Social Media's Impact on Politics
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This is a presentation to School of Humanities and Social Sciences, Nanyang Technological University
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Social Media's Impact on Politics
- 1. Impact & Influence of Social Media on Politics 24th October 2014, 9.30am – 12.00pm School of Humanities and Social Sciences Nanyang Technological University Guest Lecturer:
- 3. What is Social Media?
- 11. Hot Topics •Best Deals •Country pride and Nationalism •Food •Funny / Gag •Generation Y •How to make money online •Love •Nostalgia •Parenting •Private information / Gossips •Something new/ unusual and cool
- 12. Reasons why people become socio political bloggers
- 13. Socio-Political Site/Blog •theonlinecitizen.com •Everythingalsocomplain.com •singaporedissident.blogspot.com •Thehardtruths.com •Thehearttruths.com •Therealsingapore.com •jentrifiedcitizen.wordpress.com/2012 •Singaporerebel.blogspot.com •Singaporearmchair.wordpress.com •Sgthinker.wordpress.com •www.mrbown.com •singaporenewsalternative.blogspot.com •yawningbread.wordpress.com •www.singaporewatch.org
- 14. What is Mainstream Media?
- 17. Definition •Original Greek : Of or Relating to Citizens •Broad: It is a practice of influencing other people on a global, civic or individual level. •Narrow: It is achieving and exercising positions of governance and organized control over a state or a community.
- 18. What does Social Media & Politics have in common?
- 19. The common traits: Connectedness – you know what I am doing, I know what you are doing Engagement – I know what you are saying, you know what I am saying Influence – I know you what you want, you know what I want.
- 20. Impact of Social Media on Politics
- 21. #1 – No Anonymity SOCIAL MEDIA IMPACT
- 22. #2 – No single source of information SOCIAL MEDIA IMPACT
- 23. #3 – No more private space SOCIAL MEDIA IMPACT
- 24. #4 – No more speed limit SOCIAL MEDIA IMPACT
- 25. #5 – No more moderators SOCIAL MEDIA IMPACT
- 26. #6 – No more objectivity SOCIAL MEDIA IMPACT
- 27. #7 – No simple way of telling a story SOCIAL MEDIA IMPACT
- 28. #8 – No more absolute censorship SOCIAL MEDIA IMPACT
- 29. Social Media
- 30. Political Parties Politician Policy People Platforms Propaganda
- 31. # 1 - Influence on Political Parties Building perception on social media is more of a strategic marathon than a tactical sprint before election. ideasandrew
- 33. # 1 - Influence on Political Parties Election is 2nd most popular topic in Singapore ideasandrew
- 35. # 1 - Influence on Political Parties You may win the battle on social media but the war is won in the heart of the people ideasandrew
- 37. # 1 - Influence on Political Parties Crowd funding closes the financial gap among the parties. Backers are passive but reliable supporters ideasandrew
- 39. # 2 - Influence on Politicians A social media taskforce is necessary to maintain sustainability ideasandrew
- 41. Most retweeted ever until……
- 42. # 2 - Influence on Politicians A simple #hashtag can spark off a heart-warm or hot movement ideasandrew
- 44. #OccupyCentral
- 45. # 2 - Influence on Politicians Personal life of Ruling Party’s MPs are more heavily examined than the Opposite’s ideasandrew
- 48. # 2 - Influence on Politicians There is no political opponents; only political opportunities ideasandrew
- 49. Malaysiakini bags Social Media Excellence Award 2014 “Stop Spinning my words” 2013
- 51. # 2 - Influence on Politicians With political opportunity, comes political opponent ideasandrew
- 53. # 2 - Influence on Politicians Personal Branding of Politician is the key to Success for being the Person of Influence ideasandrew
- 54. 2011 2014
- 56. # 3 - Influence on Policies Need to be Sensitive to the Big Picture ideasandrew
- 58. # 3 - Influence on Policies Policies can be great material for 9gag or Sgag ideasandrew
- 62. # 3 - Influence on Policies The new age campaigns must be both developmental and collaborative ideasandrew
- 65. # 4 - Influence on People Credibility comes before Influence ideasandrew
- 67. # 4 - Influence on People Social Media can magnify any the voice of the minority ideasandrew
- 69. # 4 - Influence on People Any youth today can be a leader of the people ideasandrew
- 71. # 4 - Influence on People A suicide can ignite a revolution ideasandrew
- 73. # 5 - Influence on Platforms Anyone can be a reporter or a news maker ideasandrew
- 75. # 5 - Influence on Platforms Facebook is for local politics while Twitter allows politicians to play a bigger game ideasandrew
- 77. # 5 - Influence on Platforms Social Media shares results much earlier than main stream but it is not official until it is announced. ideasandrew
- 78. # 5 - Influence on Platforms Colour & Protest become new platforms for connecting likeminded people. #firechat ideasandrew
- 79. 2005 1989 2009 2010
- 82. # 5 - Influence on Platforms Raw videos are taken more seriously than edited ones ideasandrew
- 84. # 6 - Influence on Propaganda (Mainstream Media) Online Mainstream media are using live blogging style to give real time updated report (#occupycentral) ideasandrew
- 86. # 6 - Influence on Propaganda (Mainstream Media) Without social media, not many will be kept informed of the latest news ideasandrew
- 88. # 6 - Influence on Propaganda (Mainstream Media) Mass Media provides the summary. Social Media provides the sparks. ideasandrew
- 89. Tabloid Social Media Citizen Journalism Major Press
- 91. Add Value; not just Content A B C D E
- 92. Be Authentic early to build Authority A B C D E
- 93. Cultivate Advocates to back up Policies A B C D E
- 94. Dedicated to Respond to Criticism A B C D E
- 95. Engage regularly and responsibly A B C D E
- 97. •It is time to put influence on people back to politics which is very minimal now •Government Social Media engagement with the people reflect how connected or disconnected they are with the people. •Social Media is a neutral platform which influence and impact of the government can be built based on transparency and fairness. •If the government is not using social media to influence the people, the people will use it to impact a change of government eventually. •If politicians can’t influence the people, try changing their policies. •If politicians won’t change the policies, then someone else will be voted in. •If you are voted in, influence over others come gradually over time. •Media becomes the key platform for opinions of the future. Election will be decided on platforms. •The potential of social media is ever expanding, one day this potential can become the real power behind politics.
- 98. Polling •Top 5 most popular politicians in Singapore? •Top 5 most successful campaigns in Singapore? •Top 10 most popular political sites in Singapore? •Top 10 most popular socio-political blogs? •What can politics learn from ALS campaign? •What is the role of journalist in the future? •What do you hope to see on social media for 2016 General Election?
- 99. ideasandrew