Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Personal	Branding	247	
Media	Launch	
Malaysia	
	
16th	May	2017	
3pm	-	5pm	
	
Berjaya	Times	Square	Hotel
@ideasandrew
1 handle
2 Books
5 Different	Careers	in	30	years	
1987-1993	 1993-1998	 1999-2005	
2005-2009	 2010-
7 Teach	in	CPEs	or	Adult	Learning	InsEtuEon
8 Client
Personal	Branding	
=	
Uniqueness		
Made	Visible
Uniqueness	Made	Visible	
#personalbranding247	@ideasandrew
Substance	+	PosiMoning	+	Form	
#personalbranding247	@ideasandrew
The	Form	is		
What	others	can	see	(Visible)	
#personalbranding247	
@ideasandrew
The	Substance	is		
Uniqueness	others	have	to	
discover	about	you	(Invisble)	
#personalbranding247	
@ideasandrew
“Made”	is		
What	you	need	to	do		to	
ensure		your	substance	has	
the	right	form	
#personalbranding247	
@ideasandrew
Substance	
	Personality	
	Vision	
	Mission		
	Values	
	Strength		
#personalbranding247	@ideasandrew	
Form		
	Profile,		
	Pl...
Chapter	Structure	
– Title	
– Sub-Mtle	
– Quote	:	Author’s	belief	
– Synopsis	:	Main	outline	
– ParMng	Shot	:	Conclusion	
...
#personalbranding247	
@ideasandrew	
How	to	know	your	
Substance?
IdenMty:	Who	you	say	you	are	=	Who	Others	say	you	are	
#personalbranding247	@ideasandrew
Who	are	You?
Helper	
Achiever	
Creator	
Observer	
Loyalist	
Adventurer	
Challenger	
Peacemaker	
PerfecMonist
Type	1:	Strict	PerfecMonist	/	Reformer	
“I	must	be	perfect.”	PosiMve	 Disciplined	
Consistent	
ConscienMous	
Hardworking	
...
Type	2:	Considerate	Helper	/	Giver	
“I	must	help	others.”	PosiMve	 Compassionate	
Giving	
SympatheMc	
Humorous	
AienMve	
C...
Type	3:	CompeMMve	Achiever	/	Performer	
“I	am	what	I	do.”	PosiMve	 Goal-oriented	
Self	Starter	
EnergeMc	
Performer	
Accom...
Type	4:	Intense	Creator	/	Individualist	
“I	must	be	different”	
PosiMve	 Inspired	
CreaMve	
Personal/Revealing	
IntuiMve	
E...
Type	5:	Quiet	Specialist	
“I	don’t	know	enough.”	PosiMve	 PercepMve	
ThoughWul	
Wise	
InvesMgaMve	
	
Intellectual	
Guru	
I...
Type	6:	Loyal	SkepMc	
“I	am	always	du;ful.”	PosiMve	 Responsible	
Loyal	
Engaging	
Teamwork	
	
Accountable	
Vigilant	
Cont...
Type	7:	EnthusiasMc	Visionary	
“I	want	to	be	happy.”	PosiMve	 Spontaneous	
Fun	
VersaMle	
See	the	Big	Picture	
Flexible	
E...
Type	8:	AcMve	Controller	
“My	strength	
protects	me.”	
PosiMve	 Confident	
Inspiring	
Leader	
Taking	iniMaMves	
	
Just	Do	I...
Type	9:	AdapMve	Peace	Maker	
“I	am	agreeable.”	PosiMve	 Easygoing	
UnpretenMous	
PaMent	
Gentle	
	
Facilitator	
Peace	Make...
Vision.	Mission.	Values	
#personalbranding247	@ideasandrew
Personal	Life	Vision	
=	
What	you	SEE	in	the	future	for	the	world	
where	very	liile	involved	you	
#personalbranding247	@id...
Personal	Life	Mission	
=	
What	do	you	need	to	DO	in	order	to	
reach	your	vision	
#personalbranding247	@ideasandrew
Personal	Values:	
	
The	Pillars	of	your	Integrity		
and	how	will	people	remember	you	for	
eventually.		
#personalbranding2...
“Everyone	is	a	brand,	whether	you	
like	it	or	not.	
If	you	do	not	brand	yourself,	others	
will	do	it	for	you”	
	
