https://digimarconsouth.com

1. CONFERENCE GUIDE
HOUSTON ~ JUNE 6 – 7, 2018

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Imagine if you could align your brand and engage
your consumers with the number one activity
they perform online multiple times a day
before arriving at your site, when they leave
and hundreds of times between visits
Well, Now You Can!
Welcome to a New Generation of Branded Search
searchexperiences.com

3. WELCOME!
TABLE OF CONTENTS
© 2018 DigiMarCon, LLC. All rights reserved. DigiMarCon and DigiMarCon South are either
registered trademarks or trademarks of DigiMarCon, LLC., in the United States and/or other
countries The names of actual companies and products mentioned herein may be the trademarks of
their respective owners. This document is for informational purposes only. DIGIMARCON MAKES NO
WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
Welcome .................................................................. 5
Need-to-Know Info .............................................. 6
Conference Services ............................................ 7
Conference Map ................................................. 12
Networking Opportunities ............................. 13
Agenda at a Glance ........................................... 14
Full Agenda .......................................................... 15
Host ........................................................................ 21
Speakers ................................................................ 22
Sponsors / Partners ........................................... 26
Explore Houston ................................................. 28
Stay Connected................................................... 30

5. WELCOME!
5
Welcome to DigiMarCon South 2018
one of the premiere digital marketing conferences of the year!
As a marketing professional, you are already aware that digital platforms are transforming
marketing. Executives across every industry are eagerly seeking insights into current
best practices as well as guidance and direction in how to maximize exposure in today’s
competitive online environment. That is where we – digital marketing professionals –
come in. We are asked to provide these business leaders with insights into
communication platforms that are seemingly in constant states of change.
That is why our annual conference is so important. DigiMarCon South 2018 offers
us an opportunity to come together as professionals, compare notes and discuss
what is working and what isn’t.
Our goal in organizing this conference is to provide you and your peers with
genuine value. Not only do we aim to supply you with a wealth of information
about the latest digital channels, the latest tools, and the most cutting-edge
methodologies, we also want to learn from you.
In other words, DigiMarCon South 2018 is a collaborative environment. In
addition to you having a chance to hear from – and interact with – some of today’s
most sought-after thought leaders in digital marketing space, you will also be
given the opportunity to network and share your ideas and insights with your peers.
Be sure to join us for the DigiMarCon South 2018 Welcome and Farewell Receptions.
As you can see, it is going to be a busy, but rewarding, couple of days.
I look forward to meeting with you.
Sincerely,
Aaron Polmeer
Event Organizer & Conference Host

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NEED-TO-KNOW INFO
You are on a need-to-know basis…
and these are the things you NEED to know!
1. Name badges – wear them! Whether you are going to a session,
reception, name badges MUST be worn to all functions!
Your name badge is your admission ticket!
2. Our wireless network is“JWMarriott_CONFERENCE”and the password is
digimarcon.
3. Our Event Hashtag is #DigiMarConSouth. Use this when posting messages in
your personal social network accounts and it may be selected to be displayed
on the Social Wall.
4. The TINT Social Wall can be accessed at http://www.tintup.com/t/
digimarcon-south-2018/.”
5. Need some help? Look for the staff in the orange shirts with STAFF on the
back. We are happy to help!
6. Does your device need some juice? Ask a staffer and we’ll direct you to a
charging station.
7. Looking for presentations? On Demand will be available at
https://digimarconsouth.com/on-demand-2018/ approximately 2 weeks after
the conference. You will be sent an email when it is ready.
(This is for conference attendees’use only)

7. CONFERENCE SERVICES
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JW Marriott Houston
5150 Westheimer Rd, Houston, TX 77056
Registration / VIP / Information Desk
Location & Hours
Liberty Hall Lobby.
Hours:
Wednesday, June 6 9:00 AM – 5:00 PM
Thursday, June 7 9:00 AM – 5:00 PM
Photo Booth / Service Desk
Dining Room.
Hours:
Wednesday, June 6 9:00 AM – 10:00 AM
12:00 PM – 1:00 PM
3:00 PM – 3:30 PM
Thursday, June 7 9:00 AM – 10:00 AM
12:00 PM – 1:00 PM
3:00 PM – 3:30 PM
Business Center
The 24-hour Business Center (Lobby Level) offers
a full range of services and supplies including
photocopying, printing, scanning, faxing, PC
workstations (with high speed internet access).
Lost and Found
If you have lost an item during the conference,
please visit our Information Desk in the Liberty Hall
Lobby, for information and assistance.
Wireless Access
Complimentary Wi-FI is available throughout the
conference areas. To access: connect to the network
“JWMarriott_CONFERENCE”when you open your
internet browser and the password is digimarcon.
Building Information
Taxi Drop Off
Front of the hotel on Westheimer Rd.
Valet Parking
Valet Parking is available for $39 per day + tax.
Self Parking
Self Parking is available for $25 per day + tax.
ATM
Lobby Level.
Baggage Check
A Baggage Check is available at the Lobby Level.
Fitness Center
A fully equipped 24-hour fitness center is available
to guests on the 5th Floor.
Restaurant Reservations
Destino Restaurant – (713) 961-1500
South Coast Grill – (713) 961-1500

