Internet of Things (IoT) and Industry 4.0
2. Understand the Business Model Canvas tool (BMC)
3. Identify potential opportunities and strategies for current as well as future retail business
Trainer
Mr James Fong, Senior Lecturer, Singapore Institute of Retail Studies
MANDARINHALL 404
MANDARINHALL 404
HALL 404
DAY 1 PROGRAMME17
AUG 17 AUGUST 2016 (WEDNESDAY)
ENGLISHRoom 302
ENGLISHRoom 310
ENGLISHRoom 302
ENGLISHRoom 300
Room 301 MANDARIN
Keynote Address
Mr Tharman Shanmugaratnam, Deputy Prime Minister & Coordinating Minister for Economic and Social Policies
Dialogue with the Deputy Prime Minister & Coordinating Minister for Economic and Social Policies
Future-ready SMEs
Panelists
Mr Yeo Hiang Meng, President, The Federation of Merchants’ Associations Singapore
Mr Andrew Tjioe, President, Restaurant Association of Singapore
Mr Ernie Koh, President, Singapore Furniture Industries Council
Moderator
Mr Han Fook Kwang, Editor At Large, The Straits Times
TRACK 1.5
Secrets of Successful Family Businesses:
An International Perspective
How do the next generation successors uphold
the business legacy when they take over? How
do they innovate the business to grow it and
make it relevant in their time? What are some
of the traditions of old that they retain from
one generation to another?
Our panel of international speakers made up
of the next generation successors, will reveal
the secrets behind the success of their family
business.
Speakers
Mr Melvyn Pun, CEO
Yoma Strategic Holdings Ltd
Ms Cindy Goh, Executive Vice President,
Corporate and Operations
Meiban Group Ltd
Datuk Ng Yih Pyng,
Group Managing Director,
Tomei Consolidated Berhad
Mr Yash Poddar, Managing Director
RKBK Ltd
Mr Chong Khai Siang,
Business Development Director
Austin Heights Sdn Bhd
Moderator
Mr Ng Siew Quan, Asia Pacific Leader,
Entrepreneurial and Private Clients,
PwC Singapore
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information
Business Innovation and Technology Transformation
In the new economy driven by the digitalisation wave, businesses can no longer ignore “Innovation” with an impending technology
revolution taking place. Through innovation in technology, management and mindset, businesses can gain new value and sustainable
development for a fresh start. Learn how to kick start your business innovation process and subsequent actions to take. Also, find out
how cloud computing and big data can increase efficiency and to effectively use web communication and crowdsourcing.
Trainer
Dr Ben Jai, Founder & CEO, Hope Bay Technologies Inc
SMART SME MASTERCLASS | 9.30AM - 5.00PM Room 304 MANDARIN
PLENARY II
Innovation in SMEs – Taking the Bold Leap Forward
Today, traditional businesses are daunted by fears of being phased
out of competition quickly and unknowingly. Successful businesses
are taking bold decisions to jump out of the box and advocating
innovation as the essential tool in their strategies, values and beliefs.
In this session, the speakers demonstrate the guts to reinvent their
business as well as the industry, propelling them to become market
leaders. Gain inspiration from them and be spurred to push the
boundaries and explore the unseen potential of your business.
Speakers
Mr Rodney Tang, Managing Director, Royal T Group Pte Ltd
Mr Alan Chua, Executive Director, Concorde Security Pte Ltd
Mr Christopher Ng, CEO, Rigel Technology (S) Pte Ltd
Moderator
Mr Tay Woon Teck, Executive Director, Risk Advisory, RSM
ENGLISHRoom 311 ENGLISHRoom 303
ENGLISHRoom 311
ENGLISHHall 404

4. 9.15am
–
12.30pm
TRACK 2.1
IT 101 for a Smart SME
Join our speakers to find out how Information Technology (IT) is essential to driving
business innovation and growth, to be a smart SME. Learn practical IT solutions
on how to better manage customer relationship, hire & retain staff, leverage on
integrated communications and protect customers’ trust in your business.
Speakers
Mr Chris Yio, Regional Vice President, Salesforce
Mr Johan Tan, CEO, Mitrado Deskera Indonesia, Deskera
Mr Aaron Ang, Director, Partner Management, SAP Asia Pte Ltd
Mr Chong Pow Min, Group Head, Enterprise Products and Solutions, MyRepublic
Ms Susan Loh, ICT Sales Associate Director, Business Sales, Group Enterprise, SingTel
Panel Chairman
Mr Chan Hian Siang, Technology Committee Vice-Chairman,
Singapore Chinese Chamber of Commerce & Industry
TRACK 2.2
What is Big Data?
As the concept of big data sweeps across the globe, it has seen success in many MNCs such as Amazon and Zara. However,
the complexity of “Big Data” has deterred companies from using it, especially the SMEs. What does “Big Data” mean to the
SMEs? How do you know if “Big Data” is useful? How does one use current data to translate into “Big Data”? How does one
prevent oneself from just following the trend and realise the actual utilisation of “Big Data”?
Speaker
Ms Mona Lim, Director, Ascentian Consulting Pte Ltd
12.30pm Networking Lunch
2.00pm
–
5.00pm
DAY 1 PROGRAMME17
AUG 17 AUGUST 2016 (WEDNESDAY)
2.00pm
–
5.00pm
TRACK 1.6
The Rise of FinTech: Making Dollars and Sense
The increasing presence of Financial Technology (FinTech) is changing the way businesses are conducted. Understand how
peer-to-peer lending, crowdfunding and online payment gateways can influence and change your business model and assess if
you should ride on this technology wave.
Speakers
Mr Kelvin Teo, Co-Founder and Director, Funding Societies Pte Ltd
Ms Wendy Sun, Head of Business Development, South East Asia, Alipay.com
Mr Goh Chai Hwee, Vice President, Digital Customer Experience, Internet Channels, Group Channels & Digitalisation,
United Overseas Bank Ltd
Moderator
Mr Jeremy Tan, Chairman, Korvac Holdings Pte Ltd
LEADERSHIP WORKSHOP
Being Solution Focused in a Problem Focused World
How do you help people from being trapped in a sea of
problems and quickly move them to be solution focused?
What if there is a set of techniques that can help a person
master internal resources to effectively solve their own
limitations? You will be learning a powerful model on helping
people quickly focus on what they want and move towards
that direction.