	#persona...
How	to	PosiMoning	Yourself	&	Strategize?	
#personalbranding247		
@ideasandrew
Unique	Selling	ProposiMon:	
Know	who	you	are	serving	
#personalbranding247	@ideasandrew
Choose	at	least	10	people	in	your	life	
in	your	inner	circle	
(Brand	Tribal	Council)	
#personalbranding247	@ideasandrew
Work	on	your	weakness	instead	of	your	strength	
#personalbranding247	@ideasandrew
Be	a	Giver.		
#personalbranding247	@ideasandrew
Collaborate	at	different	levels.	
Collaborate	even	when	you	don’t	have	to	
#personalbranding247	@ideasandrew
Compete	with	only	yourself.	
#personalbranding247	@ideasandrew
How	to	be	Most	Visible?	
#personalbranding247	@ideasandrew
#1 : Profile
Who	Where	am	I?	(Google	Page	1	or	2?)
#2 : People’ Perception
You	are	what	others	say	you,		
unless	proven	otherwise
#3 : Partnership
You	are	average	of	the	5	whom	you	oten	
associated	with
#4 : Publicity
Your	credibility	needs	mindshare	from	media
#5 : Publishing
You	have	authority	once	you	become	an	author
#6 : Public Speaking
You	are	the	Key	Evangelist	of	your	Message
#7 : Public Service (Charity)
Being	a	Giver	to	the	Society	is	a	High	Calling
#8 : Prize
Your	accolade	is	authenMcaMon	of	your	brand
Personal	Branding	Assessment	
h]p://bit.ly/2qgHh7W
hips://www.facebook.com/personalbranding247book/
QuesEons	&	Answers
Concise,	ImpacWul	Profile	Headline
Have	an	unique	Linkedin	URL
Well	Wriien	/	Developed	Summary	
1.	Who	are	you?	
(Personality)	
2.	What	do	you	do?	
(Role)	
3.	Why	I	am	unique?		
(X	Fact...
Showcase	Your	Social	PorWolio	with	related	links	
Summary	 Work	Experience
Well	Developed	Skills	&	Endorsements	
Top	skills	
Beier!	
Good	skills	
Good!
Well	Constructed	List	of	Professional	Experience	
Work	Experience	
Good!	
Work	Achievement	
Beier!
Increase	Your	ConnecMon	SystemaMcally	
Install	this	habit!	
•  Dig	out	old	name	cards	and	look	for	
all	of	them	
•  Look	o...
RecommendaMons	from	Customers	&	Colleagues	
•  How	did	you	know	me?		
•  What	did	I	do	for	you?		
•  How	do	you	feel	about...
Establish	Thought	Leadership	through	Long	Post	
•  Have	a	compelling	Etle	
•  Insert	a	engaging	visual		
•  Write	with	sub...
Involvement	in	Selected	LinkedIn	Groups	
•  Search	for	topics	of	interest	
•  Join	in	the	discussion	
•  Ask	for	opinion	
...
Honors	and	Awards	
•  Award	Name	
•  Name	of	Presenter	
•  Year	of	Award	
•  50-word	DescripMon
Language	(Dialect)	Proficiency
Highlighted	Projects
PublicaMons	/	Wriien	Works	
•  Personal	Blog	
•  ArMcles	to	the	press	
•  ContribuMng	author	to	a	book	
•  Whitepaper	
•  ...
Volunteer	
What	have	you	done?	
What	are	you	looking	for?	
What	do	you	care	about?
“All-Star”	Linkedin	Profile	Cheatsheet		
ü  Professional	Profile	Photo	(Headshot)	
ü  Concise,	ImpacYul	Profile	Headline	
ü  ...
Personal Branding 247 Book Launch
Personal Branding 247 Book Launch
Personal Branding 247 Book Launch
Personal Branding 247 Book Launch
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