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CONFERENCE SERVICES
Find the Information You Need!
There are many ways to get the information you need to take full advantage of all that
DigiMarCon South has to offer.
DigiMarCon Website: Visit the DigiMarCon South website at https://digimarconsouth.com from your
laptop or mobile device for quick access to the website, event tools, session details, and other Conference
information.
Mobile DigiMarCon:You have two options for accessing DigiMarCon South information from your
smartphone: via our mobile-optimized DigiMarCon South website or by downloading our new Bizzabo
Mobile Event App for Windows Phone, Apple iOS, and Android.
Mobile Event App
While the DigiMarCon South website can be accessed by all attendees from any smartphone, we are also
offering a new, full-featured event application for Windows Phone, Apple iOS, and Android.
Use the mobile app to access the following features and more:
§§ Session Information: Access DigiMarCon South 2018 session information.
§§ Evaluations: Complete session and overall event evaluations on the go.
§§ Social Media: Join the conversation online with our integrated social media
tools. Use our event hashtag #DigiMarConSouth to comment directly in real time.
§§ Navigate: The Conference map will help you find your way around the venue.
Information Desk: Stop by the Information Desk for assistance, located in the
Liberty Hall Lobby.
Roving Information Staff: Ask for assistance from one of the many helpful event staff in orange shirts
located throughout the venue.
How Can I Connect With Others at DigiMarCon South?
In addition to the great lineup of sessions and content that DigiMarCon offers,
networking is one of the most valuable aspects of this event. Here are a few ways
that you can easily connect with others:
MOBILE APP: The Event Mobile App includes private one-on-one messaging, robust attendee profiles,
and social media integration which make for networking at its best.
BREAK TABLES: Need an informal place to meet? For your convenience, auditorium and break tables are
individually numbered for ease in locating fellow attendees during conference session networking breaks.
All break tables are for general use.
Scan this tag to
download the
event app directly
to your smartphone

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Business Services
The 24-hour Business Center (Lobby Level) offers a full range of services and supplies including
photocopying, printing, scanning, faxing, PC workstations (with high speed internet access).
Wireless Internet Access
Your laptop or mobile device equipped with 802.11a/n wireless connects you to the internet in conference
areas.
Configuration Details
Note: Windows 10 and recent versions of Windows should detect the DigiMarCon South 2018 wireless
network automatically.
• Network ID: JWMarriott_CONFERENCE
• Password: digimarcon
• Make sure you are not connected to an AD-HOC/Peer-to-Peer network.
• Make sure you are in an area that is supporting Wi-Fi.
Security and the DigiMarCon South Wireless Network
The wireless network at DigiMarCon South is a shared network, designed to require minimal configuration
by attendees. We have enabled WPA security protocol, though we do recommend that you be prudent in
securing your resources, as you should on any public wireless network.
Be A Good Wireless Neighbor
In order for DigiMarCon to deliver a robust and dependable wireless experience for all attendees, we ask that
you read and follow these best practices prior to connecting to the wireless network:
Updates:
• Install all critical patches and updates for your operating system.
• Download and install the latest anti-virus signatures for your software.
• Ensure that your personal firewall software is active.
General:
Ensure that your system is set to Infrastructure wireless use only and is not associating to, or broadcasting
ad-hoc networks.
Liability for Damage or Loss of Data
DigiMarCon will not be responsible for any damages to your computer or device, or loss.
#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

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CONFERENCE SERVICES
DigiMarCon team members are here to serve as your hosts.
They welcome your input and will be happy to assist you.
Americans with Disabilities Act Requirements
All special requests received at least two weeks prior to the conference have been addressed. We will do our
best to see that onsite requests are met. If you have a special request onsite, contact a representative at the
Information Desk and they will put you in touch with the appropriate staff member.
Conference Badges
The badge provided to you upon conference registration serves as your pass to sessions, meals and event
activities. Please ensure that your name badge is clearly visible during all conference activities at JW Marriott
Houston. If you lose your badge, you may request a replacement at the Registration Desk located in the
Liberty Hall Lobby. For your personal safety it is highly recommended that you do not wear your conference
badge outside of the conference venue.
Lost and Found
If you have found an item, note the location where it was found and turn the item in to the Information Desk
in the Liberty Hall Lobby. Found items will be turned into DigiMarCon South security each night.
Meals
Regular meals will be served in the Dining Hall, except for the Welcome and Farewell Receptions which will
be served in Austin Room.
The following are meal times:
Wednesday, June 6th
Welcome Refreshments – 9:00am to 10:00am
Luncheon – 12:00pm to 1:00pm
Afternoon Refreshments – 3:00pm to 3:30pm
Welcome Cocktail Reception – 5:00pm to 7:00pm
Event Photographer
A professional photographer will be on hand during the conference to capture the activities, people, and
spirit of DigiMarCon South. Photos taken during the conference may or may not be used in immediate or
future promotions of the event. Should you prefer that your image not be used for promotional purposes,
mention your preference to the photographer immediately.
Photography, Video and Cellular Phone Guidelines
Out of respect for our presenters, we ask that no flash photography, video, and/or audio recorders or laser
pointers be used during any sessions. Video recording is not allowed in any DigiMarCon South session or
master class. Cell phones should not be used during any conference session or master class and should be
turned to the silent mode before entering the Auditorium.
Thursday, June 7th
Welcome Refreshments – 9:00am to 10:00am
Luncheon – 12:00pm to 1:00pm
Afternoon Refreshments – 3:00pm to 3:30pm
Farewell Cocktail Reception – 5:00pm to 7:00pm