Speaker
Mr Kenneth Kwan, High Performance Strategist,
Deep Impact
STRATEGIC INNOVATION WORKSHOP
Understanding Innovation Capabilities and
Decision-Making Styles of Entrepreneurs
Strategic innovation is key for business success, especially
for SMEs and Startups. This session provides an opportunity
for entrepreneurs to understand their innovation capabilities
and decision-making styles, which will unlock their potential
for breakthrough innovations, and learn how to proactively
implement workable innovation strategies.
Trainer
Dr Boh Wai Fong, Associate Professor,
Nanyang Technological University
ENGLISHRoom 301
DAY 2 PROGRAMME18
AUG 18 AUGUST 2016 (THURSDAY)
8.15am Registration
9.15am
–
12.30pm
BRANDING WORKSHOP
Why Some Brands Grow Faster than Others?
Find out why and how some local brands grow and
internationalise faster than others. Through a practical
sharing based on real case studies, learn how the brands
advanced through understanding their advantage, creating
the brand based on the advantage and finally strengthening
them though innovation.
Trainer
Mr Luke Lim, Founder and CEO, A.S. Louken
LEADERSHIP WORKSHOP
Transformational Thinking – Make Success a Habit
Gain insights into your default mode of thinking, and learn how
a small shift in thinking can lead to big results. International
best-selling author, successful entrepreneur and sought-after
executive coach, Mukul Deva, shares five simple yet powerful
actionable realisations in this thought-provoking session that
enables you to achieve a quantum leap in results.
Speaker
Mr Mukul Deva, Director, Influence Solutions Pte Ltd
DAY 2 PROGRAMME18
AUG 18 AUGUST 2016 (THURSDAY)
Room 310 MANDARIN ENGLISHRoom 303
DigiSense LAB
A Hands-On Best Practice
Practical Guide to Your Digital
Success
Harness the power of digital for
your business and learn how
you can chart your own digital
roadmap to achieve your business
objectives.
From website building to
incorporating eCommerce to
service innovations to social
media, be equipped with in-depth
knowledge in setting up and
optimising your sites, market best
practices in digital marketing and
more.
Whether you are a beginner or
expert user to digital marketing,
you’ll find nuggets of insights to be
adopted for your business in this
interactive and practical session to
hone your digital skills for business.
Trainer
Dr Patrick Chin
Chief Innovator
Clairvoyant Lab
ENGLISHRoom 300
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information
Room 303 MANDARIN
Room 300 MANDARIN
FORUM I
Smart SME: Alert & Agile Towards Disruptive Technology
The survival of business is constantly threatened in this age of digital disruption, as new technologies alter the way
businesses operate. To risk losing market share or being obsolete, SMEs need to keep a vigilant eye on disruptive
technologies, and be agile to incorporate them into your business operations.
Learn from our panel of experts on how to smartly navigate your business on a path of technology disruptions for continued
success.
Speakers
Mr Tan Tong Hai, CEO, StarHub
Dr Raj Thampuran, Managing Director, A*Star
Mr Terry O’Connor, CEO, Courts Asia
Mr Anthony Tan, CEO, Grab
ENGLISHRoom 302SUCCESSFUL ENTREPRENEURS CLINIC
The DNA of Success
What is the formula of success for ultra-successful business leaders like
Sir Richard Branson, Mr Li Ka-shing and Mr Warren Buffet? They possess
several or all of 9 Character traits which make up the DNA of success.
This success clinic will teach you how to replicate the same success and
nurture the 9 character traits like resilience and competitiveness, to generate
significant mindset change and behavioural growth to raise your game to a
whole new level.
Trainer
Mr Christian Chua
International Business Coach
Christian Chua
FORUM II
Innovate with Business Sense
Innovations can radically change the game for business – either promising increased success and profitability or threatening
to go out of business. Therefore, it is essential for SMEs to know why, what and how to innovate, for valued business
transformation and advancement.
Join our panel of industry leaders to learn how to innovate to grow your business, find strategic solutions, discover new
market space and stay ahead of the game.
Speakers
Mr Arindam Som, Head of Consumer Products, BoP Hub Ltd
Mr Rahul Shinghal, General Manager, PayPal Southeast Asia
Mr Harold Lee, Managing Director, xDel Singapore Pte Ltd
Mr Charles Reed Anderson, Vice President, Head of Mobility and IoT, IDC Asia/Pacific
Mr Eric Lew, Executive Director, Wong Fong Industries
Panel Chairman
Mr Kuah Boon Wee, Technology Committee Chairman, Singapore Chinese Chamber of Commerce & Industry
ENGLISHHALL 404
Singapore’s Only SME Event that Transforms Mindsets
to Reinvent Businesses for Future Readiness
Room 311 MANDARIN
Room 301 MANDARIN
ENGLISHHALL 404
Panel Chairman
Mr Andrew Thomas, President (SEA), Ogilvy Public Relations

5. Scan QR code to
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information
DAY 2 PROGRAMME18
AUG 18 AUGUST 2016 (THURSDAY)
Panel Chairman
Mr Law Chee Keong, SIAA EXCO Member
& Partner Sales, Apigee Pte Ltd
Room 302 MANDARIN
Room 301 MANDARIN
Room 303 MANDARIN
TRACK 2.4
Going Social: Utilising Social Media to Boost Business Growth
Social media networks are great and effective resources for businesses of all sizes to boost their brand presence online to
continue engaging with existing customers and capture new markets for business acceleration.
Learn how you can plan a better web presence strategy from our panel of social media experts as they share best
practices and successful case studies of businesses leveraging on social media platforms to grow their business.
Speakers
Ms Isabella Lau, APAC Community Engagement Lead, Facebook
LinkedIn Speaker TBA
Hootsuite Media Speaker TBA
Ms Rika Sharma, General Manager & Head, Social@Ogilvy
Panel Chairman
Mr Daniel Ng, Senior Director, APAC,
Cloudera
ENGLISHRoom 311
ENGLISHRoom 310
DAY 3
INNOVATION INOCULATION TOUR
10.00am - 12.00pm 2.00pm - 5.00pm
A*Star Data Storage Institute (DSI)
Get a good overview of nanofabrication, electrical
testing and failure analysis capabilities offered at DSI
through an interactive lab tour to its well-equipped
facilities. Understand how your business can improve
competitiveness through innovative R&D and
technology adoption.
Fraunhofer IDM Research Centre
Immerse in the world of virtual and augmented reality
as well as interactive digital media at the Centre. See
how technology is used to create smart solutions to
solve real world problems for various industries.
Greendot Café
A “live” case-study learning based on vegetarian fast
casual diner on business design innovation, and how
to formulate and develop concepts and innovations
driven by customer insights for business growth in the
F&B industry.
