Digital Storytelling Crowdfunding
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The document provides 10 steps for effective crowdfunding through digital storytelling. It emphasizes showing passion through compelling video, clearly explaining the purpose and need for funds, assembling a team to support the project, implementing an integrated media strategy using owned, earned and paid channels, building early traction, creating social proof, offering unique reward tiers, managing expectations, measuring success metrics, and ensuring the right timing and execution for the campaign. The overall message is that crowdfunding enables pursuing dreams, but the campaign success relies on the work done to promote it.
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Digital Storytelling Crowdfunding
- 4. #Crowdfunding is Passion Marke3ng @ideasandrew
- 8. #1 -‐ Show your Passion through compelling video 1 Pitch. 2 Presenters. 3 Minutes. 4 Storyboard scenes. 5 PlaKorms.
- 11. #2 – Sell the Why, How, What & Who We are ___________________ We want to Solve a PROBLEM We need Money because we had to _____ So that Life can becomes beWer
- 12. #2 – Sell the Why, How, What & Who Life will become EASIER, BETTER and FASTER This is how we do it by _____________ We will Solve a PROBLEM together with your $ By the way, we are ___________
- 13. #3 -‐ Assemble your A-‐Team Roles: Manager, Mechanic, Marketer Book: Author, Editor, Publisher New Product: Founder, Engineers, Marke3ng Music: Composer, Performers, Lyrics
- 14. #4 – Integrated Media Strategy
- 16. Social Media Strategy Owned Media Earned Media Paid Media
- 20. Pitch: Story for Press; Angle for Media Press Release: Write like a Journalist Radio: Prepare the Ques3ons; not Answers Drip feed informa3on: Press Alert Public Rela3ons Strategy
- 21. Public Rela3ons Strategy TV/Radio Press/Dailies/Magazines
- 25. Integrated Campaign Strategy Owned Media Earned Media Paid Media TV/Radio Press/Dailies/Magazines
- 26. $ #5 – Nurture your Crowd early Backers of today are Ambassadors of tomorrow Be Transparency about the use of funds The Crowd will fund Solu3on; not Stupidity
- 27. Amos Yee
- 28. #6 – Build the Trac3on for fund-‐raising Early
- 29. 20% Secured All on Day 1 Devote 10% of fund for paid media
- 32. Tac3cs to Build Trac3on Early Personalized script for key advocators Cross Promote on different Youtube Channel Produce a list of keywords for bloggers Do A/B tes3ng on Facebook ads early
- 34. #7 – Create Social Proof Supporters : Backers : Advocators : Ambassadors :
- 35. #8 – Every reward 3er gives a different customer experience Have no more than 7 3ers of rewards Offer the highest 3er at the beginning Be as Unique as possible
- 37. #9 – Never make any promise you can’t keep Maximum 10 weeks to campaign Maximum 10 months to deliver State an alternate use of the funds raised
- 39. #10 – Measure your success from Day 1 Lowest 3 3ers provide 70% of the funds Top 20% of crowd provides 80% of fund 65% of fund should be raised by midway 1 team member should have CF experience
- 40. $ Promise Reason Crowd Trac3on Metrics A-‐Team Strategy Rewards Social Proof Passion Crowd Funding No Crowd. No Funding @ideasandrew
- 41. Conclusion: The right 3ming is NOW for crowdfunding When the execu3on is right, the fund will come Crowdfunding enables you to chase the rainbows Social Media can only help in the campaigning, the rest is up to you.
- 43. Companies
- 44. Expertise Branding. Entrepreneurship. Social Media. Publicity
- 50. @ideasandrew