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Security
The safety and security of all of our attendees is our first priority, therefore we request your
cooperation in the following areas:
§§ Please clearly display your conference badge at all times while in the venue. Persons without their
badge will not be allowed into DigiMarCon South events..
§§ Do not bring unnecessary items into conference sessions (recording devices, video cameras or
laser pointers).
§§ Do not leave bags, briefcases, laptop cases unattended at any time.
§§ Do not leave valuable items unattended.
§§ Whenever possible, do not bring valuable items to the conference. Utilize the safes or lockboxes
provided at your hotel.
§§ Immediately report any suspicious behavior to a security officer or event staff member.
Security – Alcohol Policy
Attendees are expected to manage their own level of alcohol consumption responsibly and comply with
federal, state, and local laws regarding the use of alcohol. Attendees are expected to take advantage of
alternative transportation when necessary. You are responsible for your own behavior during the event and
after leaving the event facility. You may be held liable under state and local law if you drink and drive or if
you become intoxicated and damage property or injure others.
Smoking Areas
To provide a safe and healthy environment, JW Marriott Houston is a non-smoking facility. All interior areas
are designated as non-smoking areas. Please utilize designated smoking areas outside the hotel.
Houston Information and Attractions
Check out all that Houston has to offer on Pages 28 to 29 of this Guide. Visit one of the Visitor Information
Centers in Houston for assistance. Additional information about Houston can be found on the DigiMarCon
South website at: https://digimarconsouth.com/houston/
Online Evaluations
Your feedback is extremely important to us. Please help us continue to improve DigiMarCon Conferences by
letting us know what you think.
Evaluations can be completed in the following ways:
§§ On the fly from our mobile event app
§§ Via the DigiMarCon South website at https://digimarconsouth.com/feedback/
#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

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CONFERENCE MAP
LIBERTY HALL
JW MARRIOTT HOUSTON

13. NETWORKING OPPORTUNITIES
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Whether it’s engaging with fellow marketers over a cocktail (or a few!) at our Cocktail
Receptions, or picking the brains of some of the industry’s brightest thought leaders during
our Networking Breaks, DigiMarCon South 2018 provides ample opportunities throughout our
events to grow relationships and build opportunities.
Here is a breakdown of what you can expect to experience at DigiMarCon South 2018:
Welcome Cocktail Reception
To top off a fantastic day of learning and networking, kick back and relax
at the Welcome Cocktail Reception in the Austin Room at the JW Marriott
Houston. The Welcome Cocktail Reception is the perfect place to mingle
with your fellow digital marketing peers, industry thought-leaders and the
DigiMarCon crew before the event revs into high gear on Thursday.
June 6: 5:00pm – 7:00pm, Austin Room
AM/PM Refreshment Breaks & Luncheons
June 6 – 7: Dining Room
Structured networking before and after general sessions and master
classes, including AM/PM Refreshment Breaks and Luncheons. You’re
provided scheduled daytime opportunities to get to know the people you
connect with via social networks—up close and personal. No need to skip
presentations to network; we built these breaks into the schedule.
Farewell Cocktail Reception
Before heading back to the office to implement all of the great new strategies
and tactics you’ve learned, to top off a fantastic conference of learning and
networking, kick back and relax at the Farewell Cocktail Reception at the
Austin Room in the JW Marriott Houston. Share takeaways and stories with
industry colleagues, speakers and the DigiMarCon team over a glass or two.
After an intense couple of days of learning and networking, what better way
is there to wind down?
June 7: 5:00pm – 7:00pm, Austin Room

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AGENDA AT A GLANCE
Wednesday, June 6th, 2018
Master Classes
9:00am – 9:50am Registration Check-in, Welcome
Refreshments & Networking
Dining Hall
9:50am – 12:00pm Master Classes Auditorium
12:00pm – 1:00pm Networking Luncheon Dining Hall
1:00pm – 3:00pm Master Classes Auditorium
3:00pm – 3:30pm Refreshments & Networking Break Dining Hall
3:30pm – 5:00pm Master Classes Auditorium
5:00pm – 7:00pm Welcome Cocktail Reception Austin Room
Thursday, June 7th, 2018
General Sessions
9:00am – 9:55am Registration Check-in, Welcome
Refreshments & Networking
Dining Hall
9:55am – 12:00pm General Sessions Auditorium
12:00pm – 1:00pm Networking Luncheon Dining Hall
1:00pm – 3:00pm General Sessions Auditorium
3:00pm – 3:30pm Refreshments & Networking Break Dining Hall
3:30pm – 5:00pm General Sessions Auditorium
5:00pm – 7:00pm Farewell Cocktail Reception Austin Room
Find out what’s in store at DigiMarCon South 2018