Personal Branding 247 Book Launch

Download to read offline

Personal Branding 247 is presented and launched in Malaysia on 16th May 2017

Personal Branding 247 Book Launch

  1. 1. Personal Branding 247 Media Launch Malaysia 16th May 2017 3pm - 5pm Berjaya Times Square Hotel
  2. 2. @ideasandrew 1 handle
  3. 3. 2 Books
  4. 4. 5 Different Careers in 30 years 1987-1993 1993-1998 1999-2005 2005-2009 2010-
  5. 5. 7 Teach in CPEs or Adult Learning InsEtuEon
  6. 6. 8 Client
  7. 7. Personal Branding = Uniqueness Made Visible
  8. 8. Uniqueness Made Visible #personalbranding247 @ideasandrew
  9. 9. Substance + PosiMoning + Form #personalbranding247 @ideasandrew
  10. 10. The Form is What others can see (Visible) #personalbranding247 @ideasandrew
  11. 11. The Substance is Uniqueness others have to discover about you (Invisble) #personalbranding247 @ideasandrew
  12. 12. “Made” is What you need to do to ensure your substance has the right form #personalbranding247 @ideasandrew
  13. 13. Substance Personality Vision Mission Values Strength #personalbranding247 @ideasandrew Form Profile, PlaWorms Partnership, Publicity, Publishing, Public Speaking, Public Service Prize PosiMoning USP RelaMonship Architecture DifferenMaMon IntroducMon DefiniMon Benefits Myths
  14. 14. Chapter Structure – Title – Sub-Mtle – Quote : Author’s belief – Synopsis : Main outline – ParMng Shot : Conclusion – Author’s Story : Sharing – Points to Ponder / Things to Do
  15. 15. #personalbranding247 @ideasandrew How to know your Substance?
  16. 16. IdenMty: Who you say you are = Who Others say you are #personalbranding247 @ideasandrew
  17. 17. Who are You?
  18. 18. Helper Achiever Creator Observer Loyalist Adventurer Challenger Peacemaker PerfecMonist
  19. 19. Type 1: Strict PerfecMonist / Reformer “I must be perfect.” PosiMve Disciplined Consistent ConscienMous Hardworking High Standards Exact Righteous Principled Average Orderly Impersonal CriEcal Organized Strict Lawful Rigid Exact NegaEve Inflexible Self-Righteous Obsessive Judgmental Legalist UpEght CorrecEon-Seeking ResenYul
  20. 20. Type 2: Considerate Helper / Giver “I must help others.” PosiMve Compassionate Giving SympatheMc Humorous AienMve Caretaker Nurturing Tough Skinned Average Generous Encouraging People Focused Helpful Behind the Scene ComforEng So hearted SupporEve NegaEve ManipulaEve Possessive Intrusive Suffer in Silence Pleasing Self forgeYul Fla]ery Dependent
  21. 21. Type 3: CompeMMve Achiever / Performer “I am what I do.” PosiMve Goal-oriented Self Starter EnergeMc Performer Accomplished Excellence In the Scene Zealous Average Adaptable CompeEEve PragmaEc CharismaEc Leverage Looking Good Smooth Operator MarkeEng/Entrepreneur NegaEve Approval Seeking Defensive Lacks Self Awareness OpportunisEc EmoEonally shut down Difficult to receive Spotlight Seeking Approval Seeking
  22. 22. Type 4: Intense Creator / Individualist “I must be different” PosiMve Inspired CreaMve Personal/Revealing IntuiMve Empathic Feel deeply AestheMc ArMsMc Average Self Absorbed Feels Different EmoEonal Dreamer Fantasy Ritual Maker Melancholy Sensual NegaEve Self Pitying ImpracEcal Alienated Self Destruct Life as Drama Longing Self Indulgent Sense of Tragic
  23. 23. Type 5: Quiet Specialist “I don’t know enough.” PosiMve PercepMve ThoughWul Wise InvesMgaMve Intellectual Guru InsighWul Synthesize Average Self Reliant Intense Private QuesEoner Knowledgeable Isolated Reserved Quiet NegaEve Eccentric Compartmentalizes Cynical AnE Social Don’t display warmth Invisible Loner Move away from others
  24. 24. Type 6: Loyal SkepMc “I am always du;ful.” PosiMve Responsible Loyal Engaging Teamwork Accountable Vigilant Contented Commiied Average Independent CauEoning Obedient Follower Careful Hesitant Enjoys RouEne Faithful NegaEve Indecisive Contradictory Paranoid Devil’s Advocate Abandoned DoubEng Lacks Confidence Imagine the Worst
  25. 25. Type 7: EnthusiasMc Visionary “I want to be happy.” PosiMve Spontaneous Fun VersaMle See the Big Picture Flexible Excited Wow Many PossibiliMes Average Lively ExperienEal Adventure – seeking Happy Entertaining On the Go TalkaEve Carefree NegaEve HyperacEve Superficial Impulsive Lack of Focus Impulsive Dislike Rules Ina]enEve Pleasure-Seeking
  26. 26. Type 8: AcMve Controller “My strength protects me.” PosiMve Confident Inspiring Leader Taking iniMaMves Just Do It Self Directed Pioneering Stand Up for Right Average Dominant Forthright Fight for fairness Challenger Direct Tough Minded Take Charge Straight Forward NegaEve InEmidaEng ConfrontaEonal Controlling Curt Forceful Blunt Over ProtecEve Vengeful