SIRS Retail Innovation Centre for Enterprise
A one-stop centre that showcases various aspects
of retail technology solutions from operations to
marketing. See how automation and technology can
help retailers enhance business performance and
sustain growth for the future.
TDC@Central | ITE
TDC@Central (Technology Development Centre)
is one of Singapore’s leading multidisciplinary R&D
facilities which is a one-stop resource for SMEs
seeking the possibilities and benefits in product
and systems development, as well as collaborative
technology innovations.
Be inspired, discover and learn how your business too can be
innovative through this Innovation Inoculation Tour to some of
Singapore’s outstanding R&D Centres and enterprises.
Visit www.sccci.org.sg/smeicc for more information on the sites.
3M Customer Technical Centre
Explore the world of 3M innovations and discover the magic of 3M core
technologies, such as abrasives, adhesives and non-wovens. Learn about 3M
innovation ecosystem and engage in interactive demos.
DHL Asia Pacific Innovation Centre
A new Innovation Centre in Singapore set up to provide game-changing
logistics solutions and promote collaborative innovation in the region. See self-
driving vehicles, robotics, Internet of Things and augmented reality at work.
Hesed & Emet
Hesed & Emet (H&E) is a food solutions company that runs a 57,000 square
feet central kitchen facilities on extensive automation and innovative processes,
transforming from a mature business into a future-ready enterprise.
NTU New Media Research Centres
Get to see and learn about the most advanced collections of different
technologies capabilities like virtual reality, interactive digital media, which
provide solutions to endless opportunities.
NUS Advanced Robotics Centre
Find out how the future of robotics can be applied for high impact productivity
and innovation in the industrial ecosystem and improving the quality of our
lives.
Rolls-Royce
Learn from one of the world’s leading manufacturers on how to use technology
to innovate for high-value manufacturing at Rolls-Royce state-of-the-art
Seletar Campus, which manufactures Trent aero engines and wide chord fan
blades.
Singtel Innovation Centre
A showcase of in-flight and aspirational technologies that will impact the
digital transformation journey of nations, companies, and people.
Terms and Conditions:
1. Delegate can only sign up for 1 visit at point of registration. SCCCI will not process multiple selections request.
2. Confirmation for site tour is subject to the host organisation’s selection. A confirmation email with full details will be sent to selected participants.
Selected participants will have to make their own way to the site of visit.
3. SCCCI and host organisations reserve the right to cancel the site tour without notification.
4. Decision on the selection of delegates by host organisation for site tours is final.
19
AUG
19 AUGUST 2016 (FRIDAY)
Chia Yong Yong, Partner, Yusarn Audrey
I have really learnt so much from attending this conference…Government agencies, SMEs,
IT players, professional advisors and workers can and should work together to create an
eco-system to support SMEs and ultimately our industries and workforce.
2.00pm
–
5.00pm
E-COMMERCE WORKSHOP
Boost Your Brand with Innovative E-commerce Strategies
The Internet is part of a customer journey, whether the business model is
B2B or B2C. Some customers do their research online, while others prefer
to make their purchase online.
Discover trends and innovation in e-Commerce to compete on a local, and
global scale. Also learn to maximise reach and accelerate growth.
Trainer
Mr Derick Ng, CEO & Co-founder, Clickr Media
SOCIAL MEDIA WORKSHOP
Connect, Convince, Convert – The Power of Social Media Influencers
Influencer Marketing is about conveying your key messages – awareness
creation, branding, or continued engagement – through people of
influence within the social media sphere by co-creating content relevant
to your target audience.
Learn who to connect with, how to co-create content and run an effective
influencer marketing campaign and how to measure the outcomes.
Speaker
Mr Andrew Chow, Founder, Ideas & Concepts
HUMAN CAPITAL WORKSHOP
Integration of Gen Y into Your Workforce
A multi-generational workforce is a common sight in companies nowadays. It brings forth new challenges due to differences
of the Baby Boomers, Gen X and Gen Y. With more Gen Y joining the workforce, companies need to relook at their
communication and management strategies.
Find out how you can effectively harness the potential of the Gen Y and integrate their capabilities into your workforce.
Speaker
Ms Kew Lee Teng, Trainer, Tribe Builder, Solution Architect, Charisma Academy
TRACK 2.3
Collaborate & Accelerate Your Business Innovation Journey
Innovation is the key driver for new business revenue and process optimisation. Join our industry partners as they share some
of the latest technology available in areas like automation, robotics, interactive digital media (IDM) and process efficiency for
SMEs to adopt.
Speakers
Prof Lawrence Wong, Deputy Director, Interactive and Digital Media Institute,
National University of Singapore
Dr Lee Teck Kheng, Director, TDC@ITE
Mr Andrew Hodges, Chief Strategy Officer, SRA Information Technology
Mr Ken Chuang, CEO, Crowd Ventures Pte Ltd
Mr Felix Tan, Managing Director, The Finlab
LEADERSHIP WORKSHOP
The Innovative Leadership Workshop
Innovation for business is no longer an option
but a must-do to future-proof the business.
Embark on a business innovation journey as
you learn hands-on how to systematically
invent, design and implement innovation
successfully.
Be it product and service innovation, process
innovation, marketing innovation, business
model innovation or simply getting fresh and
new perspectives on how to transform your
business into a smart SME, this workshop will
get you started immediately with patented
methodology and an array of design and
innovation techniques.
Trainer
Mr Fredrick Liau
Chief Innovator
Beta Movement
ENGLISHRoom 300

6. Visit our Exhibiting Solutions Providers and Government Pavilion to find out about the latest promotions, new grants and special SME-bundled deals!
欢迎与我们的参展商联系交流！了解专为您提供的中小企业捆绑销售特惠产品和服务！
SPEAKERS NOT TO BE MISSED
大会主讲嘉宾
An exciting line-up of best-in-class local and international speakers to
broaden your horizons, enhance capabilities and competitiveness, to impact
industry transformations for a future-ready enterprise and human capital.