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FULL AGENDA
Wednesday, June 6th, 2018
Master Classes
Wednesday Overview
9:00am – 9:50am Registration Check-in, Welcome
Refreshments & Networking
Dining Room
9:50am – 12:00pm Master Classes Auditorium
12:00pm – 1:00pm Networking Luncheon Dining Room
1:00pm – 3:00pm Master Classes Auditorium
3:00pm – 3:30pm Refreshments & Networking Break Dining Hall
3:30pm – 5:00pm Master Classes Auditorium
5:00pm – 7:00pm Welcome Cocktail Reception Austin Room
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Access: Restricted entry to VIP, All Access and Master Class Pass Holders only.
Main Conference Pass Holders that would like to attend a Master Class can request a
Master Class Pass from a staff member at the Registration Desk in the Liberty Hall Lobby.
(subject to availability, additional fee applies).
9:00 AM – 9:50 AM ……….……………………......….…………………........... Dining Room
Registration Check-in, Welcome Refreshments & Networking
Check-in at the Registration Desk and collect your DigiMarCon South 2018 Badge Pass and tote bag.
9:50 AM – 10:00 AM • Auditorium
Conference Kick-off and Opening Remarks
Conference Kick-off and Welcome by Andrew Chow, DigiMarCon South 2018 Conference Emcee.
10:00 AM – 11:00 AM • Master Class • Auditorium
Digital Marketing Persona Master Class
Master Class Facilitator: Andrew Chow, Managing Director, Ideas & Concepts
What type of Digital Marketing Manager are You? No one knows what shaped our personality
or why we think, speak and behave in a certain way. It forms our world, the way we respond
to the world around us and with the people we love, avoid and work with. Our personality
determines the preference of our digital marketing strategies and also determines the
kind of content creation for our social media engagement. This master class highlights the
key personality differences and how it affects our strategy and focus on the prospect and
consumers.
“
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Wednesday Cont.
11:00 AM – 12:00 PM • Master Class • Auditorium
Social Media Strategy Master Class
Master Class Facilitator: Jeff Turnbow, Marketing Consultant, TURNBOW, INC.
Creating WOW! Moments In Your Marketing Plan
Social media interrupts all communication channels thereby creating constant challenges for
marketing in the digital age. Brands are searching for new dynamics for their approach to the
consumer. Described as“one of the most dynamic and inspiring sessions”, Jeff will discuss and
analyze some of the biggest“WOW”moments. This session is designed to inspire new ideas
to fuel your social media strategy. In this presentation, learn how to analyze how companies
have used different strategies to interrupt and reach specific targets; Develop an actionable
digital strategy that aligns with your business goals; Find solutions to current strategic
hurdles and expand your professional digital network by connecting with peers.
12:00 PM – 1:00 PM ………...………….…………......…...............................…... Dining Hall
Networking Luncheon
1:00 PM – 2:00 PM • Master Class • Auditorium
Chatbot Marketing Master Class
Master Class Facilitator: Arvell Craig, Chief Executive Officer, Chatbot Funnels
In 2016, Facebook opened their Messenger Platform to developers and chatbots. Today
chatbot technology is changing how businesses nurture leads through the sales process.
Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into
the 1.3 billion messenger users and instantly improve your advertising ROI.
2:00 PM – 3:00 PM • Master Class • Auditorium
Brand Storytelling Master Class
Master Class Facilitator: Clover Carroll, Chief Executive Officer, New Story Media
Why is the marketing world buzzing about“story”?
Story is the most effective means of human communication. It’s a sense making mechanism
that helps you convey an idea without making your audience burn too many mental calories.
This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover
Carroll will relate how he uses his unique storytelling process to draw an audience into
the message being conveyed. You’ll leave this class equipped with practical tips on how to
implement the powerful marketing tool of storytelling, including how to use storytelling to
increase your brand exposure and create brand authority through the creation of valuable
content.
3:00 PM – 3:30 PM ……….……………………….....…….................................… Dining Hall
Refreshments & Networking Break
FULL AGENDA
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#DigimarconEast • Wireless Network: DIGIMARCON • Password: east2016
3:30 PM – 4:55 PM • Master Class • Auditorium
Creativity in Marketing Master Class
Master Class Facilitator: Allen Gannett, Chief Executive Officer, TrackMaven
Flashes of Genius - Learning the Art and Science of Creativity.
The standard view of creativity is one of constant brainstorming punctuated by sudden
flashes of genius - it is not something you can be intentional or methodical about. This talk
will disprove this, explain how flashes of genius actually happen and provide ways any
creator can increase their odds of having one. The talk is based on two years of research for
Gannett’s upcoming book The Creative Curve (June 2018, Penguin Random House). As part
of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-
platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the
leading scientists and academics who study the field. Based on this, he found four patterns—
The Four Laws of Creative Curve—that all creatives engage in. These laws are not only
scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak
peek into Gannett’s research and an early look at how you can leverage it. Key Takeaways.
You will learn the neurological and psychological mechanisms behind flashes of genius. How
you can learn to have more of these so-called aha moments through the mass consumption
of content. How famous creators engage in a strategy called“the 20% principle”that is
accessible for anyone.
4:55 PM – 5:00 PM • Auditorium
Master Classes Wrap-Up
After a day of high impact Master Classes, Andrew Chow, DigiMarCon South 2018’s Conference Emcee will
wrap-up and conclude Day 1.
5:00 PM – 7:00 PM ……….……………………….....……...............................…Austin Room
Welcome Cocktail Reception
#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