  27. 27. Type 9: AdapMve Peace Maker “I am agreeable.” PosiMve Easygoing UnpretenMous PaMent Gentle Facilitator Peace Maker Reassuring Mr Nice Guy Average AccommodaEng Peaceful Genuine NegoEator Let it Be Consensus Seeking Unassuming Se]led NegaEve Disengaged Stubborn Oblivious ProcrasEnate Complacent Indifferent Lazy Withdrawn
  28. 28. Vision. Mission. Values #personalbranding247 @ideasandrew
  29. 29. Personal Life Vision = What you SEE in the future for the world where very liile involved you #personalbranding247 @ideasandrew
  30. 30. Personal Life Mission = What do you need to DO in order to reach your vision #personalbranding247 @ideasandrew
  31. 31. Personal Values: The Pillars of your Integrity and how will people remember you for eventually. #personalbranding247 @ideasandrew
  32. 32. “Everyone is a brand, whether you like it or not. If you do not brand yourself, others will do it for you” #personalbranding247 @ideasandrew Personal Branding
  33. 33. How to PosiMoning Yourself & Strategize? #personalbranding247 @ideasandrew
  34. 34. Unique Selling ProposiMon: Know who you are serving #personalbranding247 @ideasandrew
  35. 35. Choose at least 10 people in your life in your inner circle (Brand Tribal Council) #personalbranding247 @ideasandrew
  36. 36. Work on your weakness instead of your strength #personalbranding247 @ideasandrew
  37. 37. Be a Giver. #personalbranding247 @ideasandrew
  38. 38. Collaborate at different levels. Collaborate even when you don’t have to #personalbranding247 @ideasandrew
  39. 39. Compete with only yourself. #personalbranding247 @ideasandrew
  40. 40. How to be Most Visible? #personalbranding247 @ideasandrew
  41. 41. #1 : Profile Who Where am I? (Google Page 1 or 2?)
  42. 42. #2 : People’ Perception You are what others say you, unless proven otherwise
  43. 43. #3 : Partnership You are average of the 5 whom you oten associated with
  44. 44. #4 : Publicity Your credibility needs mindshare from media
  45. 45. #5 : Publishing You have authority once you become an author
  46. 46. #6 : Public Speaking You are the Key Evangelist of your Message
  47. 47. #7 : Public Service (Charity) Being a Giver to the Society is a High Calling
  48. 48. #8 : Prize Your accolade is authenMcaMon of your brand
  49. 49. Personal Branding Assessment h]p://bit.ly/2qgHh7W
  50. 50. hips://www.facebook.com/personalbranding247book/
  51. 51. QuesEons & Answers
  52. 52. Concise, ImpacWul Profile Headline
  53. 53. Have an unique Linkedin URL
  54. 54. Well Wriien / Developed Summary 1. Who are you? (Personality) 2. What do you do? (Role) 3. Why I am unique? (X Factor/USP)
  55. 55. Showcase Your Social PorWolio with related links Summary Work Experience
  56. 56. Well Developed Skills & Endorsements Top skills Beier! Good skills Good!
  57. 57. Well Constructed List of Professional Experience Work Experience Good! Work Achievement Beier!
  58. 58. Increase Your ConnecMon SystemaMcally Install this habit! •  Dig out old name cards and look for all of them •  Look out everyone you meet on Linkedin aer you have received their name cards •  Put your Linkedin URL on your email signature
  59. 59. RecommendaMons from Customers & Colleagues •  How did you know me? •  What did I do for you? •  How do you feel about my performance? •  What are three work ethics you like? Leading QuesMons:
  60. 60. Establish Thought Leadership through Long Post •  Have a compelling Etle •  Insert a engaging visual •  Write with sub headings •  Put conclusion in the beginning •  Share it on your other plaYorms
  61. 61. Involvement in Selected LinkedIn Groups •  Search for topics of interest •  Join in the discussion •  Ask for opinion •  Contribute to open quesMons •  Share your experience •  Create your own space
  62. 62. Honors and Awards •  Award Name •  Name of Presenter •  Year of Award •  50-word DescripMon
  63. 63. Language (Dialect) Proficiency
  64. 64. Highlighted Projects
  65. 65. PublicaMons / Wriien Works •  Personal Blog •  ArMcles to the press •  ContribuMng author to a book •  Whitepaper •  Wikis •  Media Appearance
  66. 66. Volunteer What have you done? What are you looking for? What do you care about?
  67. 67. “All-Star” Linkedin Profile Cheatsheet ü  Professional Profile Photo (Headshot) ü  Concise, ImpacYul Profile Headline ü  Well Wri]en / Developed Summary ü  Well Constructed List of Professional Experience ü  Well Developed Skills & Endorsements ü  RecommendaMons from Customers, Peers & Colleagues ü  Involvement in Select LinkedIn Groups ü  Highlighted Projects ü  PublicaMons / Wri]en Works
  • ChristopherChua7

    Oct. 20, 2017
  • ideasandrew

    May. 21, 2017

Personal Branding 247 is presented and launched in Malaysia on 16th May 2017

Views

Total views

1,171

On Slideshare

0

From embeds

0

Number of embeds

156

Actions

Downloads

14

Shares

0

Comments

0

Likes

2

×