海内外主讲嘉宾阵容强大，重磅出击！为与会代表拓宽视野，提高发
展能力和竞争力，加速升级转型，为面向未来经济做好充足准备！
翟本乔博士
Dr Ben Jai
Founder & CEO
Hope Bay Technologies Inc
Mr Eric Lew
Executive Director
Wong Fong Industries
Mr Charles Reed Anderson
Vice-President,
Head of Mobility and IoT
IDC Asia/ Pacific
张凯文
Mr Kelvin Teo
Co-Founder and Director
Funding Societies Pte Ltd
沈财富先生
Mr Ron Sim
Founder, Chairman and CEO
OSIM International Ltd
莫惠钫博士
Dr Boh Wai Fong
Associate Professor
Nanyang Technological
University
Mr Anthony Tan
CEO
Grab
smeicc@sccci.org.sgwww.sccci.org.sg/smeicc 6337 8381 www.facebook.com/smeicc twitter.com/sme_icc
Mr Terry O’Connor
CEO
Courts Asia
黄印成先生
Mr Christopher Ng
CEO
Rigel Technology (S) Pte Ltd
Ms Deborah Elms
Executive Director
Asian Trade Centre
SMART SMEs: INNOVATE. COLLABORATE. ACCELERATE.
智慧型中小企业: 价值创新. 协作共赢. 增速升级.
And many more distinguished speakers…
还有更多特邀演讲嘉宾...
Datuk Ng Yih Pyng
Group Managing Director
Tomei Consolidated Berhad
Mr Melvyn Pun
CEO
Yoma Strategic
Holdings Ltd
Government Partners: Agency for Science, Technology and Research (A*STAR) • Central Provident Fund Board • IDA Singapore • IE Singapore • IPOS | IP ValueLab • JTC Corporation • Ministry of Defence • Singapore Corporation of Rehabilitative Enterprises • Singapore Workforce Development
Agency • SPRING Singapore • Workplace Safety & Health Council • Technology Development Centre (ITE College Central) • Nanyang Polytechnic Exhibiting Partners: 361 Degree Consultancy Pte Ltd • A2000 Solutions Pte Ltd • Acer Computer Singapore Pte Ltd • ALC Technologies Pte Ltd
• Ascendas-Singbridge Pte Ltd • ASCM Sales Pte Ltd • BDO LLP • Bibby Financial Services (Singapore) Pte Ltd • Blue Ocean Systems Pte Ltd • Brother International Singapore Pte Ltd • CIMB Bank Berhad • Conversant Solutions Pte Ltd • CPA Connects | OIG International Pte Ltd • DBS SME
Banking • DESKERA • Dodoca Information Technology (S) Pte Ltd • Enable Business Pte Ltd • Fraunhofer IDM@NTU • Frontier e-HR Pte Ltd • Funding Societies Pte Ltd • Genesis Networks Pte Ltd • Global Projects Services Pte Ltd • Go Biz Link Pte Ltd • Gobuylah Group Pte Ltd • Gremio
Capital Pte. Ltd. • Hong Leong Finance Ltd • IG Asia Pte Ltd • Inecom Pte Ltd • Italian Chamber of Commerce in Singapore • KYC Group • Lenovo • LHN Limited • LJ Vernus Pte Ltd • M1 Limited • McCoy Bespoke Ptd Ltd • MEDs Technologies Pte Ltd • MyRepublic • Netiquette Software
Pte Ltd • OCBC Bank • OCi System Pte Ltd • OKI • Orcadesign Consultants Limited • PacificLight Energy Pte Ltd • Print-IQ Singapore Pte Ltd • Reciprocus International Pte Ltd • Rockbell Int’l Software Pte Ltd • Runnex Systems Pte Ltd • Sage Software Asia Pte Ltd • Salesforce • SAP Asia Pte Ltd
• Singapore National Employers Federation • Singapore Post Limited • Singapore Telecommunications Limited • SLP International Property Consultants Pte Ltd • SMART OFFIZ LLP • SME Centre@SCCCI • Solution Details Pte Ltd • StarHub Ltd • Stone Forest group • Synergix Technologies Pte Ltd
• Taipei Representative Office in Singapore • TalariaX Pte Ltd • Tigernix Pte Ltd • Tuas Power Supply Pte Ltd • United Overseas Bank Ltd • Winapp Solutions Pte Ltd
Mr Harold Lee
Managing Director
xDel Singapore Pte Ltd
For real-time information
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SMEICC Mobile App from
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移动软件应用程序
蔡瑞庆先生
Mr Alan Chua
Executive Director
Concorde Security Pte Ltd
王海波先生
Mr Wang Haibo
Founder & Chairman
Beijing Wangku Hutong
Information Technology Co Ltd
郑振良先生
Mr Rodney Tang
Managing Director
Royal T Group Pte Ltd

7. 2.00pm
–
5.00pm
座谈会2.3
为您的企业创新之旅加强合作、增速升级！
增值业务转型带来收入增长和提升流程优化能力，创
新是主要的驱动力。参加本次会议，与行业合作伙伴
共享可供中小企业采用的措施，如自动化、机器人、
互动数字媒体(IDM)等提升流程效率的最新科技。
主讲嘉宾
新加坡国立大学互动与数字媒体研究所副所长
黄惠忠教授
新加坡工艺教育局科技发展署长李德庆博士
SRA Information Technology首席策略官
Andrew Hodges先生
众启私人有限公司执行总裁 圣杰先生
The Finlab常务董事陈奕君先生
会议主持
Apigee Pte Ltd销售合伙人罗志强先生
座谈会2.4
走向社交平台：利用社交媒体来提升业务增长
社交媒体带来的威力无比巨大。不同类型和规模的企业都可善加利用社交媒体网络这一有效资源来提高品牌在线
上的认知度，与现有客户持续进行日常互动并发掘更多新市场，进一步加速业务增长。
此项会议将呈献企业善加利用社交媒体来发展业务的最佳实践和成功案例，与会者有机会从多名社交媒体专家身
上学习到如何更好地计划设立有效网站的策略。
主讲嘉宾
面簿亚太区社区参与主管Isabella Lau女士
领英代表
Hootsuite Media Inc代表
Social@Ogilvy总经理及主任Rika Sharma女士
Scan QR code to
access the latest
information
18
AUG
第二天议程
2016年8月18日（星期四）
电子商务工作坊
通过创新模式的电子商务战略强化品牌形象
互联网是客户旅程的一部分，商业模式是B2B还是
B2C？一些客户的目的是在网上作调研，而另一些
客户则是进行在线购买。因此，企业需要关注的是
客户的整个旅程，而不仅仅是目的地。
参会者将可了解电子商务的最新发展趋势和创新模
式，以便在本地和环球市场参与竞争。同时了解创
新模式的电子商务战略如何最大限度地发挥影响
力，协助企业加速增长。
导师
Clickr Media
总裁及联合创办人黄伟强先生
会议主持
Cloudera亚太区高级主任伍长辉先生
人力资本工作坊
赢得Y世代员工的青睐 - 如何吸引合适的 Y 世代加入您的团队
当婴儿潮一代、X 世代和 Y 世代碰撞在一起会擦出怎样的火花?随着人们平均寿命的延长，跨世代工作团队在
现今的职场非常普及。差异性大、需求也不同的跨世代工作团队，为企业带来了全新的挑战。尤其是 Y 世代
的崛起，更对职场上的沟通及管理模式产生一定的冲击。
主讲嘉宾将与参会者分享种种课题，协助您了解 Y 世代员工的特性并赢得他们的信任，有效地打造您的 Y 世
代团队。
主讲嘉宾
克瑞斯学院导师
丘丽婷女士
310室 英语
311室 英语
302室 华语
303室 华语
新增项目!