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#DigimarconEast • Wireless Network: DIGIMARCON • Password: east2016FULL AGENDA
Thursday, June 7th, 2018
General Sessions
Thursday Overview
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9:00am – 9:55am Registration Check-in, Welcome
Refreshments & Networking
Dining Room
9:55am –12:00pm General Sessions Auditorium
12:00pm – 1:00pm Networking Luncheon Dining Room
1:00pm – 3:00pm General Sessions Auditorium
3:00pm – 3:30pm Refreshments & Networking Break Dining Hall
3:30pm – 5:00pm General Sessions Auditorium
5:00pm – 7:00pm Farewell Cocktail Reception Austin Room
9:00 AM– 9:55 AM …………………….…………………..........…………….……Dining Hall
Registration Check-in, Welcome Refreshments & Networking
If you haven’t done so already, check-in at the Registration Desk and collect your DigiMarCon South 2018
Badge Pass and tote bag before General Sessions commence.
9:55 AM – 10:00 AM………………….………………………………….…........…Auditorium
Day 2 Overview
Day 2 Overview by Andrew Chow, DigiMarCon South 2018 Conference Emcee.
10:00 AM – 11:00 AM • Panel • Auditorium
Digital Marketing Trends:
Experts Insights on How to Gain a Competitive Edge in 2018
Jeff Turnbow, Marketing Consultant, TURNBOW, INC.
The digital marketing industry is changing faster than ever and those who don’t adapt with
the times are losing market share. Where should marketers be focusing their efforts in 2018?
What strategies are the experts are seeing get the best results? Get up-to-speed with the
latest industry insights, trends and predictions for the future in this panel discussion with
some leading digital marketing experts.
11:00 AM – 11:30 AM • Keynote Address • Auditorium
The Convergence of Blockchain and Content Marketing
Leah Faul, Founder and Digital Marketing Director , 15000 Cubits
The blockchain wave isn’t going anywhere, and now is the time for content marketers to
catch on and adapt. Blockchain technology has the ability to completely transform the
digital marketing industry. This session covers the top five potential opportunities content
marketers need to know about the crypto craze, and the ways in which this technology
impacts transparency, audience targeting, and more.
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11:30 AM – 12:00 PM • Keynote Address • Auditorium
Extracting LinkedIn Data to Reduce Ad Spend
Ashley Johnson, Chief Executive Officer, Mouth Marketing
During this presentation attendees will takeaway how to extract more data from LinkedIn
with some simple tools, how and where to use this data for maximum benefit, and the secret
to achieving a lean advertising strategy.
12:00 PM – 1:00 PM …...………………………...…….......................................... Dining Hall
Networking Luncheon
1:00 PM – 1:40 PM • Keynote Address • Auditorium
The Mechanics of Implementing Multi-Touch Attribution Model
using Marketing Technology
Sameer Khan, Director of Marketing Analytics Operations, Direct Energy
“Marketing Attribution”is no longer a buzzword, but a business imperative. It’s also tricky
at best to get right, with many companies struggling to effectively gather and analyze
attribution data. In this session, we will dive into multi-touch attribution challenges
and provide a plan of action to surface insights you’ll need to evolve your marketing
performance. You will learn how Sameer Khan’s award-winning marketing operations team
was able to partner with Sales and Finance to implement a multi-touch attribution model.
Sameer will share the steps you need to take to successfully implement an attribution model,
and the lessons he learned going through the process.
1:40 PM – 2:20 PM • Keynote Address • Auditorium
Fixing the Unfixable
Doug Pullman, Director Global & Digital Marketing, K2
A case study that looks K2’s global marketing program, and what state it was in prior to
May 2017; identify the challenges we faced across our Digital marketing team and how we
went about correcting it. Focussing on how we stripped down our martech stack, our entire
website and built from the ground up to lay a solid foundation for the future after a decade
of neglect; how we simplified our buyers jouney to work across all mediums to provide an
omni-channel customer experience.
2:20 PM – 3:00 PM • Keynote Address • Auditorium
Magnifying Your Brand on Linkedin
Andrew Chow, Managing Director, Ideas & Concepts
How to increase visibility of your company and accelerate your career by branding yourself
on Linkedin? The art of personal branding today is more than just being active on social
media. The crux is about communicating your personal life vision and mission into a
prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace
for all kinds of business connections from client to vendors to partners to potental hirers.
This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star
status with a higher Social Selling Index.
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#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

20. Thursday Cont.
3:00 PM – 3:30 PM …...………………………...……............................................ Dining Hall
Refreshments & Networking Break
3:30 PM – 4:00 PM • Keynote Address • Auditorium
Why Customer Generated Content Marketing is Perfect for the
Modern Customer Journey
Tim Sae Koo, Chief Executive Officer, TINT
There has been a shift in the buying behavior of the modern consumer. To win a modern
consumer means to reach them at the right time, right place, and with the right content.
The last 10 years has seen some companies thrive and others die because of their choices on
innovation and customer experience. In this talk, we will discuss the marketing strategies
to remain competitive and stand out among consumers that are demanding more trust,
authenticity, and involvement in the brands they choose.
4:00 PM – 4:55 PM • Keynote Address • Auditorium
Know Your Customers, Before It’s Too Late: Five Paths to Brand Success
Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners
Artificial intelligence and mobility have already reshaped the many ways in which customers
search, discover and purchase goods and services. The additional challenges of GDPR and
data privacy rules being re-shaped by public policy around the world will require brands
to change course in business operations and marketing as new technological possibilities
are being brought to market today. Such change is not all about mobile apps, marketing
automation and chatbots, though. Let’s discuss the critical need to truly know your
customers, how today’s marketers may have an advantage in this brave new world, and how
you must leverage these abrupt shifts in commerce and consumer behavior through data
unification, audience intelligence and personalization in order to scale your business over the
coming 18 months.
4:55 PM – 5:00 PM • Auditorium
Conference Wrap-Up and Close
After a day of high impact Keynote presentations, Andrew Chow, DigiMarCon South 2018’s Conference
Emcee will wrap-up and conclude the Conference.
5:00 PM – 7:00 PM ……….……………………………………......……...………Austin Room
Farewell Cocktail Reception
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FULL AGENDA

