www.mis.edu.sg

1. Disruption or Revolution?

2. Expertise
Branding. Entrepreneurship. Social Media. Publicity

3. Accolades
Spirit of Service

4. Professional Affiliation

5. Adult Learning Network

6. Published Books

7. Media & Publicity
More than 270 interviews/feature in 7 years from over 40 local and international media

8. Social Media

9. Digital Marketing
Opportunity Overview

16. Quick Recognition (QR) Code

17. Usage Practicality
•Size matters
•Height matters
•Work on flat surface
•Never have it on moving objects

19. Best Practices
•Verify emails
•Force like Facebook
•Offer an incentive
•Share the deal with friends
•Interact with users (eg. Question and answer)

20. Future Potential
•Retail without Walls (Korea)
•Exhibit without a booth
•QR inner circles

22. How can you create buzz on social media?

23. P – Purposeful!
Best Content
| Educate | Entertain | Engage |

24. A – Addictive!
Best Content
| Prediction | Scenario | Other Possibility |

25. Best Content
Prediction | Scenario | Other Possibility
“What if…?”

26. “Why not…?”
Best Content
Prediction | Scenario | Other Possibility

27. “What’s going on?”
Best Content
Prediction | Scenario | Other Possibility

28. Infographics Examples

29. Now, it’s your turn!
1.
2.
3.

30. C - Concise!
Good Content

31. Do it under 140 characters…
Good Content
Be Concise

32. Get to the Point!
Good Content
Be Concise

33. It’s about Showing; not Telling!
Good Content
Be Concise

34. Schedule it!
Good Content
Be Concise

35. E – Emotional!
Better Content
| Think | Feel | Act |

36. ~ Unexpected Twist ~
Better Content
Laugh, cry, think

37. ~ Collective Voice ~
Better Content
Laugh, cry, think

38. ~ Montage ~
Better Content
Laugh, cry, think

39. no longer a topic, it’s a movement
Social Media Trend #1

40. Google Plus sharing increases your web ranking better than others
Social Media Trend #2

41. The Word “Social Media” will be redundant in 5 years time. “Platform” may be the new word
Social Media Trend #3

42. Attributes of Great Websites
10 best practices

43. Fast Loading (Speed) balance information & graphics
#1

44. Optimal Information/Length (Comprehensive vs Concise)
#2

45. Easy Navigation (User-focus)
#3

46. Aesthetic Appeal (Branding, Language, Image & Colour)
#4

47. Copywriting (Think Local Write Global) SEO
#5

48. Dynamic + Social (Mobile-enabled, Social Media Integration & Live Feed)
#6

49. Analytics (Track everything)
#7

50. Get the Right Training!
The time is NOW