体验创新之旅
10.00am - 12.00pm 2.00pm - 5.00pm
新加坡科技局（A＊
Star）数据存储研究院
（DSI）
通过互动实验室导览，认识存储研究院（DSI）顶
尖的科研设施和设备，包括纳米加工、电气测试和
故障分析能力。参加代表将了解如何与DSI开展合
作，通过创新研发和技术能力来提高竞争力。
弗劳恩霍夫南大互动数码媒体研究所
研究所着重推广互动数码媒体应用研究与商业化的
机会，包括虚拟实境、扩增实境等方面的研究。参
加代表将见识如何利用科技来创建智能解决方案，
帮助各行业解决实境问题。
Greendot Café
以素食快速休闲餐厅设计为业务创造新的价值，一
个“活生生”的案例研究让参加者学习如何制定和
发展以客户为导向的创新理念，促进业务增长。
零售创新中心（RICE）
零售创新中心是本地首个为零售业者提供一站式服
务的机构。中心展示各种新颖的技术和解决方案，
协助零售业者利用自动化和科技来提高生产力与服
务水平，从而推动业绩增长和可持续发展。
TDC@Central | ITE
TDC@Central（技术开发中心）是新加坡领先的
综合研发机构之一，它帮助中小企业进行新产品和
系统开发，并与企业联手合作进行技术创新，提供
一站式资源 。
参观本地卓越的研发中心和企业，让您了解并发现如何通
过此行激发业务的创新能力！
预知更多详情，请浏览www.sccci.org.sg/smeicc。
参加条款与细则：
1. 每名代表仅限登记一项参访活动。登记多项活动的申请将不予受理。
2. 有关参访机构将对申请者进行遴选。一经确认，主办机构将通过电子邮件发出确认录取并通知参访活动详情。参加代表须于指定日期、时间和地点
自行前往参访机构。
3. 新加坡中华总商会和接待机构有权取消参访活动，恕不另行通知。
4. 此项活动的参访代表是经由参访机构遴选，其录取决定是最终的。
3M 客服技术中心
探索3M的创新世界并发现3M的核心技术，如研磨材料、粘胶剂及无纺布的组
合等独特科技如何走进人们生活。参加代表将可了解3M的创新生态系统，并
参与互动演示。
DHL新加坡亚太创新中心
国际物流巨擘DHL在新加坡成立的亚太创新中心，展示了未来可应用在物流行
业的创新技术和解决方案，包括递送紧急物品的无人机、物联网技术的机器对
机器感测器，以及无人接驳车提高运输效率。
Hesed & Emet
Hesed & Emet（H&E）是一家食品解决方案公司。在参观57,000平方英尺的
中央厨房设施时，代表们将有机会目睹全面自动化和创新工艺的运作方式，了
解如何从一个成熟的企业转化成做好来准备的企业。
南洋理工大学新媒体研究中心
参观并了解最先进的各种不同新媒体科技功能，如虚拟实境、交互数字媒体，
其所提供的解决方案将带来无尽的发展机会。
先进机器人技术中心
见识如何在工业生态系统上利用未来机器人技术来提高生产力和创新能力，并
改进生活素质。
劳斯莱斯
参访在实里达产业园区（Seletar Campus）的全球领先飞机发动机制造商劳斯
莱斯（Rolls-Royce），在产业园，公司不仅负责引擎组装和测试、培训、研
发方面的活动，也是该公司的钛合金宽弦扇叶片制造基地。参观活动将让参加
代表了解如何使用技术来创造高端高附加值产品与服务。
新电信创新中心
一个展示飞行和励志技术，影响国家、企业和人民的数字化转型之旅。
19
AUG
2016年8月19日（星期五）
立即上网报名 www.sccci.org.sg/smeicc 索取免费入场证！

8. 8.15am 入场登记
9.15am
–
12.30pm
座谈会 2.1
智慧型中小企业的资讯科技(IT)101
向主讲嘉宾学习资讯科技(IT)对中小企业转型升级的重要
性，以及它如何驱动业务创新和增长。学习如何利用务实
的IT解决方案更好地管理客户关系、招聘和留住员工，善用
综合集成通信，及保护客户数据以赢取信赖。
主讲嘉宾
Salesforce 区域副总裁姚会师先生
可云软印尼市场负责人陈永汉先生
SAP Asia Pte Ltd 伙伴管理董事长洪文德先生
MyRepublic 企业与解决方案组主管张堡铭先生
新电信集团企业营业部信息和通信技术销售副总监
罗珊珊女士
成功企业家诊所
成功的遗传因子
最杰出的企业精英如里查·布兰森爵士、李嘉诚先生和沃
伦·巴菲特先生，他们的成功秘方究竟是什么？他们是否
有“九型人格”中的多个或全部特征组成了成功的遗传
因子？
成功诊所将教导您如何复制同样的成功，培育“九型人
格”中的应变能力和竞争力，引发重大的思维转变和行为
成长，把成功策略提升至一个全新的水平。
导师
Christian Chua国际商业培训师蔡添锭先生
第一天议程17
AUG 2016年8月17日（星期三）
第二天议程18
AUG 2016年8月18日（星期四）
论坛（一）
智慧型中小企业： 面向颠覆性科技创新的应对战略
数字时代的颠覆性创新不断威胁企业的生存，新技术的广泛使用迅速改变了企业的经营方式。为避免被淘汰出
局，中小企业需要时刻对颠覆性科技创新保持警觉并顺应变革，敏捷地调整企业的营运方向。
本次论坛的科技行业专家和商业领袖将和与会者分享如何在颠覆性科技创新的道路上，明智地为企业制定可持续
发展的有效战略。
主讲嘉宾
星和集团总裁陈东海先生
新加坡科技研究局董事经理Raj Thampuran博士
阁室亚洲总裁Terry O’Connor先生
Grab总裁陈炳耀先生
论坛主席
奥美公共关系国际集团
总裁(东南亚)Andrew Thomas先生
9.15am
–
12.30pm
领导能力工作坊
转型思考 - 把成功当成是一种习惯
此项会议让您洞察思维的设定模式，了解一个思维上
的小转变将引发重大结果出现的重要性。成功的企业
家、国际畅销书作家兼著名执行导师穆库尔德瓦将分享
五个简单但功能强大并可实际操作的方法，让与会者获
得启发，掌握在日常生活和工作中作出重大积极改变的