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#DigimarconEast • Wireless Network: DIGIMARCON • Password: east2016HOST
Aaron Polmeer@aaronpolmeer
Chief Executive Officer, Search Experiences &
Event Manager & Conference Host, DigiMarCon
A serial entrepreneur, Aaron Polmeer is Search Experiences™ Founder and CEO,
a recognized leader and pioneer in Branded Search. During his tenure, he has built
Search Experiences™ assets through securing key client relationships, assembled world-
class technical and management teams, built a global partner channel, supervised the
successful development and commercialization of Search Experiences™ solutions and
secured the support of the investment community.
Aaron is also the Owner, Event Manager and Conference Host of the DigiMarCon Digital Marketing
Conference series, responsible for overall event management, including marketing, creative, content,
domestic and international market expansion, fostering strategic partnerships and securing corporate
sponsors. He also handles Event Management for the Sales Summit and TECHSPO Technology Expo Event
Series. Aaron holds an MBA from the Australian Graduate School of Management and University of Chicago
Booth School of Business and a Bachelor’s Degree in Electronic Commerce.
COMPLIMENTARY VIP PACKAGE
New Search Experiences™ clients finalized prior to December 31st, 2018 will receive the following
complimentary VIP package to attend and participate in DigiMarCon Cruise 2019 (departing for the
Caribbean from Orlando, Florida) from July 7 - 14, 2019;
AIRFARES
§§ Round trip, coach class, airfare tickets from home city to Orlando, FL
TRANSFERS
§§ Round trip transport transfers from Orlando Airport to Port Canaveral, FL
CRUISE PACKAGE
§§ 7 nights Royal Caribbean all-inclusive cruise on the‘Harmony of the Seas’Cruise Ship, ocean view
stateroom, double occupancy for Client Representative and Guest, visiting CocoCay (Bahamas),
Costa Maya (Mexico), Roatan (Honduras) and Cozumel (Mexico).
CONFERENCE PASSES
§§ 2 x DigiMarCon Cruise 2019 VIP Passes
DigiMarCon Cruise 2019 Conference will showcase new Search Experiences™ Branded Search Solutions.
Selected clients will also be included in a panel discussion on Branded Search Applications and Industry
Insights.

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Allen Gannett
Chief Executive Officer, TrackMaven
Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics service whose
clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda,
and GE. He has been on the“30 Under 30”lists for both Inc. and Forbes. He is contributor
for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined
pursuit of creativity, coming out in June 2018 from Crown, a division of Penguin Random
House. He was also once a very pitiful runner-up on Wheel of Fortune.
Andrew Chow
Managing Director, Ideas & Concepts
Andrew Chow is known to be pragmatic, visionary, competitive, intuitive and giving. While
he is a successful social media and public relations strategist, entrepreneur and speaker
based in Singapore, he is also the best-selling author of a highly popular series of books:
Social Media 247, Public Relations 247 and Personal Branding 247. Andrew has spoken
in over 15 countries within 5 years and addressed more than 20,000 people on Digital
Marketing, Personal Branding, Enneagram, Public Relations and Branding. Andrew’s career
of 30 years; has seen him work with an array of clients including AXA Insurance, Abbot
Medical Optics, Singtel and Sony Pictures, M1, Starhub, and Sennheiser. Andrew had more
than 300 interviews and features about him or his business since 2005 from more than 40
local and regional media. He is listed as the Top 10 Most Influential Speaker in Singapore
in 2013 by the Singapore Business Review. He won the Spirit of Enterprise in 2008 and the
Successful Entrepreneur in 2010.
Arvell Craig
Chief Executive Officer, Chatbot Funnels
Arvell Craig is a marketing consultant, coach and entrepreneur. Since 2001 he’s been
actively helping businesses with digital marketing. As an early adopter of chatbots
technology, Arvell helps companies create messenger funnels that take leads on
interactive journeys to become qualified opportunities. Arvell’s company Chatbot Funnels,
partners with digital marketing agencies to help them leverage the power of messenger
marketing for their customer acquisition campaigns.
Ashley Johnson
Chief Executive Officer, Mouth Marketing
Ashley Johnson is an entrepreneur and speaker, she founded Mouth Marketing in 2015
to help businesses reach their full potential through strategic lean marketing tactics and
improved processes. Her first experience with entrepreneurship took place while still in
high school where she developed and sold custom myspace pages for friends in school.
While continuing her education she had a side hustle helping small businesses with their
social media. Today, she focuses on sharing insights and helping more businesses find
success with lean marketing.
SPEAKERS
DigiMarCon South 2018 speakers and instructors are some of the
foremost thought leaders and innovators in the industry.