策略。
主讲嘉宾
Influence Solutions Pte Ltd董事穆库尔德瓦先生
座谈会2.2
什么是「大数据」？
随着“大数据”概念横扫全球，目前已经有许多跨国公
司如亚马逊和Zara等成功地采用了“大数据”技术。
然而，“大数据”的复杂性却妨碍了企业，特别是中小
企业成为数据驱动型企业。对中小企业而言，究竟什么
是“大数据”？怎么知道“大数据”对企业真的有用？
如何将当前使用的数据转化为“大数据”？怎样防止自
己盲目跟风，并清楚地了解“大数据”的实用价值？主
讲嘉宾将逐一为参会者解答。
主讲嘉宾
盛宣咨询有限公司董事林日美女士
数字网络学习实验室
动手体验成功数字化运作的最佳实践指南
企业要充分发挥数字技术的最大威力，并了解如何绘制企
业本身的数字化路线图，以便在不断变化的经济形势下精
益求精，实现商业目标。
出席者可以了解从网站建设，到整合电子商务，到服务创
新，到社交媒体等数字化技术，以及如何制定和优化企业
网站、数码市场的最佳营销实践等方面的深层知识。无论
是初学者或是数字营销的专家用户，通过此项互动活动可
深入了解、掌握并使用企业所需要的数字技能。
导师
Clairvoyant Lab首席创新总监甄瑞昌博士
12.30pm 午餐交流
2.00pm
–
5.00pm
社交媒体工作访
社交媒体影响者：不容忽视的巨大力量
影响者营销是透过“关键性影响者”与潜在客户建立联
系并形成持续的影响力。“影响者”通过他们的影响力
在社交媒体上创造口碑、放大品牌效应，或不断地为潜
在客户提供参与经验。
此工作坊让参加者了解如何识别并确定相关的影响者，
如何共同创建内容及运行有效的影响者营销活动，以及
如何评估目标和应变计划。
主讲嘉宾
Ideas & Concepts创办人周国华先生
领导能力工作坊
创新领导力
面向未来新经济，企业创新势在必行，别无选择！企业踏
上创新之旅，需要有系统地提升动手实践能力，激发创新
思维和优化设计，成功地实施创新战略。
无论是产品创新、服务创新、工艺创新、营销创新、商业
模式创新的专利方法、系列设计和创新技术，或是如何转
型为智慧型中小企业的新观点等，与会者都可以在本次工
作坊上一一寻获。
导师
Beta Movement首席创新总监廖顺德先生
18
AUG
Scan QR code to
access the latest
information
第二天议程
2016年8月18日（星期四）
品牌工作坊
为什么有些品牌的增长速度远超其他品牌？
一些本地品牌的增长和国际化发展的速度远超其他品
牌，是什么原因，以什么方式促成了这种成果？主讲
嘉宾根据实际的案例研究为参会者分析如何充分了解
并发挥自身优势来推进品牌建设，加强创新为品牌注
入竞争优势。
导师
A.S. Louken
创办人及总裁林昌泉先生
论坛（二）
商业意识与创新价值
创新将从根本上改变原有的商业游戏规则 － 无论是增加成功的胜算、提高盈利能力或是受竞争威胁努力求存。中
小企业要实现价值提升和业务转型并有所超越，清楚了解什么是创新、为何要创新以及如何创新至关重要。
参加论坛的行业领袖将和与会者共同探讨如何培养企业的创新思维，制定创新战略方案来拓展业务，探索新的市
场空间，从而保持领先地位，立于不败之地。
主讲嘉宾
BoP Hub Ltd客户产品主任Arindam Som先生
PayPal Southeast Asia总经理Rahul Shinghal先生
七德新加坡私人有限公司创办人 、董事长李志明先生
IDC Asia/Pacific 副总裁，移动及物联网部门主管Charles Reed Anderson先生
黄芳工业私人有限公司执行总监刘振荣先生
300室 英语
300室 英语
303室 英语
302室 英语
404展厅 英语
404展厅 英语
301室 华语
301室 华语
310室 华语
311室 华语
新加坡唯一中小企业专属大型商业活动，
旨为更新企业的思维方式，为重塑未来商业模式做好准备
2.00pm
–
5.00pm
座谈会1.6
金融科技的崛起： 翻转金融 再创价值
金融科技如雨后春笋般迅速崛起，对企业的运行模式产生了根本性影响。了解网络借贷理财、众筹和在线支付如何
影响和改变企业的商业模式，并评估企业是否应追赶下一波科技浪潮，迎向新经济！
主讲嘉宾
Funding Societies Pte Ltd创始人兼总裁张凯文先生
支付宝业务拓展总监孙雯女士
大华银行数码客户体验互联网管理部集团渠道及数码策略副总裁吴才辉先生
绩效工作坊
焦点解决：如何建构有效解决方案
当人们面对无法完全解决的问题时，解决重点应让当事人
意识到自己要做出快速的改变，并进一步思考有积极意义
的解决方案。究竟有怎样的一套技术，可以有效地解决当
事人自身的局限性并利用其资源来防止问题的再次出现，
或者使情况变得更好？本次会议让与会者学习如何以焦点
解决模式建立具体可行的正向目标，真正地去解决问题。
主讲嘉宾
Deep Impact激励团队策略师关德威先生
策略创新工作坊
解密企业家的创新能力和决策模式
战略创新对于中小企业和初创企业的成功和发展至关重
要。通过两个关联的环节， 以互动来帮助本地中小企业
和初创企业深入了解自己的创新能力和决策偏好，释放自
身创新潜能，学习提升企业创新能力的基本技巧，从而将
公司变成充满动力的创新源头。通过现场互动，帮助企业
家了解自己，并参考本地企业家的创新程度与决策模式。
通过指导，帮助企业家了解商业决策如何影响其公司的创
新绩效。企业家也会学到一套探索与开拓的技巧，帮助他
们主动出击，实行切实可行的创新战略。
导师
南洋理工大学副教授莫惠钫博士
301室 英语 300室 华语
303室 华语
会议主持
光发控股私人有限公司
主席陈光龙先生
论坛主席
新加坡中华总商会
科技委员会主席柯文伟先生

9. 8.15am 入场登记及早餐交流
9.15am 大会开幕典礼