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Clover Carroll
Chief Executive Officer, New Story Media
Clover Carroll is the CEO of New Story Media, an award-winning marketing agency. He has
filmed and produced for large networks such as National Geographic, Investigate Discovery
and Discovery Channel as well as hosted his own television show. His 15 year experience
in film brought him to the realization that many businesses have a hard time telling their
story, so he created a storytelling process that helps businesses clarify their message,
create powerful marketing material, engage their customers and grow their business.
Clover specializes in Inbound Marketing, and enjoys helping businesses tell their story.
Doug Pullman
Director Global & Digital Marketing, K2
Doug is an award-winning data-driven marketer and Director of Global Demand
Generation at K2. Most recently he was a Senior Consultant at The Pedowitz Group
and has held a number senior marketing leadership positions at a number of
large U.S. based companies overseeing everything from SEO, SEM, Programmatic
Advertising, Marketing Automation, CRM and web development with a strong focus
on personalizing marketing and driving growth.
Jeff Turnbow
Marketing Consultant, TURNBOW, INC.
Jeff Turnbow is a best-selling author and editor’s choice award recipient for Mastering the
Art of Success with world renown author and business icon, Jack Canfield. He was recently
featured on a ThoughtLeader program for Fox, CNN, and MSNBC. Turnbow’s background
is packed with certifications from Google, Harvard, Cornell, LinkedIn University, and more
than 900 peer recommendations. He serves as CEO/Consultant for his consulting, training,
and marketing firm under his last name - TURNBOW. Turnbow is one of our most inspiring
speakers and highly sought after business growth consultants. His keynote speaking
includes topics such as: Motivational; Sales; Customer Service; Transformational Leadership;
Social Media and Digital Marketing Strategy.
Leah Faul
Founder and Digital Marketing Director, 15000 Cubits
Leah Faul is an innovative digital strategist, and the founder of 15000 Cubits, an SEO and
digital marketing agency. Prior to this, Leah drove growth that tripled the size of Houston’s
largest private moving company, 3 Men Movers, and then served as Chief Marketing
Officer for a global tech startup, HelpCentral. Leah also serves as president of the Houston
Interactive Marketing Association and was recently named one of the top 75 Software-
as-a-Service (SaaS) influencers nationwide. A personal passion of hers is cryptocurrency
and blockchain, and she’s fascinated by the impact she believes it will have on the digital
marketing industry.
#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

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Speakers Cont.
Sameer Khan
Director of Marketing Analytics Operations, Direct Energy
Sameer Khan is an award winning leader focused on building and optimizing demand gen
engines for revenue growth. He has helped IBM, Alert Logic, Rackspace, Macys, Toys”R”Us,
Golds Gym, Toyota, Pokomtel, Tmobile and several others in building their analytics and
digital strategy, vision, and infrastructure. Sameer has been called a top 100 big data
analytics influencer on the web. Sameer owns Keywebmetrics Blog (#6 digital analytics
blog) & has led several marketing and analytics organizations. Presently he runs Direct
Energy’s marketing analytics operations org.
Tim Hayden
President & Co-Managing Partner, Brain+Trust Partners
Tim Hayden has two decades of experience leading high growth technology firms and
marketing agencies. Before Brain+Trust Partners, he headed marketing at Zignal Labs,
a real-time media intelligence platform. He is also former head of the Mobile program
at Edelman Digital in North America. Tim has served as a catalyst for transformational
change in some of the world’s leading brands, including Dell Technologies, Bacardi USA,
McDonald’s, ExxonMobil, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of
The Mobile Commerce Revolution (QUE Biz Tech, October 2014), lives in Austin with his
wife and son, and he hasn’t owned a car since 2003.
Tim Sae Koo
Chief Executive Officer, TINT
Tim Sae Koo is the CEO and co-founder of TINT, a content marketing platform that has
helped over 5000+ brands in 172 countries deliver trust across all customer touchpoints by
humanizing their marketing with authentic customer generated content.
SPEAKERS

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25
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Your agency has it's first digital
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SPONSORS / PARTNERS
We would like to thank the following Official
Sponsors and Partners of DigiMarCon South 2018:
DIAMOND SPONSOR
MEDIA PARTNERS
CONTENT
MARKETING
PARTNER
MOBILE
APP
PARTNER
SOCIAL
WALL
PARTNER
MESSENGER
MARKETING
PARTNER
DATABASE
MARKETING
PARTNER
SOCIAL MEDIA
ADVERTISING
PARTNER
MARKETING
ANALYTICS
PARTNER
INTERACTIVE
MARKETING
PARTNER
EMAIL
DELIVERY
PARTNER
INBOUND
MARKETING
PARTNER
WEBCASTING
PARTNER
VENUE
PARTNER
CRM
PARTNER
PHOTO
BOOTH
PARTNER
CHARGING
STATION
PARTNER

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#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

28. EXPLORE HOUSTON
With the hundreds of things to do in the Houston area, choosing where to go and what to see can be
overwhelming. Here are the 10 best Houston attractions when exploring the Bayou City.
Tour the Johnson Space Center
The Lyndon B. Johnson Space Center, home of the NASA astronaut corps, is located in
Southeast Houston. The center spans 1,620 acres and consists roughly 100 facilities.
Tourists can experience a simulation of a zero-gravity environment in the Living in
Space exhibit or encounter a virtual rocket launch complete with exhaust at the Blast
Off Theater.
Visit the Houston Zoo
Sheltering over 4,500 animals and 900 species, the Houston Zoo is one of the most
visited zoos in the nation. Spend the day strolling through the facility’s beautifully
landscaped grounds, or enjoy a more hands-on encounter by scheduling a guided
tour. Tour experiences range from feeding a giraffe to shadowing a staff veterinarian
for an entire day.
Stroll Around the Museum District
The Houston Museum District refers to the collection of museums, galleries, and
cultural centers located within a 1.5-mile radius of Hermann Park. The Museum
of Fine Arts, Houston, which also houses the Bayou Bend Collection and Gardens,
boasts a collection of roughly 60,000 pieces. Just a few blocks away is the Health
Museum, home to Houston’s first and only 4D theater. Other area attractions include
the Holocaust Museum, Houston Center for Photography and the Lawndale Art
Center.
Have a Little Fun at Kemah Boardwalk
Since the closing of Six Flags Astroworld, Kemah Boardwalk is now Houston’s
nearest and largest amusement/entertainment park. Largely occupied by hotels and
restaurants, Kemah Boardwalk is an ideal place to entertain the entire family. Dining
options include Landry’s Seafood House, the Cadillac Bar and Saltgrass Steakhouse.
Attractions such as a Ferris wheel, train ride, and a carousel are all individually priced.
Houston
28

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Go on a Walking Tour of Montrose
One of Houston’s most demographically diverse regions, Montrose has become the
city’s hub of vintage shopping, live music, and LGBT activism. Restored mansions and
bungalows, tree-lined boulevards, and an antique mall make this neighborhood a
unique, pedestrian-friendly tourist spot.
Eat Delicious Tex-Mex
Houston might not have invented the fajita, but it sure has mastered it. With
hundreds of amazing Tex-Mex restaurants throughout the city, there’s no excuse
not to get your fill. Check out the Original Ninfa’s on Navigation to experience some
culinary history, or try any other of the city’s best Tex-Mex restaurants for a taste of
Houston’s most famous cuisine. Don’t forget the breakfast tacos or queso.
Hang Out at Discovery Green
A splash of vegetation in Houston’s otherwise concrete and glass-laden downtown,
Discovery Green is more than just a pretty park. With concerts, exercise classes,
special events and more, the 12-acre green space has tons of activities for people
of all ages. Check out the park’s events calendar, or just swing by to take a stroll. It’s
worth the trip.
See the Sharks at the Downtown Aquarium
Discover over 400 species of marine life and dine alongside a 150,000-gallon, two-
story tank at the Downtown Aquarium. Witness White Tigers lounging about, pet
a stingray, or go on an exhilarating train ride through the Shark Voyage. Wrap up
the evening by feasting on seafood entrees, steaks and decadent desserts in the
aquarium restaurant.
Go Shopping in the Galleria Mall
The Galleria Houston is an upscale shopping mall centrally located just outside
the 610 Loop in Houston’s Uptown District. The retail center is anchored by Macy’s,
Neiman Marcus, Nordstrom and Saks Fifth Avenue, and occupies such high-end
tenants as Tiffany and Co., Dior, Louis Vuitton and Yves Saint Laurent.
Take a Bike Ride Down Buffalo Bayou
Despite its reputation for being a car-filled concrete jungle, Houston has a number
of great green spaces and hike and bike trails. The Buffalo Bayou itself stretches from
just outside the 610 Loop all the way into the center of the city, and the park —
which begins at Shepherd Drive — offers some breathtaking views of the downtown
skyline. Don’t have a bike? You can rent one using the city’s bike-share program
Bicycle. Docking stations are located near the trail at Jackson Hill and Memorial Drive
(300 Jackson Street) and at the Sabine Bridge (190 Sabine Street).
#DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon

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What are the best ways to Stay Connected at DigiMarCon South?
Our DigiMarCon South App! It really is the best way to connect, so be sure to download if you haven’t
already. The app is supported on iPhone and Android and plugs directly into LinkedIn.
Use it to:
§§ Plan who to meet: Join the community, find out who’s attending and pinpoint
potential connections.
§§ Socialize: Communicate with fellow attendees and connect with them on your
social networks.
§§ Stay up to date: Browse the agenda and mark your favorite sessions.
To join our networking community, follow the steps below:
1. Download Bizzabo (iPhone, Android) – http://www.bizzabo.com/download
2. Launch the app and search for DigiMarCon South 2018
3. Click the event icon
4. Click the“Join”button
Twitter – You can us at @digimarcon using #DigiMarConSouth hashtag. Join in!
Facebook – We’re digimarcon on Facebook (www.facebook.com/digimarcon).
Free Wi-Fi
Wireless password is digimarcon (case sensitive) and will be FREE in all locations!
Network name is JWMarriott_CONFERENCE.
Are you on other networks? You can find us there too!
LinkedIn (https://www.linkedin.com/company/digimarcon/)
Google Plus (https://plus.google.com/+digimarcon/)
Pinterest (https://www.pinterest.com/digimarcon/)
Instagram (https://instagram.com/digimarcon/)
Download the DigiMarCon South App!
STAY CONNECTED

31. #DIGIMARCON • Wireless Network: DIGIMARCON • Password: digimarcon15
3131
SAVE THE DATE
ORLANDO, FL - JULY 7 - 14, 2019
7 Night Cruise onboard the Royal Caribbean‘Harmony of the Seas’
Cruise Ship visiting CocoCay (Bahamas), Costa Maya (Mexico),
Roatan (Honduras) and Cozumel (Mexico).
DON’T WAIT, RESERVE YOUR CABIN TODAY!
digimarconcruise.com

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