新加坡中华总商会会长、官委议员蔡其生先生致开幕辞
9.30am
–
11.15am
11.30am
11.45am
9.30am
–
12.30pm
零售业工作坊
构建新一代零售营运模式以应对物联网(IoT)和工业4.0带来的冲击
在当今充满挑战的零售环境下，零售商必须采用科技、自动化和电子商务，为消费者的多渠道购物行为提供更大的
便利。面对与日俱增的经营压力，正是零售商探讨新型营运模式的大好机会。
参加此项工作坊的好处：
1. 了解来自物联网(IoT)和工业4.0的外部挑战对零售业格局的影响
2. 了解如何透过商业模式图(BMC)画出创新商业模式
3. 确定潜在的机会和目前的经营策略，以及未来零售业务的前景
导师
新加坡零售管理学院高级讲师冯俊汉先生
座谈会 1.1
亚细安经济共同体 vs 跨太平洋伙伴关系协定vs 一带一路
亚细安经济共同体(AEC)于2015年12月31日开始生效，跨太平洋伙伴关系协定(TPP)取得了实质性突破，中国提出
“一带一路”(OBOR)的倡议，这些国际合作对我国的未来经济有何影响？国际贸易互联互通，能否为中小企业带来
更多的机遇、挑战或威胁？
参加研讨的专家将和与会者分享并探讨本地企业在区域内贸易与投资，进行互联互通所面对的挑战和机遇。
主讲嘉宾
Globalab Pte Ltd董事Maler Vilee女士
亚细安贸易中心执行主任Deborah Elms女士
德勤风险咨询亚太区域风险咨询总经理 超雄博士
会议主持
新加坡立杰律师事务所公司和非诉讼业务部，区域主管谢锦发先生
9.30am
–
12.30pm
领导能力工作坊
《说服人们》- 影响他人的247方略
梁佩仪的著作《说服人们》一书中有247种影响他
人的方略，让十三个国家多达上千名执行人员获
益。她将在现场和与会者分享使用简单可行的方式
建立自己的信誉，赢取他人的尊重。与会者将可学
习到说服和影响他人的技巧，在个人和事业上获得
更大的成功。
主讲嘉宾
Influence Solutions Pte Ltd董事梁佩仪女士
座谈会1.2
与政府携手合作 促进企业能力发展
新加坡正朝向SG100前进，本地企业需要和国家齐心并肩一起迈向具有创造价值的未来经济。来自多个部门的主讲
嘉宾将为与会者讲解如何与政府携手合作，推动创新促进业务转型，将企业带上新平台。
主讲嘉宾
国际企业发展局企业服务处副处长汤皓云先生
新加坡劳动力发展局企业计划署署长Doris Kuek女士
工作场所安全与卫生理事会高级经理李建霖先生
新加坡中央公积金局扩展与伙伴关系副署长 雪 女士
新加坡复员技训企业管理局更生主管Juliana Abdul Khalik女士
12.30pm 午餐交流
2.00pm
–
5.00pm
座谈会1.3
由iDA呈献
智能技术助力中小企业提升竞争力
我国致力打造成智慧国，积极推动中小企业运用智能技
术以提升竞争力，加速增长和提高生产力，强化发展新
优势。参加总商会合作伙伴IDA专场座谈会，了解更多关
于转型升级的智能技术，以及中小企业如何率先利用资
信综合资金辅助加强计划（Enhanced iSPRINT）成为转
型先锋。
座谈会 1.4
由星和呈献
精明企业－终端到终端的数码之旅
深入了解并学习企业如何迈向终端到终端的数字化转型之
路，从创建新的数字生态系统，到优化流程和提升操作效
率，以及善用资源通过行业专家和客户取得联系。参会者
将找到可行的解决方案，如何利用数据分析，以及采用哪
些适合本身业务类型的数字化战略。
座谈会1.5
从国际视角看家族企业的成功秘诀
当新一代接班人接手家族生意时如何延续传统业务？家族企业接班人如何创新业务，与时并进引领新经济？哪些值得保留
的传统可以薪火相传，延续至下一代？来自不同国家的新一代接班人将为您揭示其家族企业成功背后的秘密。
主讲嘉宾
Yoma Strategic Holdings Ltd 总裁潘嗣桐先生
铭板集团私人有限公司执行副总裁吴素 女士
多美集团董事总经理拿督吴逸平
RKBK Ltd董事经理Yash Poddar先生
和丽园商业发展主任张凯翔先生
第一天议程17
AUG 2016年8月17日（星期三）
MANDARINHALL 404
HALL 404
17
AUG
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第一天议程
2016年8月17日（星期三）
专题研讨会（一）
未来中小企业前景：挑战、发展和机遇
大规模和不可预测的全球性问题冲击、撼动了中小企业的前景。企业领导如何克服日益剧增的挑战？如何在未来经
济浪潮中谋求发展的同时，也抓住新的机遇？
为何企业的业务需要紧跟不断变化和发展前景的步伐？与会者可以从主讲嘉宾身上发现企业转型时，领导应具有的
技能、强项和才能，带领企业保持竞争优势。
主讲嘉宾
傲胜国际控股公司创办人、主席兼总裁沈财富先生
北京网库互通信息技术有限公司董事长王海波先生
优美缔有限公司亚洲区总裁Hubert Larenaudie先生
主题演讲
我国副总理兼经济与社会政策统筹部长尚达曼先生
与副总理兼经济与社会政策统筹部长尚达曼先生对话
迈向未来成功的中小企业
讨论成员
新加坡全国商联总会会长杨向明先生
新加坡餐饮业协会会长周家萌先生
新加坡家具工业理事会会长许志恩先生
领导能力工作坊
从冠军运动员身上学习高绩效策略
高绩效的冠军运动员和成功的企业业务主管有什么共同之
处？这两组精英人士采用了同一种心理策略，以便能够在
极大的压力下持续保持高效率和高水准的表现。
互动性的工作坊让学员从一群顶尖的运动员身上学习适用
于工作或职业生涯的心理韧性策略，包括：
·有效的思维策略
·塑造卓越愿景的技术
导师
Performance Leadership Pte Ltd
董事陈则铭先生
专题研讨会（二）
中小企业创新发展 - 大胆突破 勇于超越
当今世界竞争日趋激烈，传统企业常常担心会在不知不觉之中被迅速淘汰出局。成功的企业应当以大胆、果断的行
动，跳出传统思维的桎梏，推崇创新与智能，培养正确的价值观，坚持信念，并以此作为企业转型的重要工具。
在研讨会上，主讲嘉宾将展现重塑本身业务格局和带动行业发展的魄力与心智，并因此成为市场竞争的佼佼者。与
会者可从中获得灵感，突破框架和界限，释放无限的潜能，全面提升企业的创新能力。
主讲嘉宾
Royal T Group Pte Ltd执行董事郑振良先生
协和保安私人有限公司执行董事蔡瑞庆先生
锐佳科技（新加坡）有限公司首席执行员黄印成先生
会议主持
RSM风险咨询服务执行董事戴恩德先生
会议主持
普华永道新加坡亚太企业家客户部合伙人吴绍均先生
会议主持
普华永道新加坡私人有限公司
合伙人李柯龙先生
404展厅 华语
404展厅 华语
301室 华语
企业创新与科技变革
在数字化和互联网驱动的新经济环境下，新一轮科技变革蓄势待发，“创新”已经成为今日企业界的主要话题。企业需要
站在全新的起点通过科技创新、管理创新、思维创新，促进企业创新增值并持续发展。来自台湾的科技达人翟本乔博士和
参会代表分享到底怎样才能创新？创新之后又如何？企业如何利用云端运算和大数据来增加运作效率，以及善加利用网路
沟通与群众智慧。
导师
台湾和沛科技股份有限公司创办人暨总经理翟本乔博士
智慧企业大师班 | 9.30AM - 5.00PM 304室 华语
300室 英语
310室 英语
311室 英语
302室 英语
302室 英语
303室 英语
404展厅 英语
311室 英语
会议主持
新加坡报业控股联合早报新兴业务
助理副总裁周兆呈博士
·强力思维的过程
·身心调节术
会议主持
海峡时报特约编辑韩福光先生

10. 为帮助中小企业走上全面的业务转型之旅，新加坡中华总商会和业界领袖及科技研究所合作，
特为本地中小企业组织创新之旅实地参访活动，让参加者亲眼目睹并了解在不同领域里，
创新技术实际应用的第一手体验和信息。
创新之旅将通过实地导览参观厂房设施，让参加者见证如何善加应用以创新驱动加速业务转型的新
技术，并将此行所吸收的新知识运用在自身业务上。
新增项目! 体验创新之旅 新
协作共赢
智慧型中小企业:
价值创新. 协作共赢. 增速升级.
经济引擎的不断变化和科学技术的快速发展使得当今的全球商业环境充满变
数和竞争。在无法预测未来的情况下，企业要做好充分的准备，接受各种突
如其来的变化、冲击和挑战。
在复杂多变的商业环境中，企业经营成本上升逐渐成为商家关注的焦点，到
海外发展也会面对挑战，中小企业的当务之急是成为智慧型中小企业，勇敢
地迎向新世界。
在新的经济环境下，企业不仅要以独特的运作方式占领市场，也要想方设法
地把握顾客的心理和需求。企业需要具备一定的应变能力迎接挑战，以便获
得成功并达到可持续发展。
通过坚持不懈地创新来创造价值，
善用科技，结合新的潮流趋势开发新产品、新服务或新流程，
以保持业务相关性和竞争力。
在企业内部与外部进行广泛合作，
对资源进行优化整合，进一步拓展市场空间。
快速升级，
寻求业务的稳健发展。
增速升级
2016年8月17日
尚达曼副总理主题演讲及对话会
与我国副总理兼经济与社会政策统筹部长尚达曼先生对话，探讨中小企业如何为未来发展做好准备。
中国第三大B2B电子商务交易平台
在全球网购销售排行榜上，中国成为全球最大的电子商务市场。向中国第三大B2B电子商务交易平
台“中国网库”学习如何运用跨境电子商务来开拓中国和国际市场。
国际家族企业
与来自本地、马来西亚、缅甸和印度的家族企业接班人交流，多重视野聚焦家族企业的传承课题，
了解在实现家族企业顺利交接成功的同时，如何保持企业可持续发展能力。
科技领先 创新无限
由本地和台湾专家主持的大师班和工作坊将传授企业如何培育创新文化，以及激发员工
的创新思维。
亚细安经济共同体 vs 跨太平洋伙伴关系协定vs一带一路
国际贸易互联互通，对新加坡的未来经济有何影响？能否为中小企业带来更多的机遇、
挑战或威胁？
2016年8月18日
应对颠覆性科技创新
在数字化革命时代，新技术的广泛使用对企业来说究竟是颠覆性创新还是创新的解决良方？科技行
业专家和商业领袖将分享如何成功利用科技引领创新，明智地为企业制定可持续发展的有效战略。
#您知道我是谁吗 #DYKWIM #社交媒体的威力
您的目标受众认识您的公司吗？您知道不同社交媒体平台的特色吗？您知道社交媒体影响者如何能
帮助您联系目标受众吗？大会的社交媒体专家小组成员将一一为您解答！
关于大数据和物联网的一切
了解什么是大数据，数据分析和物联网（IoT）的一切，以及中小企业如何使用大数据和物联网技术
来推动业务创新。
跳出思维的局限
打破思维定势，培养创新思维，应用焦点解决模式，成为一个创新领导者。参加一系列由国际导师
主持的工作坊，学习如何打开思维，跳出局限，进而开阔眼界，增强创新能力！
大
会
内
容
2016年8月19日
一站式政府服务平台 @中小企业博览会
方便参加代表在同一屋檐下，一站式查找最新的政府津贴
与援助计划配套，以协助企业进行业务转型、技能开发、
加强竞争力并持续发展。
智能科技“展示与讲述”专场
现场示范和讲解最新与最先进技术的解决方
案，为促进中小企业业务创新和提高生产力
做好准备。
数字化企业走廊
鼓励和引导企业如何转型成为智慧型中小企业。现场专家将根据
您的公司业务类型，免费提供咨询，引导企业如何开发正确的数
字生态系统，以及可供选择的多种数字商业解决方案。您将由此
开始启动数字化企业之旅！
价值创新
立即上网报名 www.sccci.org.sg/smeicc
索取免费入场证！

11. Organised by:
Co-organised by: Supported by:
价值创新
协作共赢
增速升级
智慧型中小企业:
2016年8月17-18日
新达城新加坡国际会议展览中心
404 - 406展览厅